Yang Fei was really not very used to such a formal occasion. He smiled and walked to the middle, pressing his hands: "Please sit down and talk."

Xu Hui asked everyone to sit down and said to Yang Fei: "Originally, we should have come to the door to greet you together, but what I mean is that it is better not to make any statement about the acquisition now, so I was surprised."

Yang Fei understood his intention, nodded and said, "I'm here today to see it, and at the same time I will communicate and learn with all my colleagues. As for whether to acquire or not, it depends on fate."

Xu Hui said: "Please allow me to introduce the history of our factory first..."

Yang Fei listened patiently to him for a long time and also learned a rough idea of ​​the past and present of Meifang Shampoo Factory.

"So, you are mainly doing exports to Southeast Asian countries now?"

"Yes, some Southeast Asian countries have relatively backward light industry. Our shampoos are cheap, and there are very few markets in these countries."

Yang Fei has a rough understanding of the shampoo market.

Shampoo is also a daily chemical product.

But overall, the consumption of shampoo is not as good as washing powder.

my country is the world's largest shampoo industry market and the country with the highest production and sales of shampoo in the world.

Shampoo has low production costs and high sales prices, and there is a huge profit.

my country's consumer market is about 40 to 50 billion, and the prospects are still very considerable.

But unfortunately, my country's shampoo market has been occupied by foreign brands since its reform and opening up.

In my country, at the most, there were more than 2,000 shampoo manufacturers, and there were more than 3,000 shampoo brands on the domestic market.

But the truly well-known shampoo brand has long formed several major groups.

As far as Yang Fei knows, the main forces of the three major groups in later generations were all foreign companies:

Among them, the first group is represented by series of brands under P&G, Unilever, and Sibao Group, such as Piaorou, Panting, Sassoon, Runyan, Haifeisi, Liss, Xiaslin, Shulei and other brands.

Kao's Siphon, Henkel's Fa, Colgate's Palmolive and some domestic brands, such as the second group represented by Centennial Runfa.

Other third-category brand groups consisting of many emerging brands such as Haodi, Celebrities, Yiranmei, Lafang, Bailis, Liangzhuang and other three major brand groups.

The top ten shampoo brands in sales are almost all foreign brands, with only one overlord, and they were once on the list, but later due to cancer incidents, they stepped down from the altar in the cruel business war.

With the acceleration of the development of the domestic economy, the current consumption upgrade is not only reflected in people's food, clothing, housing and transportation, but also pay more attention to health and beauty.

Everyone has a love for beauty, and more and more people are beginning to pay attention to hair care.

Compared with developed countries, my country's per capita consumption of hair care products is relatively low, with an average consumption of less than 10 yuan, and there is still great development prospects.

As for the entire shampoo market in my country, there will be no changes in the overall market capacity and oligopoly phenomenon in the next 20 years.

International giants such as Procter & Gamble, Unilever, L'Oreal, Henkel, and Bylesdorf will still dominate most of the capacity of this market.

The market capacity is certain. If Yang Fei wants to launch a silk shampoo, he must seize food from the tiger's mouth and compete for the market from these international giants!

This has been clearly understood from the first day when Yang Fei decided to enter the cleaning and care industry.

How can we open up markets and sales?

What the advertisement plays is just a promotional role, and the real wrestling is under the screen.

When Yang Fei listened to the growth history of Perfect Fang brand, he was like seeing a movie about the development of the domestic daily chemical industry.

From hard start to start a business, to slow start, long-term development, and then to the end.

Many companies have completed this drama in just a few years.

And Meifang has to say that this is a miracle.

The reason why they created this miracle is actually very simple.

Like the white laundry detergent in the past, Meifang also takes the low-price route and the rural consumer market.

Xu Hui said: "The rural market is also huge. Moreover, rural people buy shampoos and do not recognize the brand. As long as it is a bottle of shampoo, it is enough to be cheap!"

Yang Fei nodded in agreement and said, "However, the main force of consumption in the future is young people. More and more young people pay more attention to their appearance and appearance, and their requirements for hair care will become higher and higher."

Xu Hui sighed: "Yes, we use the best raw materials to produce the best shampoo, but because the price is too low, it is considered a third-rate shampoo! On the contrary, those expensive brands have won the love of young people! Haha, do you think this is ironic? In fact, the shampoo is just different in packaging, and it is almost the same if you change the soup or the medicine!"

After hearing this, Yang Fei felt dissatisfied, but he was not good at refuting it in person, saying: "Producing qualified products is a production behavior, but how to sell products and make money is a commercial behavior. If others sell products well, there must be advantages, and we should learn more about their strengths."

Xu Hui said: "That's, that's it. Boss Yang is the best in business operations! We all admire your methods in business operations."

Yang Fei asked: "Do you have products produced by your factory here? Can I take a look?"

"Yes, some." Xu Hui ordered the secretary, "Take it over."

The secretary brought a box of wash and protect bottles, which were all kinds of products produced by Meifang Factory.

Yang Fei picked it up and looked at it one by one, from packaging to printing, then opened the lid and smelled it, then poured out the liquid and rubbed it on his hands.

Everyone stared at him blankly.

After Yang Fei finished reading it, he had only one thought: What a pity that Meifang has such a beautiful brand name!

Judging from the outer packaging alone, Meifang's positioning is a third-rate shampoo, with no craftsmanship design and aesthetics, let alone artistic design. To put it bluntly, it is just a plastic bottle containing some shampoo.

When consumers buy products, the first thing they see is the packaging. Who knows what is inside? Is it good or bad? No one knows, they can only see the outer packaging!

Just like two people on a blind date, one of them said how kind and inner beauty he is, but he looks like the flowers in Zhou Xingchi's movies, and it scares people away as soon as he meets him. Who has the patience to know whether your inner beauty is beautiful?
Chapter completed!