In the following ten years, Unilever has established 14 joint ventures, selling nearly 20 daily chemical and food brands including Ponts, Liss, Xiaslin, Aomiao, Jino, Heluxue, Jinghua, Lao Cai, etc.

Of course, there was originally a China that was intercepted by Yang Fei, and now it has become the toothpaste brand of Meili Group.

However, so many brands and companies in Unilever have not brought them much economies of scale, nor have they produced economic advantages in scope.

According to data, it was not until 2001 that Unilever began to turn losses into winnings in our country.

In other words, since 1986 and until now 1998, Unilever has been in losses for more than ten years.

Procter & Gamble, which has come from behind, has far ahead of Unilever's operating income and net profit in my country.

At its peak, P&G's sales in my country reached 45.5 billion, while Unilever only had 20 billion.

Unilever's pioneering path in the Far East is not smooth.

In the market competition with strong rivals such as Procter & Gamble, Unilever has always demonstrated its style, always accurately captures the market trend, turns passive into active, and guides industry trends while being able to maintain relative ease.

Unilever entered the country very early, but because of the joint venture, they have never been able to control the shares. The companies in my country are basically in a mess.

In 1993, Unilever had not made any efforts, and P&G did not pay enough attention to my country's market.

It was during this golden age that the Beautiful Group emerged.

No one would have thought that in just a few years, this small enterprise in central China could develop into a large enterprise that competes with Procter & Gamble and Unilever!

The current daily chemical structure is basically a three-legged tripod.

After several years of struggle, the three major companies each occupied a major territory.

Procter & Gamble is based in the South China market.

Unilever occupied the East China market.

The Beauty Group divided most of the markets in central and northern China and spread to the western region.

After rounds of price wars, the three major daily chemical companies also reached a tacit understanding, and their respective products maintained the same price.

The three parties generally do not make too much moves with each other's bases.

"Romance of the Three Kingdoms" says: The world's general trend, long-term unity will be divided, and long-term unity will be combined.

After a brief calm, someone finally couldn't sit still.

As we said earlier, Unilever has been in a loss state and their headquarters will not allow this to continue.

The domestic economic structure is changing faster and faster, and the general trend of consumer demand is also changing. Local brands such as Diaopai, Qiqiang, and Libai are rapidly rising and eroding the washing market.

Under survival pressure, Unilever took the lead in making efforts to reduce the price of Myomi laundry detergent to 3.5 yuan!

In addition, they also gave up their original tacit understanding of dividing the market and set off a sales promotion craze in the South China market.

Unilever's Mysterious Washing Detergent could only rank fifth.

After the price war broke out, the sales of Aomao laundry detergent rose to third place, and the ranking of P&G in laundry detergent was reduced.

This battle seems to be a battle between two major international companies, and has not caused a positive impact on the white laundry detergent, which is firmly ranked first.

However, Yang Fei keenly felt that this new price war may be a harbinger of a new round of reshuffle in the daily chemical industry!

The East China and South China markets have begun, can Meili Group still stand by and watch?

Once the price war begins, all laundry detergent companies will be involved!

No one is spared!
Chapter completed!