"It's also a foreign company, another company is plagued by lawsuits, and sales have dropped sharply. P&G has survived the crisis without any pain or itch." Su Tong sat opposite Yang Fei, a little resentful and helpless.

Yang Fei smiled and said, "If Procter & Gamble was so easily defeated, it would not have developed as big as it is today."

Even though P&G's market share declined more than 20 years later, it is still a big shot in the daily chemical industry.

The emergence of Yang Fei may change the pattern of the daily chemical industry, but it is not a matter of overnight success to completely shake the status of a company like Procter & Gamble.

In fact, he didn't want to defeat Procter & Gamble by relying on this battle, which was impossible.

Yang Fei said: "We didn't suffer any loss either. It not only diverted the attention of P&G, but also took the opportunity to take over the shampoo market."

Su Tong smiled and said, "That's right. Many sales channels used to be unwilling to cooperate with us. Recently, they have called us and asked our shampoo to enter their mall."

Yang Fei nodded: "This is a good start!"

Su Tong said: "It is mainly the effect of the advertising of the bid king. Many people will ask about this shampoo when they visit the supermarket after seeing the advertisement. If they find that a shopping mall is not sold, they will think that the shopping mall is too low-end and even the products of the bid king are not sold!"

Yang Fei laughed and said, "This is the effect of the king! You can drive into a Santana in CCTV every day, and the money must be worth it."

Su Tong said: "Procter & Gamble is really powerful, almost monopolizing the market for anti-dandruff shampoo! If we want to succeed, it is afraid it is not that simple."

Yang Fei said: "Monopolyers seem to be strong, but even companies with a market share of nearly 100% can be defeated by others. The premise is that we must find out their weaknesses."

Su Tong said: "Just like the iron shirt and golden bell cover in martial arts, even if the whole body is invulnerable to swords and guns, there will always be a life gate that can break through his defense."

Yang Fei said: "Hey, senior sister, I can't tell you, you still watch martial arts."

"You guys are allowed to read it, but we girls are allowed to read it." Su Tong smiled with a pursed lips.

Yang Fei said: "Then you should know that in martial arts, there are generally two types of tricks, one is offensive moves, and the other is defensive."

"Hmm. Then what?"

"Do you know the Wall Street Journal?"

"I heard of it, what's wrong?"

"The Wall Street Journal, with a circulation of more than two million copies, is the largest newspaper in the United States. Its advertising volume also exceeds all printing media. The advertising revenue alone can reach 200 million or 300 million a year. I am talking about US dollars. A version of the advertisement costs 70,000 or 80,000 dollars."

"Oh my God, isn't there anyone who competes with a newspaper for such a profit?"

"There was a newspaper that invested 100 million US dollars and issued a Business Times. Their content was similar to the Wall Street Journal, and was positioned in two large sections, the Business Times and the Business News Daily. It attacked the whole line and wanted to grab the advertising market."

"Then he definitely didn't succeed. Otherwise, you wouldn't tell me this story."

"Haha, you're so smart. The Wall Street Journal spent more money, maybe hundreds of millions of dollars, to drive out this newspaper."

"Big and rich."

"In this business war, if the Wall Street Journal wants to defend the existing market, it can only strangle the opponent. In order to survive, the opponent can only launch a snatch war."

Su Tong Sisui said: "You want to say that Procter & Gamble is the Wall Street Journal, we are the newly issued commercial newspaper."

Yang Fei said: "That's about the same reason!"

Su Tong said nervously: "How will Procter and Gamble deal with us? Will they spare no effort to kill us like the Wall Street Journal treating the enemy?"

Yang Fei nodded solemnly: "Definitely."

Su Tong said: "Yang Fei, the water in this mall is too deep. Through this battle of dioxane, I can see it."

Yang Fei said: "We have no way out, we can only move forward."

Su Tong said, "Have you thought about how to deal with it?" said, shouldn't we compete with Procter & Gamble in the anti-dandruff shampoo market. This is their strongest territory."

Yang Fei said: "What we attacked is their flanks. Think about it, the anti-dandruff shampoo we launched is mainly aimed at young people, with fashionable packaging and beautiful designs, and young people like it at a glance. This is different from the positioning of Hyphen."

Su Tong said: "But, what we are promoting is anti-dandruff shampoo. This is a direct fight with Procter & Gamble!"

Yang Fei said: "If a company has five products, three of which are very popular, and two are unsold, you are a senior manager of the company, which product will you spend time and energy on?"

Su Tong said: "Of course it is a slow-selling product! We should try our best to find ways to make its sales."

Yang Fei shook his head gently: "No, the correct way is exactly the opposite of what you said. We should kill unsold products and invest all our resources into best-selling products."

Su Tong was stunned for a moment, thought for a while, and felt that Yang Fei’s words made sense.

Yang Fei said: "This is the same as the principle of gold digging in the stock market. We must be brave enough to cut off our arm, give up losses, and add profitable stocks."

Su Tong Yanran smiled and said, "This is the secret to your wealth."

Yang Fei said: "Why can anti-dandruff shampoo become the pillar of P&G shampoo because the market is huge, which also means that the anti-dandruff market profit is very considerable. Of course, we have to invest all our resources in this best stock."

Su Tong said: "In real life, many companies start from an emotional perspective, rather than from an economic perspective. They will mostly ignore future development and use all corporate resources to recover strategic mistakes they have made."

Yang Fei said with emotion: "This is exactly what we should avoid!"

Su Yingying walked in and said, "Boss, Procter and Gamble have sent a representative to you. I want to have an interview with you alone."

Yang Fei smiled and said, "Please come in."

Su Tong stood up and said, "I'll leave first."

Yang Fei waved his hand: "It's okay, they said they would have to have an interview with him alone."

Su Tong smiled prettyly and sat down again.

Su Yingying went out for a while and invited two young men, one man and one woman.

When Yang Fei saw someone, he smiled faintly: "Luo Hongcai, is there no one in Procter & Gamble? Why did you send you here?"

Luo Hongcai's face changed, he pushed his glasses and frowned inadvertently.

Yang Fei couldn't sit upright and pointed to the sofa: "Sit down!"

Luo Hong had just sat down and suddenly thought, why did he ask me to sit? I had to sit down, and I was not his younger brother!

Yang Fei asked: "You come to me. If you want to acquire the brand Messi, then you can leave now."
Chapter completed!