Chapter 585 Water Battle
One stone stirs up a thousand layers of waves.
The remarks that appeared in the newspapers on attacking pure water immediately triggered the rise of the vast number of pure water manufacturers to attack them.
They were just hiding behind their backs, not calling out names or being dissatisfied with their names, and engaged in a war of words. As the "water war" escalated, both sides gradually emerged and took various methods and means to attack each other.
At the beginning, the two sides were just fighting an ideology war.
You said purified water is not good, but I said mineral water is unhygienic.
Yang Fei conducted a pure water experiment in the chemistry laboratory of Qingda.
Pure water refers to water purified by filtration, heating, distillation, etc., which does not contain additives, but is ordinary source water.
Moreover, during processing and distillation, 60% of the source water cannot be used.
In other words, one kilogram of source water can only produce about 0.4 kilograms of pure water, while the other 0.6 kilograms cannot be used for drinking, and can only be used for other purposes. This method has caused extreme waste of source water.
After conducting a pH test, Yang Fei found that the pH value of pure water is acidic. If you drink too much of this water, will the pH value of a person's body fluid become acidic?
Also, according to scientific research, the minerals in water are ionic and are easily absorbed by the human body, and are absorbed faster than the minerals in food. After 20 minutes of entering the human body, the minerals in water can be distributed to various parts of the body.
Therefore, minerals in water are indispensable to human life and health, and minerals in food cannot be completely replaced by minerals in water.
Most of the minerals in pure water are lost.
The higher the purity of water, the greater the loss of components.
These experiments have proved from the side that highly pure water is indeed useless to the human body.
This experimental report from the Department of Chemistry of Qinghai University was reprinted by Youth Daily and was broadcast on CCTV's scientific program.
Authoritative experimental report from famous universities!
Of course, those who saw this report believed it.
For a time, pure water was heard and sales dropped sharply.
Correspondingly, white mineral water is popular and is loved and purchased by more consumers.
Yang Fei's counterattack was successful!
Many people accused him of not engaging in business ethics and making profits by hype.
In this regard, Yang Fei believes that no one in the world can say that if you do well in advertising, you can sell things, and the product itself is the only "trump card" that determines the market.
Yang Fei launched a new mineral water advertisement: "We do not produce water, we are just porters of nature. Every drop of white mineral water comes from the purest water source in the world."
At the same time, Yang Fei shot a new set of advertising videos for mineral water.
An old farmer carrying a straw raincoat and holding an old buffalo, and a granddaughter who smiled and had toothless teeth, held up the sweet mountain spring water and drank it. After drinking it, he showed a sweet and comfortable smile.
This is a group of advertisements with extremely rich rural imagery.
In rural areas, farmers do drink well water and mountain spring water, and they can drink it directly without any processing or boiling.
The old farmer in the advertisement is Tie Lianping, the village party secretary of Taohua Village, and of course the granddaughter is Jiang Xiaojia.
After this group of advertisements was broadcast, it received a great response. Many people came from the countryside or went to the countryside. They all felt that the real good water was mineral water from nature.
As long as the water source is good and has not been contaminated, there is no need for excessive processing and purification.
The hot selling of white natural mineral water was beyond Yang Fei's expectations. The water source in Mengshan and the water plant in Taohua Village were already in short supply.
Yang Fei went to all parts of the country to find better water sources, and established branches in water resources protection areas such as Changbai Mountain, Luofu Mountain, Qiandao Lake, and signed a 20-year water resource development contract with the local government.
For the local government, it is of course a good thing to be sought after by selling water to attract investment and drive local economic development.
Every time Yang Fei signs a water source, he will make a big splash so that the world can know that the water source of pure natural mineral water is very pure mountain springs and comes from water resources protected by the state.
This move has caused a strong response, and urban consumers are paying more and more attention to health. As cancers appear to be a frequent trend, citizens have also pursued higher quality of drinking water.
Many families with conditions no longer buy bottled water only when they go out. Even when they cook vegetables and water at home, they buy white mineral water to use it.
Yang Fei did not do it, but went to Danjiangkou, Wanlu Lake, Tianshan Manas, Emei Mountain, and Wuling Mountain to find high-quality water source bases.
At this point, Yang Fei has signed nine high-quality water source bases across the country, covering the southeast, west, north, and middle areas across the country.
The cost of mineral water is mainly in transportation.
The cost of a bottle of water is not much, but it takes more than two yuan to ship it from Tianshan to Shanghai.
The water battle has not ended here, but has only begun.
Yang Fei's victory further stimulated other water plants, and they launched a fierce counterattack.
A local TV station broadcast an interview in the news, saying that it was a family of people who drank a certain brand of mineral water and vomited from top to bottom, and green plants were found in the bottled water.
The TV screen did not code the bottle body. Although it was not taken at the brand of the bottle body, a discerning person could tell that the bottle was made of white and natural mineral water at a glance.
The news from local TV stations did not cause much reaction, after all, the audience was too small.
Soon, this news was published by several newspapers and sold nationwide. There was also a picture on the page of the news, which was a bottle of white natural mineral water.
A confrontation against natural mineral water has once again caused huge waves in the media.
Uncoined, news broke out in a certain place, saying that some people had a few small insects in the cap of a white natural mineral water bottle.
The consumer suddenly exploded. Forget it if there are plants, do you still have bugs?
What you cook is drinking water. Do you think you are cooking and selling vegetables, and there are vegetarian dishes and meat dishes?
At this time, it was May of the 1995, and summer was about to enter, which was the gold sales season for bottled water.
Yang Fei each put into production of nine large water plants in nine major water sources in the country, and encountered such a big consumer complaint!
To this end, Yang Fei did not sleep all night and personally supervised the battle. He asked the water resources areas where the accident occurred to conduct a thorough investigation, remove all bottled water on sale, and asked them to send the relevant batched bottled water to the National Quality Inspection Center for inspection.
At three o'clock in the middle of the night, there was a phone call in to find Yang Fei.
Everyone thought that the boss must have already slept at this late one, but the matter was really important and he didn't dare not report it, so he tried to call it.
Unexpectedly, it was passed in as soon as I called, and someone answered it in as soon as I called it.
Moreover, the person who answered the phone was Yang Fei himself.
The manager below looked shaking, thinking that the boss hasn't been asleep so late!
"What's the matter?" Yang Fei asked in a deep voice.
Chapter completed!