Yang Fei stood up habitually.

The professor smiled: "Please sit down and talk."

This is a white professor in his fifties, with messy and flowing blonde hair.

There was also a black friend in the classroom, who must be the company representative of this case.

The case at Harvard Business School is not a fantasy or a closed-door business, but a real company and a real problem.

Yang Fei deeply agrees with this.

"I have never been involved in mining," Yang Fei had already formed his own ideas when he heard his classmates discussing just now. He said it naturally, "If I were appointed as the general manager of such a company, I think I would resign. Because I can't lead a company that murders so many employees every year."

After Yang Fei said the words, the whole class instantly calmed down and looked at Yang Fei with strange eyes.

The professor smiled slightly: "Escape is not a solution. What if you were the boss? Are you planning to close the mining industry? That means that there will be tens of thousands of workers who will lose their jobs and tens of thousands of families, and they will fall into financial difficulties. Perhaps, they will not die in the mine disaster again, but more people will die from illness and hunger because of poverty."

Yang Fei was stunned and said, "If I were the boss of the mining industry, I would choose to temporarily close the business, which may be seven weeks or ten weeks. During the mine closure, I will do everything possible to improve its safety and provide safety training for tens of thousands of employees of the company. At the same time, I will start working with the government and miners' unions on mine safety plans nationwide."

The whole class was silent.

"Do you know that in Africa, at least 600,000 people work in mining. They may rely on the choices you make. What is the most important for you? Can employees continue to produce? Don't forget that what you have is the largest gold mine in the world, and everything you do has a global effect. What is the most important for you? Make sure no people die and do their best to prevent the deaths? Does that mean that the mine can only be closed?"

Yang Fei said: "In today's highly developed industrial civilization, I believe that we always have a way to reduce the occurrence of mine disasters. Perhaps, we cannot completely avoid the occurrence of mine disasters, but we can reduce the mortality rate by 70%, which can be achieved through hard work!"

The professor said: "We are a case analysis. What you are playing now is the role of a mining boss. Are you responsible for what you say? Do you doubt the decision you have made?"

Yang Fei said in a deep voice: "I don't doubt that I am the boss, I will do this!"

The whole class burst into warm applause.

The professor discussed with the company representative and then said to the whole class: "Generally speaking, our case discussion has no correct answer. Please note that what I just said is, usually."

Everyone looked at the professor and could probably guess what he was going to say next. Some people had already given Yang Fei a thumbs up.

The professor said: "Just just now, I discussed it with the company representative. He said that Yang Fei's suggestions are the answers they have been looking for! So, we have the correct answer in this case, and that is Yang Fei's answer!"

The whole class burst into warm applause again.

The representative of the mining company shook hands with Yang Fei and said, "I have been looking for a solution to the problem, but I have never found it. I have no better choice in the interests of the company, the interests of miners and the mine disaster. Mr. Yang, it was you who made the decision for me and let me understand what to do next."

Yang Fei asked curiously: "Do you really do what I say? I think I am talking about an ideal state. I will definitely do this, but will you do this?"

"It will definitely be," said the representative of the mining company. "You're right, maybe we can solve the problem by just seven weeks of shutting down the mortality rate by more than 70 percent."

Yang Fei said: "This is the luck of African miners!"

The case ends here, it will be over!

There has never been a case, and the discussion ended so quickly.

The professor said: "Because of Yang Fei's wonderful answers, the work of our professors will have to be exacerbated."

The whole class was hilarious.

The professor shrugged: "Nevertheless, I still hope that everyone can hit the target with one blow, identify the core issues of each case, and make the discussion that satisfies the most for the company. We are not afraid of hard work, nor are we afraid of more cases."

The whole class burst into laughter again.

The professor said: "Given the 'sudden death' of the previous case, I have to throw out the next case in advance. Don't be proud, this case is not so easy to get the answer. Because it is too sudden, the representatives of the case company can only come tomorrow. Today, everyone will discuss it first."

The statement in the second case is simple.

Luxury and sustainability.

Many people admire brands but know nothing about the sustainability reflected in the core of the designer's business model and are unaware of the extent to which the company has an impact and devotes its efforts to protect the environment.

The professor requires students in the classroom to master the basic information of luxury goods marketing cases in order to carry out case teaching.

Many students asked, are luxury goods related to sustainability?

The professor said seriously: "Luxury and sustainability embody similar values. Luxury means nothing more than being the best and having the best quality. Products that are painful or harmful to the environment are no longer considered the best quality. Creating a brand that is well-known and has environmental and social responsibility may make profits and achieve commercial success. Taking environmental responsibilities does not necessarily require complex changes or additional costs."

After hearing this, Yang Fei couldn't help but nodded secretly and asked the classmates around him, "What's the name of this professor?"

"Professor Kane."

"Thanks."

In the following group discussion, Yang Fei and Linda were separated.

At Harvard, classes and groups are two different concepts.

The group is cross-border, students from different disciplines and colleges can provide different references, which is more conducive to stimulating potential.

Linda was very happy and naturally had a hug with Yang Fei.

If Yang Fei hadn't flashed quickly, the other party would have given another gift.

"Yang Fei, my father and mother are very happy when they hear that you are coming to my house to build a house. You must come tonight!"

"Well, I will go." Yang Fei smiled slightly. He was used to seeing domestic beauties. When he looked at this blonde girl, he would feel a shiny look every time.

When discussing luxury goods and sustainability, Linda proposed that the focus of the case is sustainability, which is also the key point of discussion and analysis. To analyze unique views, it is impossible to achieve the materials and data provided by the professor alone. We must find more data to support ourselves.

Yang Fei couldn't help but look up at Linda.

This rich girl has a good background and can be admitted to Harvard, which shows that she has a super IQ, and her performance today is even more remarkable.
Chapter completed!