Chapter 696 The counterattack of foreign companies
P&G, which has been invincible since its invasion, has been developing smoothly in China. With the protection of investment promotion policies, it has caught up with the golden age of China's development. With its strong capital strength, it is difficult for them to fail.
However, this business war was defeated by a local daily chemical company!
He still lost so cowardly and so unwillingly!
"Boss, we lost because we underestimated our opponent!" Luo Hongcai pondered, "We have always been making a fuss about price, and we just want to use legitimate means to squeeze the opponent out of this field. However, the opponent is very cunning. They do not play according to common sense and use all means to do everything! I now seriously suspect that whether it is dioxane or silicone oil incident, it is all caused by the opponent! The purpose is to disrupt our attention."
"Well, although there is no real evidence for this kind of thing, you have some reason. If you don't have any holes, who will provoke a war between dioxane and silicone oil for no reason? We finally eliminated the influence of dioxane and another silicone oil."
The boss becomes more angry the more he talks:
"For this reason, on the one hand, we need public relations to prove that silicone oil is non-toxic and harmless. On the other hand, in order to adapt to some consumers who like silicone oil, we have to redevelop formulas and produce silicone oil-free products. For this reason, we are busy. In the past two months, we have almost no rest and work overtime every day during the Spring Festival."
Luo Hongcai said: "Boss, if we want to defeat our opponents, we must also take harsh measures."
The boss asked, "What kind of ruthless trick?"
Luo Hongcai said: "Get a certain weakness of the opponent and beat them hard to death, causing them to fall to the ground and they will never get up again."
"Haha, everyone will say it. The question is, how do you do it?" the boss asked back.
Luo Hongcai looked at the others, and saw that no one expressed his opinion, he had to bite the bullet and said, "Any product has weaknesses. The opponents hyped dioxane and silicone oil, but did they grasp the weaknesses in our products?"
"Everyone understands the truth, where is the opponent's weakness?" the boss asked in a deep voice, "If anyone can grasp the opponent's weakness and win a battle, I will raise his position and raise his salary!"
Luo Hongcai's eyes were shining. This was exactly what he was striving for!
Promotion, salary increase!
Isn’t these two things pursued by people in the workplace?
There are unlimited possibilities for Procter & Gamble to provide him with the position and future of promotion.
After Luo Hongcai joined the company, he performed outstandingly. He made relatively important contributions in business wars and technology research and development, and was unanimously recognized by the leaders. In a short time, he was promoted to the deputy director of product in the company's R&D department.
The organizational structure of Procter & Gamble is in the shape of a pyramid.
The top one is of course the director.
As the directors go down, they are the general managers, that is, the bosses of various regions.
Below the boss is the deputy general manager and expert advisory group.
Then there is the director level, the R&D department director, the planning department director, the human resources director, and the finance department director.
Each director is divided into two to three deputy directors.
For example, under the R&D department, there are deputy directors of product and deputy directors of technology, the Planning department has deputy directors of production and deputy directors of sales, and under the human resources department, it is divided into deputy directors of business and administration, and finance is also divided into two branches: accounting and finance.
Luo Hongcai is just a product manager under the deputy director of the R&D department.
It sounds very high-end, but compared with the school and professional ability he graduated from, he worked for more than a year, and it is worth mentioning this position!
The product department is in charge of the main work of channels, industries and operators.
This is very different from Luo Hongcai's original idea.
What Luo Hongcai wanted to do was R&D, and he got the R&D department as he wished, but he didn't expect that there would be any product department under the R&D department!
Usually, Luo Hongcai is only responsible for one job, that is, collect information feedback from channel dealers and operators, and report it to the R&D department, and then conducts rectification and new R&D based on this information.
Large companies have a bright future, but they are also competitive. If you want to be promoted, you must either earn your qualifications, strive for strength, or seize opportunities and soar into the sky.
Luo Hongcai intuition that this is an excellent opportunity for his rising period of his life!
As long as you defeat Yang Fei, the company will definitely be able to promote him and increase his salary.
Looking at the directors, each driving luxury cars, living in foreign buildings, and holding a tender little sister in his arms, Luo Hongcai was both envious and jealous.
He longs for a chance to get ahead.
Now, this opportunity has come.
During the meeting, no one could answer the boss's words.
The newly launched products of Meili Group are innovative in all aspects.
Everyone has only heard of it, but has never used it. What should I do to find their weaknesses?
Are weaknesses so easy to find?
The boss kept his word, and the people here were not allowed to leave without coming up with a countermeasure.
This meeting lasted until after 1:00 a.m.
Before the meeting, the boss repeatedly emphasized that you have to find out the opponent's flaws with three days. If you can't think of it, everyone will be punished and deduct half a month's bonus.
The next day, Luo Hongcai came to the supermarket on the street and bought all the products of Meili Group.
Of course, he did not use it himself, but used it for analysis and research.
Luo Hong is a top student. When he was in school, he was selected by the department director Yao Wanchun. As a member of the research team, it can be seen that this person's talent and ability are superb.
He first analyzed the ingredients list on the outer packaging.
In order to win the silicone oil battle, Yang Fei proposed to be transparent in ingredients and set an example, marking the main ingredients of the product on the outer packaging.
Of course, many components involving commercial secrets will not be marked.
It is impossible for people from the outside world to produce products with the same formula based on this ingredient list.
However, all this cannot defeat Luo Hongcai.
What is the most powerful skill of Chinese people?
Some people laughed and said it was a copy!
No matter what others produce, as long as it is a best-selling thing, it will be copied by someone in China within three days.
If it is copied well, it is called a high imitation, and if it is copied poorly, it is called a copycat.
There is a watch base in China. The watches they copied are even more quality than the original imported from Switzerland, but the price is only one tenth of a dozen.
As for the cracking of systems, software, and retouching of electronic products, it is even less difficult.
Luo Hongcai has this talent.
He is a genius in the domestic chemistry industry. He won the first prize in the World Chemistry Olympics in middle school. After graduating from high school, he was admitted to the Chemistry Department of Qinghai University because of his excellent chemistry scores.
Such a talent, if he wants to reverse the ingredient list of a product, it is not difficult to be serious.
With Ma Zhixia's lesson last time, this time, Luo Hongcai was particularly careful.
Of course, these products are bought through regular channels, so there is no possibility of any trap.
Last time, Ma Zhixia got a fake formula and the trial products produced were exactly the same as the genuine ones, but the traps set by Yang Fei in it had to accumulate and it had to be washed several times before the defects could be revealed.
Yang Fei used this trick to kill Ma Zhixia.
Luo Hongcai was familiar with Yang Fei's cunning and powerfulness. After getting the product, he took a leave and studied it behind closed doors.
He has only one purpose, which is to find out the defects in the products of Meili Group!
In this world, there is no perfect product!
Chapter completed!