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Chapter 51 Funding and Changes

The four articles Du Qiu posted in January have a big impact on the Internet, but they are small, but they are not small. It is not because there were too few Internet users in 1995. The total number of downloads of those four articles was only about 20,000 yuan a month. It is not as good as a 2016 online novel. It is not because the Internet circle in 1995 was very small, and the quality of readers I read was very high. Many of them are heavyweight figures. Celebrities such as Linus and Raymond were recommended and praised in the news group. This is equivalent to a popular online novel in 2016 with more than a dozen master writers who specially helped write chapters.

Unlike theoretical articles that are well received but not popular, 7-ZIP, which is just in time to catch up with the good times and has a very practical value, is well received and popular. It spreads on the Internet with a prairie fire, winning a lot of fame for Du Qiu.

Before 1995, there were three main compression formats on the Internet, one was ZIP, one was LHA, and the other was ARJ. Among them, ZIP was open but not free, LHA was free but updated slowly because it was created by an amateur doctor of RB, and ARJ was neither open nor free because it was protected by patents. 7-ZIP algorithm was advanced, with high compression ratio, free and open source, and was immediately popular. In addition to the DOS version originally released by Du Qiu, it was also transplanted into other operating systems such as Windows, Linux, Unix, etc., which was not only popular among ordinary users, but also some commercial companies began to use it. This is probably the reason why PKware rushed to recruit Du Qiu with high salaries, because their products are mainly aimed at commercial users. If 7-ZIP is allowed to develop, the company will be finished.

Du Qiu stayed at the institute until around 4 pm, just like last time, but he only went online for an hour. This time he spent five hours studying some major websites on the Internet, such as American Online, Microsoft and Yahoo, and also figured out the main functions and key performance of Netscape browser. Before leaving, Chen Dayou told him good news: "Du Qiu, our institute is affiliated to the Chinese Academy of Sciences. The Chinese Academy of Sciences is preparing to connect scientific research institutions in the four cities of Jiangcheng, Yuncheng, Pujiang and Jinling to connect to the Internet in mid-March. Not only will the Internet access cost be significantly reduced, but it will also be more convenient. You can come to me to surf the Internet at any time."

"Then I will definitely come here often to trouble Brother Chen."

Chen Dawei was very enthusiastic and helped out with advice from the side: "Third brother, you have few people and many houses in your office. It's better to just rent a dormitory for Brother Qiu to stay in without anyone else. Then you two are neighbors, so it's more convenient to communicate. I can also talk with Brother Qiu at night when I come in the future."

"I'll find an opportunity to talk to my leader to see if the dormitory can be rented out." Chen Dayou responded casually, but did not give a guarantee. He sent Du Qiu to the downstairs of the dormitory and stood at the stairs and said: "The domestic Internet speed is too slow, there are few netizens. There is no soil for Internet business yet. If you really want to build a browser, your career focus will definitely be in the United States in the next few years. You can hire a top programmer in China for two or three thousand a month, but you have to hire at least 20,000 to 30,000 US dollars in the United States. Renting a house and buying equipment is astronomical, and the funding requirements are very high..."

Seeing that Chen Dawei got into the car and started to reverse, he stepped forward and whispered: "Let me tell you first, I can only take out 500,000 yuan now. Where are you?"

My father borrowed 100,000 yuan, my mother had 80,000 yuan, I made 30,000 yuan in speculation Nikkei Index, and 20,000 yuan in Notepad business. If I sell or mortgage the Accord, I can still get about 70,000 yuan, so it will be 300,000 yuan in total. If I go to speculate on 327 treasury bonds on February 23, I can make about 200,000 yuan. After a rough estimate, Du Qiu said, "I can almost take out so much."

Talents with technology but no funds are lambs to be slaughtered, and talents with technology and capital are partners of cooperation. Chen Dayou obviously regarded Du Qiu as a lamb to be slaughtered before. He didn't expect that he had so much money. He was surprised when he heard this. He was stunned for a moment before forced a smile and joked: "No wonder you are ambitious to be a browser. It turns out that you are a master with both technology and wealth. Now I feel relieved."

"500,000 US dollars is considered rich, but 500,000 RMB is considered rich. It is equivalent to less than 60,000 US dollars. If you open a company, you may not be able to hold on for half a month."

"That's right. You'd better find a few more people to invest together. I'll run around to see if I can raise some money. Of course, the prerequisite for everything is that you can write the browser out."

"Don't worry, Brother Chen, I still say the same thing. Technology is not a problem, capital is the key."

In the evening, Du Chunhua placed the dinner place of his partners in Yuebin Building, where he came to last time. Because they were all acquaintances, the dinner went smoothly and the atmosphere was harmonious. While eating, Du Qiu learned that the new office location had been decided. In Youli Building, which is only five stops from Jingui Garden, it was an office building built in the late 1980s. The facilities were a bit outdated, but the area was relatively large and the rent was cheap. It was a place suitable for start-ups to work.

"I used to be struggling in school, but now I know that it's so complicated when I come out. If Sister Chunhua was not present today, we would definitely be slaughtered no matter where we rented a house."

"That's right, especially the owner of Pengfei Building, bullied us young and quoted with our eyes closed. The rent was actually 20% higher than others. If Sister Chunhua hadn't known someone, we would have been cheated."

"Sister Chunhua, Du Qiu is very capable, but she often runs around and is not very concerned about the company's affairs. Why not be the general manager of the company in the future? This way, you can take care of him."

As Du Qiu expected, his mother came out and took two of them. It took only one day to convince the three partners and took the initiative to elect her as the general manager of the new company. Du Chunhua was also decisive. After taking office, she started to burn three fires before she could get off the dining table. She used Du Qiu to change the notepad he designed - without the creativity of changing the text, but changed the structure of the notepad from a separate travel notepad to a common style integrated diary.

"There are three benefits to doing this. First, it can greatly reduce the cost of procurement and production, and there is no need for ropes and trinkets; second, it can greatly reduce the complexity of binding, no need for sewing, no need for manual binding of inner sheets to improve production efficiency. Third, it can greatly increase the sales of notepads."

Seeing that everyone agreed with the first two items, but had doubts about the third item, Du Chunhua took out his notepad from his bag, took apart the inner page, and held the cover and said: "Kraft paper is very durable. If it adopts a separate structure, many people can use it for several years to buy one, and they can also replace the inner core paper at any time as needed. However, the inner core paper is not controlled by us, so it will lose a lot of profits. Using a combined structure, you have to buy new ones after use, and you also have to buy a lot of books according to different needs, such as one book in Chinese, one book in mathematics, one book in English, etc., which will greatly increase sales."

Su Wenxiu, who was sitting next to her, had a different opinion and said, "Sister Chunhua, the characteristic of our notepad is the separate structure. After modification, it looks similar to other notepads. Will it not be sold?"

"Wenxiu, you are wrong. Our notepad features are not structures, but texts." Du Chunhua pointed to the four lines of small characters on the cover and said to Su Wenxiu: "If you are an ordinary student, put my notepad and your notepad together, and each book is sold for 10 yuan, are you planning to buy it alone, or are you planning to buy both?"

Su Wenxiu turned her body and took out her notepad from her bag hanging on the back of the chair. When she put it together with Du Chunhua, she found that one of the notepads said, "Time is suitable for both thickness and light, people's hearts are at peace with each other", and the other is "passing years, long and short, floating life, and visiting each other". One was written by Du Qiu, using the brushwork of Chu Suiliang, and the other was written by Du Chunhua, using the brushwork of Mrs. Wei, one was lively and round, the other was beautiful and colorful, with the words in perfect harmony, and the calligraphy was complementary, exquisite and elegant, like a pair of beautiful twin little loli. If you take any of them apart, it will make you regret and reluctant to leave.

She looked left and right, and after hesitating for a while, she said, "I'll buy both."

Wang Huihui, who was standing behind her watching the fun, also agreed; "If it is me, I will definitely buy both."

"Since you bought both, why did you hesitate just now?" Du Chunhua smiled and pointed at the notepad with his finger, saying, "Because you only need to buy one of these two notepads for a long time. Buying two is a waste, right?"

Su Wenxiu felt something and nodded, but still couldn't figure it out, her eyes wandering back and forth between the two notepads.

"Notepads are used to write, and words are the carrier of culture. Anyone who can write has no artlessness. Therefore, the characteristic of our products is cultural interest, not the notepad itself." In order to inspire her, Du Chunhua asked again: "If I change these two notepads into a combination, each one will be sold for 6 yuan, will you still hesitate?"

"Of course not."

"That's right! We have to think about customers, minimize their hesitation and tempt them to consume." Du Chunhua pointed to the Coke bottle on the table and said, "Why do Coke also have to make a 355ml can in addition to a 500ml bottle? Because in daily life, many people are a little thirsty, but they are not very thirsty, and they are worried that they can't finish drinking it. So Coke Company simply made a cheaper 355ml to tempt them to drink it. So we also have to do this, actively reduce the price and durability of the product, and help consumers make decisions."

Du Qiu didn't know where his mother's theory came from, but what she said made sense, because in 2016, whether it was a large stationery company or a small creative studio on the Internet, they all made a lot of text and creative notepads. Few people used separate structures, and most of them were traditional combined structures. So they said, "Tomorrow we will try to make a few to see the effect. If my sister is right, she will redesign it according to her opinion. Anyway, it is a computer layout, and it is very simple to modify."

Although the Yunda University has poor performance, its hardware equipment is not good, and everything it should have is. Du Qiu personally went on the job and made 5 separate notepads and 5 integrated notepads with the same text content. Then he took it to the entrance of the school cafeteria for market research. The separate notepad priced at 10 yuan is indeed far less popular than the integrated notepad priced at 6 yuan. Most students said that the former would buy one, while the latter would buy two or three. Some rich people even wanted to buy one for each font.

Although the price difference between these two books is much different, the cost is also much different, so the overall profit difference is not big. However, the second type saves time and effort, has higher output and larger sales, and is definitely more profitable. Several partners quickly reached a consensus and abandoned Du Qiu and became Du Chunhua's supporter. Only Su Wenxiu was slightly worried and said, "What should I do if the more than 500 orders I took before? Those were booked according to the separate structure."

"It doesn't matter. I have to supervise my brother to practice calligraphy every night recently. You send the prepared notepad to my house and ask him to write it by hand every day."

Mom, you don’t let me go in public or private...

My grandfather clearly asked us to practice calligraphy every night...

…………

Note 1: In March 1995, the Chinese Academy of Sciences connected the research institutes in four cities using the network, marking the official expansion of the Internet in China.

Note 2: The text on the cover of the notepad comes from "Little Window Records" by Chen Jiru, a writer in the Ming Dynasty.
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