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Chapter 18 Microsoft's Real Enemy

The plane from Yuncheng to Beijing is an old-fashioned Boeing 737, with a row of six seats, with a compact space and no business class. Fortunately, there are not many passengers and many empty seats. Du Qiu and Brad Silverberg are both tall and tall. After they sat together, they were very sensible and found another seat.

If you take a train, it will take more than ten hours from Yuncheng to Beijing, but it will take about 2 hours to fly. During these two-hour journeys, Du Qiu has been chatting with Silverberg, but the content has little to do with the browser. Instead, another epoch-making new technology in 1995, that is, Java. The reason why Java is discussed is because it was the biggest trouble Microsoft encountered in the mid-to-late 1990s and almost killed Microsoft.

In 2O16, even ordinary people who were not engaged in the IT industry knew that Java was a popular programming language comparable to that of comparable ones, and it was easy to find a job. However, in fact, when Sun Company launched Java in 1995, it did not just regard it as a programming language, but as a weapon that could challenge Microsoft's magic weapon.

If a computer is compared to a house, hardware such as PU, memory, graphics cards, etc. are bricks, sand and steel bars, the operating system is equivalent to adobe house, and application software is equivalent to sand, cabinets, refrigerators and other daily necessities. If you want to change a place or change a house, you need to move out one by one. As we all know, moving is a very troublesome and painful thing, and various problems will arise. Therefore, whether it is a software company or an ordinary user, once you get used to a certain operating system, you are rarely willing to convert.

Java has proposed a new concept of software development, that is, a virtual machine. A virtual machine is equivalent to a RV. All daily necessities are installed in the car, free from the constraints of the foundation and walls. If you want to move, you can move. If you want to change the place, you can change the place. Write it at once and run it everywhere. In this way, software companies do not need to consider operating system issues when opening products, and ordinary users do not need to consider operating system issues when purchasing products. This is a catastrophe for Microsoft.

"Sun So1a SP operating system, Nove11 SP operating system, Apple AOS, the common dilemma of these three operating systems is that they lack sufficient application software support. If Java is developed, they will definitely erode the Microsoft market, and there will even more operating system companies in the future. Mr. Silverberg, I understand this correctly."

The English name of sun company comes from the abbreviation of "stanorduyork", which means Stanford University campus network. It is called Sun Computer Systems in Chinese. It was a giant in the IT industry with Microsoft, Cisco and Oracle1e in the mid-to-late 1990s. At its peak in 2OO, the market value exceeded US$200 million, which is better than Alibaba, China's largest Internet company in 2O16.

The so1a SP operating system is a derivative version of uni. It dominates the commercial server market. Both functions and performance are much more powerful than Microsoft's research indosnt. When Microsoft acquired hotai1 in 1997, it wanted to migrate the mail server with tens of millions of users from so1a SP and reebsd to its own indosnt. It failed, but Microsoft had to do so, otherwise indosnt would become a joke. It has been tossed for several years until it was adopted. Even so, some of the functions still need to be implemented by uni.

Nove11 is a company specializing in network operating systems. It occupies a dominant position in this field and has a market share of more than 7o. They opened the Nos operating system and are compatible with Dos. The turnover is equivalent to Microsoft's 4o. In 1994, it also acquired the once glorious word processing software Ordperet, which showed that it entered the office software market and competed with Oie. Therefore, it was regarded as a strong enemy by Microsoft.

As for Apple and their AOS, they were stagnant in 1995 and were not worth mentioning the defeated generals, but their brand appeal was not weak and they still had a market in some professional fields. They could be despised but not ignored by their opponents.

"Mr. Du, you are closed to China, but you have a global vision and know the American software market very well. It is very rare." Silverberg agreed with Du Qiu's judgment and said: "After Java, Bill recognized its threat immediately, and specially held a high-level meeting to study solutions."

"With the Internet, there is not much difference in China and in the United States." Du Qiu looked out the window and saw that he could see the airport vaguely. He asked: "How do you plan to solve the problem of joining Java, turning the enemy into friends, or creating a new language for yourself and fighting the enemy to the end."

Before Java, programming languages ​​were distributed directly, and programmers were allowed to make trouble and wait until they were almost done, and then they set up a working group or committee to standardize them. Although this spreads quickly, it will lead to fragmentation and serious compatibility problems. Moreover, the public welfare standardization organization is very efficient, and it often argues with each other, and even cannot solve a small problem for several years. Therefore, when Sun Company deploys Java, it adopted an intermediate line method, which is to release licenses to the industry on a large scale, allowing these licensed companies Java, but must be inspected and approved by Sun Company.

Sun's approach is similar to the ivie browser's DDL open source license. It is all about using others to strengthen itself. However, Sun is different from Snapdragon. It is a large company with a market value of over 10 billion US dollars. Microsoft cannot acquire it, so there are only two options: either join in, destroy it from the inside, or start a new job and fight to the death from the outside.

At this time, a flight attendant came to remind him to tie him up and take him with him. Silverberg didn't talk more, but said, "We haven't decided how to solve it yet, but if Mr. Du is willing to work at Microsoft, I think Bill will definitely welcome him. If you like to stay in China, you don't have to work in the United States. We will set up a special working group in your hometown."

"Mr. Silverberg, if you are willing to work at Snapdragon, I will set up a special working group for you in the United States."

Silverberg laughed at one of them and said politely: "There will be a chance, there will be a chance."

“I’m looking forward to it.”

I am really looking forward to it, because Du Qiu was lazy before traveling through time, was not interested in management at all, and had no experience in management. Chen Dayou is a doctoral student and also has no management experience. Currently, Snapdragon is small in size and less than 10 formal workers. It is very simple to manage. However, if you want to become an international giant in the future, you need a big guy like Silverberg to be an assistant.
Chapter completed!
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