Yang Fei doesn't want to turn into a dragon, he just wants to keep his beautiful group.

It is worth mentioning that Yang Fei did not participate in CCTV's advertising bidding conference in 1998.

The Beauty Group did not participate in the 1999 battle for the king.

On November 8, the boss of Meili Group missed the CCTV advertising bidding conference for the first time. However, this does not mean that Meili Group does not attach importance to this advertising bidding.

In fact, except for Yang Fei who did not attend, Su Tong, Wei Xinyuan, Zhu Zhongnan, Xie Guiyan, Ji Shaokang, Ruan Yuling, and Hu Zhibiao, who recently joined the Beauty Group family, all came to the bidding meeting site.

Meili Group has no competitive bidding, but it has also won many gold advertising positions.

It is worth mentioning that Procter & Gamble finally became generous and spent 280 million yuan, finally winning the seat of the bid.

280 million is still a little different from last year's bidding.

However, the failure of the bidding champions for several consecutive times poured cold water on the enthusiastic entrepreneurs.

More and more entrepreneurs realize that a blacksmith must be strong himself. A company cannot succeed by relying on the halo of a king alone.

Just like some princes, who wear dragon robes, are not like princes, and they cannot control the imperial power!

There are not too few people in this world who can’t be helped, but too many.

After realizing this, domestic entrepreneurs admired Yang Fei, the young man even more.

Although the success of Meili Group is thanks to the halo of CCTV's betting king, more of it comes from Yang Fei's efforts, as well as Yang Fei's vision and means.

Therefore, there are still many people participating in the competition this year’s CCTV bidding champion, but everyone has become rational.

So Procter & Gamble successfully topped the market with a high price of 280 million.

And Yang Fei has already been indifferent to Wang.

The publicity efforts that the bidding companies that have been in the market for many years have long been available.

This year, Yang Fei's advertising investment in CCTV, combined, is not as much as half the number of advertisements.

In other words, the advertising budget of Meili Group this year has been reduced by several million!

The reason why Yang Fei did this is of course meaningful.

Because, in the next 1999 years, Yang Fei will fight a defensive battle at home.

In the daily chemical industry, Yang Fei has been struggling for more than five years.

During the past five years, Yang Fei has used various tactics.

Yang Fei tried all his best to fight flanking wars, guerrilla warfare, frontal attacks, and military strength principles, and also achieved great success.

Five years have passed, and Meili Group has grown into the number one company in China with sales!

And Yang Fei naturally became the richest man in southern province in 1998!

Those who count this rich list obviously do not know Yang Fei's other industries and investments.

If all Yang Fei's investment is included, Yang Fei can also be ranked among the openly wealthy people in China.

However, Yang Fei did not want to compete for the ranking of the rich list because it had no meaning.

Yang Fei, international giants such as Procter & Gamble, Unilever, and many domestic daily chemical companies have fought for five years and reached the first place.

Next, Yang Fei wanted to change his strategy and focus on defense.

Yang Fei will hold back his new goal. In the next two years, as long as he can stabilize the leading position of daily chemical overlords, he will rise steadily.

When we discussed the principle of military strength before, we mentioned that defensive warfare is easier than offense.

Because Yang Fei has occupied the commanding heights, if others want to attack, they will have to spend several times their troops and invest several times their funds!

Defensive warfare must adhere to three basic principles, and it is easy to learn and difficult to use.

The first principle, needless to say, is that only market leaders can fight defensive wars!

Most companies regard themselves as industry leaders, but most of them build their position as leaders on their own definitions rather than market facts.

A true market leader is not what the company claims to be, but requires customer recognition. The leader recognized by customers is the real market leader.

Moreover, the only leader in the market, not general leader.

In the domestic daily chemical industry, the Beautiful Group led by Yang Fei is undoubtedly growing into a real market leader.

Below the leader is a group of pretenders of the throne and a competitor to the leader.

It can win defensive battles and also prove the leader's kingly position.

The second principle of defensive warfare: the best defense is to have the courage to attack yourself.

The defender is in a leading position, so he occupies a strong position in the minds of potential customers. The best way for the defender to improve his or her status is to constantly attack himself.

In other words, self-attack means strengthening one's own position by upgrading products or services.

Take a look at the world's leading companies in the industry. Every once in a while, they will launch new products, and their prices and performance will be significantly better than existing products to stimulate consumption and consolidate their leadership position.

Competitors can only find ways to catch up.

And moving targets are always harder to hit than stationary targets.

Therefore, the leader's self-attack, that is, continuous innovation, and set stronger goals for competitors.

Take Gillette as an example. When a blade blue blade series dominated the wet shave market, Gillette launched itself and launched the world's first double-blade shaver.

Company customers all think that two blades are better than a super blue blade, and buy new products immediately.

Six years later, Gillette launched an adjustable double-blade razor, which is better than non-adjustable double-blade razors, and has once again gained the love of the market and customers!

Afterwards, Gillette launched new products with three blades, four blades and five blades, and they were successful one by one!

Always imitated, cannot be surpassed!

This is the excellence of market leaders’ self-attack.

Self-attacking may sacrifice short-term profits, but helps maintain market share.

This is the ultimate weapon of all business wars!

On the contrary, if market leaders do not stick to the rules and are unwilling to innovate, they will eventually lose the market and fall from the altar.

The third principle of the defender: a powerful attack must be blocked in time!

Most companies only have one chance to win, but market leaders have two chances.

If a market leader misses the opportunity to attack himself, it can generally be remedied by copying the competitor's business behavior.

However, this action must be taken quickly before the attacker determines his position!

We see that many of Unilever and Procter & Gamble's products are actually homogeneous and repetitive, even if you copy me, I copy you, I have everything you have. Only by constantly copying the successful projects and products of our opponents, can these two daily chemical giants maintain an unbeaten position.

Large companies separate small companies, acquire and ban the purpose of monopolizing!

Think about it, when Yang Fei first rose from the Southern Province, if he was acquired and banned by Procter & Gamble or Unilever, then where is the Beauty Group now?

Just like the Nanhua Factory in the past, and the once popular vibrant factory, it has long been submerged in the long river of history!

It would rather kill a thousand by mistake than let one go!

In business wars, kindness to your competitors is cruelty to yourself.

After Yang Fei's profound analysis, he formulated a defensive war tactic for the group.

Are the tactics he formulated correct and can the defense war be successful?

All of this requires time to test the market!
Chapter completed!