Chapter 809 Zero Tolerance
Yang Fei pondered slightly and waved his hand hard: "Don't alert the enemy first. Buy a bottle and get the invoice. I want to see what's going on."
When Meili Daily Chemical first started making laundry detergent, Yang Fei encountered fakes.
Some businessmen, with two eyes, only stare at the TV station's advertisements. They imitate which product is popular.
A product that advertises every day has a large sales volume and a wide range of ways. It is difficult to distinguish between true and false, and the profit is huge, which is worth taking risks.
Meili Group has been the king of the market for two consecutive years, and has never stopped other advertising. It has invested huge advertising costs and R&D costs every year.
Yang Fei’s cost for the same bottle of shampoo is huge, but fake merchants use inferior raw materials, backward craftsmanship, third-rate formulas, and products they produce are selling for so much money, and they are simply profitable!
Fakes are rampant, making profitable businessmen fatal and destroying brands.
Once the reputation collapses, no matter how much money you spend, you can't make up for it.
This supermarket is not small in scale and is also located at the intersection. Such a store actually blatantly sells fake goods!
Yang Fei was shocked inside.
In his impression, those who dare to sell counterfeit goods are usually small alleys, convenience stores in villages and towns. The kind of small shops are large and hidden, and they are hard to guard against and cannot be checked. Even if they find out, they say that if they buy goods from the wholesale market, you should catch them and catch the wholesale boss. We can’t tell whether this is true or not.
Most of the convenience stores are small businessmen from ordinary families, and some are even elderly people guarding the store. What can you do with him? Even if this batch of goods is confiscated, he will come in again tomorrow.
Yang Fei immediately bought some products from Meili Group, then came out, called the headquarters first, and asked who the agent in this county was, the number of phone numbers, the storefront and address.
The information was quickly fed back to Yang Fei.
Yang Fei ordered the mouse to go to the agent's storefront.
Mouse asked, "Young Master Fei, do you suspect that this is the agent who knows that fake deals with fake deals?"
Yang Fei pondered: "In theory, the price of the agents' purchases is already very cheap. Moreover, the larger the shipment volume, the greater the support we support them, as well as the year-end rebate and sales level rewards. In this way, they take a lot of risks when selling fake goods, and their own losses will be large, which is not worth the loss."
The mouse said: "You didn't say that this kind of fake product has extremely low cost. If they make more money by selling this kind of product than selling genuine products, right?"
Yang Fei said: "In the short term, you will make more money unless they don't want to be the agent. Moreover, once you catch it, it will not be as simple as removing the agent. If the amount is large, you will have to go through judicial procedures."
Mouse said: "Is there any possibility? Is it the agent who knows that fake sells fake?"
Yang Fei said: "There are so many! Some products have low profits, agents pay franchise fees and limited income. When they see counterfeit goods, they will go on a road of no return. Many companies are dragged down like this. Therefore, the management of agents is also an extremely important link."
While speaking, I came to the agent's store.
Several people were hired in the store, some were sitting and settled the accounts, some were moving goods, two vans and one truck, parked in front of the door.
Judging from this, the agency's business is doing very well.
In recent years, it is the period of explosive growth of Meili Group. Sales volume has increased exponentially every year, and agents have made money with Yang Fei.
Even mud legs like Tie Lianping have earned money from building a building and buying a car in just two years, and have some savings.
Yang Fei always believes that there must be a win-win situation between enterprises and agents.
When an agent makes money, the company will naturally rise.
Moreover, corporate publicity cannot be separated from agents that bloom everywhere.
Yang Fei always advertises in large TV stations and newspapers, while propaganda work in small places relies more on local agents.
In order to open up sales, agents often invest a certain amount of money to set up billboards in conspicuous places, or go to remote places to promote promotions.
These costs are grafted to agents, reducing the burden on the headquarters, while also expanding the company's popularity and increasing sales.
Yang Fei pays great attention to the training of agents. At the annual dealer conference, he will take a few days to accompany him throughout the journey and have fun with the people.
Most of the stores are both wholesale and retail. When a customer comes in, a little girl stood up and said, "What do you want to buy?"
Yang Fei took a look around first.
Needless to say, the ones placed in the store are of course genuine products.
Even if you make fake goods, there is no agent who is so stupid that he puts fake goods in his own store.
Yang Fei signaled to the mouse.
The mouse placed a large bag of products on the cashier.
"You can take a look!" Yang Fei said lightly, "This is your product, how do you deal with it."
The little girl opened the bag in surprise and looked at it one by one. Of course, she could tell that these were fakes and said, "This is not our goods. We are agents of the Beauty Group. All the goods are shipped directly by the manufacturer, and there is no fakes."
Yang Fei said: "You are agents in this county, and these goods were bought in the county. Who do I want to look for?"
The little girl looked at the shopping invoice and said, "Xinyuan Supermarket? We have no cooperative relationship with them. Do they sell our products?"
Yang Fei said: "They are such a big supermarket and are just at the intersection. You don't know that they have the products they sell?"
The little girl could not refute and said, "Sir, you bought products at Xinyuan Supermarket. You can only go to them to deal with them, or I can help you find a consumer association to deal with them."
Yang Fei said: "I don't care. I won't bother the second owner. You are an agent. I have bought fakes now, so of course I will look for you."
The little girl smiled helplessly: "Sir, aren't you making things difficult for us? You didn't buy it from us. Besides, Xinyuan has no cooperative relationship with us. You should sue them."
At this time, a middle-aged man with a big belly came over and asked, "Xiaomei, what's wrong?"
Xiaomei said: "Boss, they bought fakes and came to us for compensation."
"Oh?" The boss looked at Yang Fei and frowned, "It's so familiar!"
He didn't think much about it, thinking he was a neighbor.
He attended a dealer conference of Meili Group, but there were too many people at that time. He only saw Yang Fei from afar in the crowd. At this moment, he saw him close, but he couldn't recognize him clearly.
After taking a closer look at the product, the boss said in surprise: "It's really a fake! Which one did you buy it? Xinyuan? They have long stopped working with us and are still selling fakes! Haha, it's interesting. Wherever you bought it, you can only go to them to make a claim. We can help you and ask the Consumer Association to come."
Yang Fei came here just to figure out the relationship between the agent and the counterfeit goods. At this moment, he had already figured out the truth and said, "Okay, I'll bother you."
He wants to see who is making counterfeits and selling counterfeits!
Chapter completed!