Chapter 907: The Principle of Military Strength
Ning Xin had just started working, and Chen Mo was an outsider. They didn't know that Yang Fei was free to make the product formula and craftsmanship at work, and they could not help but be amazed.
After the three of them finished their work, Yang Fei glanced at his watch and smiled and said, "It's half past four? Today we're all working overnight. Are we all asleep?"
Chen Mo said: "I'm sleepless."
Ning Xin also said: "I can't sleep anymore."
Yang Fei said: "Then let's talk about it? Let's ask you one thing. In your impression, climbing to a high-rise position is easier than maintaining a high-rise position?"
Chen Mo and Ning Xin looked at each other, but they didn't say anything for a while because they didn't understand why Yang Fei asked this question.
Yang Fei smiled and said, "I just asked casually, don't think too much."
Chen Mo said: "I don't want to be a general's soldier, but the general has always been one in a million. I think it's more difficult to climb to the top of the company."
Ning Xin said: "I think so too."
Yang Fei nodded and said, "I am a talented student. The answer is correct. Staying first is much easier than getting first. This can be summarized by a principle of military strength. The principle of military strength is the most basic principle of war. Its essence is to fight less, big fish eat small fish, and big companies defeat small companies."
Chen Mo said: "What you mean is that in the United States, daily chemical companies such as Procter & Gamble are equivalent to the kings of the industry. They have a mountain and have a military advantage. It is very difficult for us to attack."
Yang Fei said: "Yes, that's what it means. According to the basic laws of physics, when two vehicles collide, kinetic energy conversion occurs, and the degree of damage suffered by large and heavy vehicles should be less than that of small and light vehicles."
Chen Mo said: "In the commercial war, the market will also favor companies with a large sales force. Because they have the advantage of military strength."
Yang Fei said: "Yes. The reason why the Allies won World War II in Europe is well known. On the European battlefield, the German army and the Allies had a 1-2 ratio of force. Even if the German army pioneered modern warfare, even if it had outstanding generals like Rommel and von Lunderstedt, even if it had rich practical experience, it could not change the mathematical rules of warfare."
Ning Xin said: "If you say so, isn't it extremely difficult for us to defeat Procter & Gamble?"
Yang Fei said: "It's difficult, but not impossible. There are many examples of winning with less. Napoleon once said that if an army with no superior force wants to win, it must surpass the enemy's forces at the offensive or defensive point."
Ning Xin and Chen Mo understood that Yang Fei seemed to be chatting, but in fact they were still discussing the group's layout and deployment.
Yang Fei said: "After we entered the United States, we suffered the biggest failure, which is probably a good thing."
"Good thing?" Ning Xin pursed her lips, "Are you confused? Is it a loss of 200 million, is it a good thing?"
Yang Fei said: "Our failure was expected by Procter & Gamble. In this way, they looked down on us even more. There is an old saying in our country that arrogant soldiers will be defeated. Procter & Gamble thinks that they are better than us everywhere. They think that they have the best employees, the best products, and ignore our existence. This is our opportunity."
Chen Mo gently lifted his hair, tilted his head slightly, and looked at Yang Fei.
He was so calm that he could deal with it calmly even after losing 200 million yuan and found favorable factors.
This natural optimistic personality may be Yang Fei’s magic weapon for laughing at the business world and his secret to engaging in the daily chemical industry.
How many people succeeded, but after encountering setbacks, they were in a depressed state, were disheartened, and were defeated?
Even storied figures like Shi Yuzhu and Hu Zhibiao almost fell into a Jedi when they failed.
If Yang Fei hadn't reached out and pulled them, the fate of these people would have been rewritten again.
Yang Fei is still so young!
How could he be so promising?
Yang Fei's eyes were shining with a wise light.
Ning Xin said: "We live next door to a black family. Both husband and wife are black. If you see it at night, you will really think they are transparent people. But the little girl, who looks five or six years old, has a lot of braids, is very cute."
Chen Mo said: "There are many ethnic groups in the United States."
Yang Fei said: "When it comes to ethnic groups, I thought of a way to promote them. Our laundry detergent advertisement starts with ethnic groups."
Chen Mo said: "Genesis? This is a red line. If it is not touched properly, it will cause trouble."
Yang Fei said: "We advocate ethnic equality, but respect individual differences. This sentence can be used as a guide for advertising."
Chen Mo said: "If you promote this, it should be no problem. Everyone can accept this sentence."
Yang Fei said: "We have all the advertisements in the United States, we have re-filmed them. We invite a white child and a black child. They will act as the protagonist in the advertisement and shoot a film of harmonious coexistence among ethnic groups."
He is a quick-thinking person. Once he triggers inspiration, he will immediately think of a deeper level.
At this moment, Yang Fei already had a sense of picture about the commercial.
He described it like this: "Blacks and white children were washing clothes together, playing with bubbles, and then shouted: Whiteness, let us have the same cleanliness."
"Okay!" Chen Mo couldn't help but shout, "This idea is so good! I dare not say white people. If a black friend sees it, he will definitely think that our company is very friendly."
Yang Fei said: "In the picture, two children are black and white, white, white, white, white, and black children are holding black clothes, forming a strong visual contrast and impact."
Ning Xin said: "This meaning is very good. Although it has different skin colors, you can use white natural soap."
Chen Mo said: "Yang Fei, you said just now that Americans don't like to wash their own clothes. They use machine washing and drying. Children in advertisements wash their clothes by hand. Is this reasonable?"
Yang Fei pondered: "Yes, I overlooked this point, so I will just put a piece of it, that is, they took out their clothes from the drum washing machine and smiled happily."
Ning Xin said: "Will children use drum washing machines? Will they be criticized by some people?"
Yang Fei said: "It makes sense, so change it. Delete the picture of taking clothes from the washing machine and just put a drum washing machine next to it. The picture is simpler."
One person has short intelligence, three people have long intelligence.
You and I say, constantly improving the design of the advertising film.
Chen Mo said: "Why should the US branch also set up an advertising department and a marketing department?"
Yang Fei said: "Everything will be there, but we have to do it step by step."
They were discussing, and suddenly an explosion came from outside.
The strong fire illuminated the windows of Yang Fei's house, as bright as daylight.
Yang Fei and the other two were shocked, not knowing what happened. After all, this is in the United States, and this is a country with gun freedom, and terrorist incidents occur from time to time.
They quickly got up and came to the window to watch.
The richest man Yang Fei
The richest man Yang Fei
Chapter completed!