Yang Fei conducted several rounds of investigations into the US washing market.

Thanks to the number of Chinese Society's population across the United States, this survey went smoothly.

This kind of investigation is not possible once or twice.

With Yang Fei's rigorous style, market research work requires at least ten investigations and summarizing the results before making corresponding decisions.

The washing industry does not exist alone, it is closely related to the overall market environment on which it depends.

In business activities in some foreign cities, there are often some shops that are closed for various reasons.

But there are two types of shops that can be preserved, namely the bakery and the washing room.

This is because the bakery can keep us alive and keep us alive, while the laundry room keeps us decent and beautiful.

In today's social life, washing becomes as important as diet and is an indispensable part of human life.

Some economists regard the total amount of socialized washing and the advanced level of dry cleaning equipment per 10,000 people as an important indicator to judge whether a country or region’s economy is developed and whether people’s lives are of high or low level.

It is understood that Italy's total population is about 50 million, and there are 20,000 dry cleaners, with an average of 2,500 people having one dry cleaner.

Spain has a population of more than 40 million, and there are more than 4,000 dry cleaners, with an average of one dry cleaners for every 10,000 people.

Japan has a population of 120 million and has 50,000 laundry factories.

In about two thousand years, the washing industry's washing turnover in the United States reached US$25 billion, and Germany was 5.1 billion marks, of which the washing business turnover was 2.8 billion marks.

Anyone who has been to the United States will probably find this situation: Do Americans don’t need to dry clothes and quilts?

In Chinese culture, drying clothes is a matter of habit becoming natural.

But for Americans, especially those living in metropolitan areas, dislike drying has become a major feature of American culture due to the popularity of washing machines and dryers.

In the United States, there are few people drying clothes in the front and back of the house. Compared with other countries, it can be said that Americans are the least favorite people in the world to dry clothes.

According to statistics, nearly 90 million households in the United States own clothes dryers, accounting for 80% of the total number of households.

In the United States, drying clothes will be considered uncivilized and indecent, and will also be considered low-income families.

Some states have even enacted legislation to prohibit drying clothes outside.

It was not until twenty years later that with the prevalence of environmental protection concepts, low-carbon life was increasingly accepted by the younger generation. In addition, dryers caused tens of thousands of fires every year, that some regions in the United States launched the "right to dry clothes" campaign. People with insight called for energy-saving life, protecting the environment, and not rely too much on the convenience brought by nuclear power generation.

In the United States, the electricity price was 0.1 US dollars. This price was not high in the proportion of Americans' income, so everyone relied on electricity.

Yang Fei looked at the dozen investigation summary in front of him and already had the answer in his mind.

The white washing brand in the country focuses on not hurting hands or clothes, and is gentle and soft, and is very popular among consumers.

Everyone must remember that an advertisement for white natural soap powder is "The Taste of the Sun" photographed by Jiang Xiaojia, and an advertisement for washing clothes photographed by Jiang Xiaojia. The biggest function of these two advertisements is to convey a message to consumers: "The fragrance will not hurt your hands."

But, in the eyes of American consumers, is the washing powder that does not hurt your hands?

Useless!

In the United States, who can wash it with his hands?

As for the smell of the sun?

Useless!

In the United States, who still drys clothes?

Therefore, it is understandable that the entire line of products in the United States are cold.

It turns out that there are people in the country, and the markets in each country are different.

Yang Fei couldn't help but think of the mysterious smiles on Sean and others when they negotiated with Procter & Gamble.

He didn't understand before, but now he understands.

In the eyes of Sean and others, white laundry detergent can be called the boss in China and may also sell well in Southeast Asia, but if you enter the United States, you will not be able to play.

This is also the reason why Procter & Gamble agreed to Yang Fei's integration of the economy.

The integration will bring benefits to both sides, but in this integration, the benefits the US gets are significantly higher than that of Yang Fei.

In fact, since Yang Fei entered the United States, he has spent tens of millions of dollars on the promotion of the white brand, but his sales have not increased much.

It can be said that Yang Fei lost money.

Sean and others must have known this situation, but no one said it.

When he first came, Yang Fei was invited to Shaun’s house as a passerby. Later, when Shaun returned home on vacation, Linda also invited him to play at home twice.

Yang Fei once discussed with Sean the development of Jiebai in the United States.

But Sean always says that this is the early pain that every company will experience.

Yang Fei thought about it, too.

Unilever has been in my country for ten years and is still losing money!

Your Beauty Group just entered the United States and wanted to make a lot of money?

Where can the face of local daily chemical companies be put?

After investigation and analysis, Yang Fei finally figured out where he lost.

The product positioning is wrong!

Positioning is the foundation for the survival and development of an enterprise.

If the foundation is not solid, the enterprise cannot stand up.

That night, the lights in Yang Fei's room did not go out very late.

Chen Mo woke up in the middle of the night to drink water. Seeing that Yang Fei was not asleep, he knocked on the door and said, "Yang Fei, why are you not sleeping yet? Is there anything wrong with it?"

Yang Fei waved to her.

Chen Mo tightened his pajamas and sat down next to him.

Yang Fei said slowly: "We have already lost 200 million yuan in the US market."

Chen Mo said in surprise: "Are there so many?"

Yang Fei nodded seriously and said, "Yes."

Chen Mo said nervously: "This is not a solution. The Meili Group has lost 200 million in just three months after entering the United States? Is there something wrong?"

Yang Fei smiled and said, "It's not so easy to open up the situation in the foreign market, let alone when we just came in, everything was being built, and we needed to spend money the most."

Chen Mo said: "Yang Fei, corporate expansion is a path of no return. Many famous entrepreneurs are on the path of expansion. Should we be cautious?"

Yang Fei waved his hand and said in a deep voice: "What's the point of 200 million? Before coming to the United States, I had a budget and lost less than one billion. As long as I could open up the American market, I could compete!"

Chen Mo sensed his awesome power.

What a leader of an enterprise needs most is courage.

Yang Fei is willing to lose one billion to open up the US market!

When he said this, he didn't even blink his eyebrows.

Chen Mo smiled: "Yang Fei has a few words about the development of the Beauty Group in the United States, and I want to tell you."

Yang Fei said: "Please speak."

Chen Mo said: "Maybe I was worried too much, but I have been dealing with Procter & Gamble America for several months and I feel that they are more guardian than cooperative attitude towards us. So, I suggest that you give up your cooperation with Procter & Gamble!"
Chapter completed!