In the winter, the first heavy snow started in Beijincheng.

When Yang Fei came back, heavy snow hit the capital, and the whole city was covered with platinum armor.

The most beautiful moment in the Forbidden City is when it is covered with heavy snow. Walking in it makes you feel like you are traveling through a hundred years ago and returning to the Ming and Qing dynasties.

In a corner of the Forbidden City, there is a teahouse that is not open to the public.

It is said to be a teahouse, but it actually serves wine, food and drinks.

In one of the luxurious private rooms, there was a table of special guests.

They come from the Beautiful Group and are senior management staff of the Group.

Yang Fei set up the command center of the "Mibao Battle" in this teahouse. Today it is for both eating and discussing strategic policies.

Antique architecture, pleasant guzheng music.

Looking through the window, there is the snow-covered Forbidden City.

Yang Fei sat in the middle and said slowly: "In another week, it will be the moment when Meisi Shampoo will be launched on CCTV's bidding advertising. Everyone, we dare not take it lightly. P&G is eyeing it in the south, and Heliva is ready to go in the north! Our shampoo, by relying solely on the hype of the bidding, will not win this war."

The boss's face is so solemn!

This is the first time that someone who knows him has seen him like this.

No matter what happened in the past, even when the white laundry detergent was besieged, Yang Fei responded calmly and had never been so nervous.

Although nervous, Yang Fei was still calm and composed. His flying handsome eyebrows and starry eyes gave people a sense of courage and fearlessness when fighting!

Wei Xinyuan, Zhu Zhongnan, Xie Guiyan, Jiang Wanxia, ​​Su Tong and other group leaders were ranked first. Infected by the boss's emotions, they also sat upright and listened to Yang Fei's speech with concentration.

Zhu Zhongnan said: "Boss, Procter and Gamble have already started a war. They first instructed channel dealers to not sell our products, but now they have released a price war."

Price war is a common method of business war and a must-have killer move!

Especially when the forces of the two sides are very different, price war is the biggest killer.

When one side cannot withstand the pressure and can only retreat completely, the outcome will be decided.

Such price wars often do not take long, as long as one month or as many as half a year, and the winner can be decided.

Compared with Meili Daily Chemical Group and Procter & Gamble Group, which is more powerful, this is something you can see clearly at a glance, and there is no need to say more.

Procter & Gamble also knows its advantages, so they dare to fight a price war.

Su Tong said: "We have conducted many research activities in various places, and it has been basically confirmed that P&G has lowered its shampoo products online under the banner of the New Year's sale, and the discount for each bottle of shampoo is between two and five yuan."

Wei Xinyuan pondered: "It is obvious that they chose this time period to promote the promotion, which is for us. Because our shampoo is about to be listed as the King of Bids."

Xie Guiyan said: "I guess this big promotion is just a test method for them. If we follow up, they will have some tricks. We must think of measures to deal with it."

Yang Fei said calmly: "Everyone, I can foresee that in the shampoo field, the next battle between Meili Group and Procter & Gamble will undoubtedly be a fierce, vivid and exciting business war drama. The fierce offensive of the launch of Meisi Shampoo will surely usher in the challenge of Haisi. Should they respond calmly or counterattack fiercely? We have no way to know."

He paused slightly and said slowly: "If we want to become global daily chemical giants, Procter & Gamble and Unilever are our strongest opponents. I hope that they are not our unforgettable pain, but the motivation to inspire us to continue to forge ahead."

Everyone was excited when they heard it.

Yang Fei said: "For many years, P&G has been in an advantageous position in terms of brand influence and market share. Especially in the largest shampoo and dandruff market in the cake, P&G has been in an advantageous position. Not to mention us, even Unilever, there is no strong brand that can compete with P&G's HiPhoto."

Everyone nodded heavily.

Yes, even an international giant like Unilever cannot confront Procter & Gamble head-on!

So, why should Meili Group fight this battle with Procter & Gamble?

Yang Fei said: "This obvious asymmetry is also stimulating the rise of other products! Our Beauty Group, after preparing for the battle, finally launched a brand new Silk Shampoo brand. This brand carries the high hopes of our group to reshuffle the shampoo market!"

Everyone stood up.

Yang Fei said: "In the past two years, since I prepared the white laundry detergent, I have secretly organized more than 200 market research."

Everyone was surprised.

Because they didn't know that Yang Fei had already prepared.

Even Wei Xinyuan, who has known Yang Fei for so long, only knows his ambitions in the laundry detergent industry, and does not know that he has been planning the shampoo market since the beginning.

However, Yang Fei said that it was a secret investigation, and it would not be surprising that they did not know about it.

In this way, Yang Fei's glorious and great image of preparing for the future has become even taller.

Market research is often a necessary homework for major international brands before they go public. They often determine the brand's positioning through research results.

Yang Fei smiled slightly, relieved the tension, and said, "The investigation results made me discover a hidden secret! Guess?"

Everyone looked at each other, thinking how could they guess this?

Yang Fei did not keep it a secret and said directly: "The people who buy anti-dandruff shampoos the most frequently are not adults or middle-aged people. Of course, they are not old people. But young people!"

Everyone was stunned.

Zhu Zhongnan said: "Boss, I remember that Procter & Gamble also did market research activities. Their research results were that most of the users who need to remove dandruff are adults, and the dandruff usually affects their career and personal image, thus creating a purchase demand."

Yang Fei nodded and said, "Yes, but our investigation results are very different from them!"

Zhu Kuannan: "It is based on this survey result that Hippodrome has been positioned as an adult consumer market since its launch. Since Hippodrome entered the Chinese market in 1988, they have been busy promoting it, saying that dandruff will be gone and hair will be more outstanding, suggesting that consumers can be better and more successful. This positioning is obviously aimed at adults. So what is the market demand like?"

Yang Fei said: "I believe in our investigation results. Therefore, I decided that in this shampoo battle between Beauty Group and Procter & Gamble, we will not attack in full swing, just seize the anti-dandruff shampoo! Just attack one of them!"

A weak company wants to fight against the strong, and can only concentrate its superior forces and attack a certain stronghold.

Anti-dandruff shampoo is P&G’s largest position!

Yang Fei's choice to launch a general attack on this position also shows his strategy and ambition!
Chapter completed!