Yang Fei said that it is not necessarily the company itself that defeats the company.

Such vampire-style counterfeit and shoddy products can fundamentally shake the reputation of the company. The reputation and loyalty that the company spends a lot of money and has worked hard to cultivate is very likely to be ruined by the emergence of fakes.

Therefore, every large enterprise will never be lenient in the fight against counterfeiting and will spare no effort.

Fake products like to counterfeit big brands the most. This behavior seriously affects the image of the brand company, also affects the normal market economic order, and infringes on consumer rights.

Large brands like Procter & Gamble will also choose to arrange professional anti-counterfeiting personnel in various places, go to various regions to inspect, and then complain and report to the local market supervision department for investigation and punishment.

For these suspected counterfeit and shoddy products, once the manufacturer appraised, the management department will file a case and investigate and deal with them in accordance with relevant laws.

After Yang Fei founded the brand of Meili Group, he has not relaxed his anti-counterfeiting behavior.

However, counterfeit goods are still unpredictable and are emerging one after another.

After learning that the fake goods base was in Southern Province, Yang Fei immediately notified the relevant personnel of the group's Southern Province headquarters to report it locally and ask law enforcement agencies to jointly enforce the law.

At the same time, Yang Fei called Jiang Ziqiang alone and told him about this matter. He asked him to be careful.

After hearing this, Jiang Ziqiang said angrily: "There is such a thing? Haha, right under our noses? They are so brave! Yang Fei, don't worry, leave this matter to me. As long as I know the location of the processing plant, I will be able to fly if I discipline them!"

Yang Fei said: "Please Brother Jiang."

Jiang Ziqiang said: "No need to delay, I will act immediately!"

Yang Fei hung up the phone, looked at the salesperson Xiao Liu and the store owner in a cold manner, and said slowly: "Article 214 of the Criminal Law, if the sales of goods that are known to be counterfeit registered trademarks and the sales amount is large, he shall be sentenced to fixed-term imprisonment of not more than three years or detention, and shall be fined alone; if the sales amount is huge, he shall be sentenced to fixed-term imprisonment of not more than three years but not more than seven years, and shall be fined."

The store owner and Xiao Liu looked at each other and asked in shock: "Boss Yang, didn't you just say that you should be lenient for confession?"

Yang Fei said: "I can be lenient, but the law does not allow it! If you commit a crime, you can be forgiven. The cost of the crime is too low! What else do you need the law to do?"

Xiao Liu's face was ashamed: "Boss Yang, you have to keep your word! You said you let me go and you even gave me a red envelope!"

Yang Fei said: "I will give you a red envelope, but the red envelope is the law! This is how to teach you how to be a human being!"

Xiao Liu screamed, his body softened, and he collapsed on the ground, unable to move.

He was extremely regretful, why did he fall into the trap?

The shop owner's eyes were dripping, and he turned around and was about to escape when people were not paying attention.

The mouse grabbed his shoulder and turned him around: "Where are you running?"

"I, I'll go to the bathroom."

"Let's go, I'll accompany you!"

"This? I dare not work hard, but I still stopped going, and suddenly I didn't think about it."

"Haha, be honest! Do you think you can run away? You can run away from the monk, but you can't run away from the temple!"

The shop owner was wearing a bitter face and didn't dare to speak.

Yang Fei handed these two guys who knew that they were fake and sold to the relevant departments for handling. What awaited them would definitely be severe punishment by the law.

In the afternoon, the results of the Qinchi Factory meeting and discussion came out.

They were willing to transfer the remaining half-year advertisement to Yang Fei, but their opinions on the trademark were surprisingly consistent, thinking that buying the Qinchi trademark for 20 million was too cheap.

If Qin Chi had not won the bid king half a year ago and bought the trademark for 20 million yuan, they might have considered it.

Now with the support of the halo of the logo king, they feel that the value of Qin Chi's trademark is far more than 20 million, and it is impossible to sell it at such a cheap price.

Yang Fei wanted to win this trademark, but he also looked at the winner of the bidder's Afterglow.

The so-called lean camel is bigger than a horse. The trademark of Qinchi is worth 1 or 20 million.

The most difficult thing in running a business is brand building.

Although Qin Chi is now involved in a collusion door, which has affected sales, the trademark itself still has certain value.

The other party refused to sell it, which was also expected by Yang Fei. They still had dreams and wanted to rely on this trademark and use the 100 million they obtained from the advertisement to fight a turnaround.

As long as you manage it properly and handle the crisis public relations well, this crisis can also become an opportunity.

This depends on the means and courage of Qin Chi's management.

Yang Fei came here just to make the bid for the past six months. Now that he has agreed, his goal has been achieved.

Next, the three-party representatives will sign relevant agreements at the Beijing Jin CCTV Building.

Subsequently, Biaowang Advertising will be replaced with the beautiful group's advertising film.

As for which brand to use to make the rankings?

Yang Fei had already made plans, that is, cardamom skin care products.

Cardamom is a new brand series launched by the Beauty Group.

After this series was released, Meili Group did not invest much advertising.

Everyone thinks that Yang Fei is not optimistic about cardamom and the domestic skin care industry.

Unexpectedly, Yang Fei buried the foreshadowing here.

With half a year of advertising for the king, Cardamom will definitely greatly increase its popularity.

The news that King Qin Chibiao changed his ownership of Cardamom will also be hyped by the media, which is also a free wave of publicity.

This is a later story, so I won't say it for now.

Let’s talk about that day, after Yang Fei had an agreement with Director Ji in Qin Chi, he received a call from Jiang Ziqiang.

Jiang Ziqiang's words were very brief: "Yang Fei, that processing factory has been destroyed! The main responsible person has also been controlled."

"Hehe, thank you Brother Jiang." Yang Fei was in a good mood.

"What are you saying thank you? It's so disgusting. It's just a simple task. Do you know who the boss of that fake processing factory is?"

"Who is it?" Yang Fei thought to himself that since Jiang Ziqiang asked this, there must be a reason.

Jiang Ziqiang said: "Hu Song."

"Hu Song?" Yang Fei felt that the name was very familiar.

Jiang Ziqiang said: "What? Do you don't remember this person?"

Yang Fei pondered: "It sounds very familiar."

Jiang Ziqiang said: "According to his own confession, he used to be your employee, a senior engineer at Beautiful Daily Chemical Factory."

"Oh!" Yang Fei suddenly realized, "I just said, why is it so familiar? It turns out it's him!"

Hu Song was also an engineer at the Vitality Factory before, and later followed Wei Xinyuan to the Beautiful Daily Chemical Factory.

During this period, Hu Song and Yang Fei had a conflict because Hu Song was a self-reliant veteran. After Ma Zhixia left, he asked to be promoted to vice president of R&D, but Yang Fei did not agree.

Later, Yang Fei appointed an intern from Qinghai University as the vice president of R&D, which aroused Hu Song's dissatisfaction, so he resigned and ran away.

Unexpectedly, after leaving Meili Daily Chemical, this guy opened a fake factory and specializes in imitating Meili Daily Chemical's products!

Jiang Ziqiang said: "The people who came out of your factory actually set up a new stove and built such a large underground factory. Yang Fei, should you reflect on it?"

Yang Fei smiled bitterly and sighed leisurely: "Yes!"
Chapter completed!