"Here, turn your eyes toward this side, don't move your head." The photographer poked his head out and said to Jiang Xiaojia. "It would be better if the expression is more natural. A sweeter smile, expose your teeth, raise your hands high, yes, that's it!"

The white laundry detergent that does not hurt your hands is a new advertising blockbuster starring Jiang Xiaojia, the screenwriter is Yang Fei, and the director is guest starring the famous director Ang Lee. The photographer is the main photographer who filmed the movie "Difficult Boat". He is well-known in the circle and in the industry.

The plot edited by Yang Fei is very simple, and there is only one line.

Because CCTV's bidding advertisements are only a few seconds.

In a few seconds, it almost flashed by, leaving the audience with the impression that it has the most impact and impact effect?

The function of advertising is to advertise in a wide range. If the person you see it, you must remember the greatest effect of brand and promotion at a glance, then this advertisement will be successful.

The biggest effect of white laundry detergent is that it does not hurt your hands, and it will definitely be gentle to your clothes.

In the entire advertisement, what Yang Fei wants to highlight is the brand of "whiteness" and the theme of "no harm to the hands", which is also attractive and unforgettable.

Yang Fei initially wanted to invite Yang Yuying to shoot this advertisement, but the new shampoo and shower gel will be launched soon. Yang Yuying's long flowing hair and white and reddish snow skin are more suitable for shooting new products.

Given that the movie "Difficult Boat" will be released during the Spring Festival, although I don't know how the box office will be, Akina Nakamori is obviously the best candidate for the heroine of the advertisement.

But Yang Fei feels that a movie star should not overexpose it to the public and maintain an appropriate sense of mystery, so that when your new movie comes out, the audience will be more interested in you and your works.

After thinking about it, Yang Fei decided to use the child star Jiang Xiaojia.

Jiang Xiaojia's first two commercials were filmed very well, with a innocent and pure smile, which won the unanimous likes of the audience.

With such a foundation, it would be natural for her to shoot new advertisements.

In order not to delay Jiang Xiaojia's study, Yang Fei chose to take her to Beijin on the weekend, and took her to the weekend.

The whole class is ready and just waiting for the heroine to arrive.

Jiang Xiaojia didn't know Ang Lee, and just thought he was an advertisement film, so he was not nervous at all. His performance in front of the camera was real, natural, decent and generous.

She was changing teeth and missing two teeth. This image was not suitable for camera play, but Yang Fei insisted on using her and insisted on smiling, revealing her teeth. Because he felt that this kind of girl with missing teeth could allow the audience to see and remember it as soon as possible!

An image must have a distinctive sign.

Advertising actresses are all very beautiful and have good figures. Everyone has the same standards, and the audience is prone to aesthetic fatigue.

Especially for "face-blind" audiences like Dong Ge, after seeing too many beauties, they no longer have to be attached to them. Seeing mountains are not mountains, water is not water, and not knowing that they are beautiful women.

Ang Lee felt that Yang Fei's idea was too bold. If he hadn't had the collaboration on "The Hard to Break the Ship", he already knew that some of Yang Fei's ideas would often flash out unexpectedly. He would definitely exercise the director's rights and reject Yang Fei's crazy actions.

Jiang Xiaojia's movement was very simple, just stretch out her hands full of foam and show a sweet smile.

The advertising line is also simple, with only one sentence: "White laundry detergent, it really doesn't hurt your hands. Mom, don't worry, let me wash my clothes!"

Normally, families with washing machines will only wash close-fitting clothes such as lingerie and underwear by hand.

The initial design was to let Jiang Xiaojia wash his little one. Later, he felt that his eyes were too dirty, so he changed it to a slut, but the slut shot was still not beautiful enough.

Yang Fei suggested that he would not give any shots of the clothes, but only shoot the foam on his hands, and there was no need to be too much foam, because the main display is that it does not hurt his hands, and he should shoot the tender whiteness of his hands. At the same time, this is also a low-foam washing powder, which just shows this feature.

In this way, the protagonist will be given more shots and more concentrated, and the impact of the picture will be stronger.

Ang Lee had his own ideas, but Yang Fei was the boss, so of course he had to respect his wishes, so he decided to take a picture according to Yang Fei's idea. If the effect was not good, he would take a picture according to his own ideas.

At this moment, Ang Lee was holding his chin with his hands and looking at Jiang Xiaojia in front of him with a picky and stern look.

"Card!" The photographer made a ok gesture and smiled at Ang Lee, "Director Li, come and take your palms."

Ang Lee came to the monitor, watched the playback once, and said in surprise: "Good, the effect is surprisingly good!"

Yang Fei came over and looked at it, and he also felt his eyes lit up. Jiang Xiaojia's sense of camera was amazing every time.

"Director Li, see, where else does it need to be modified?" Yang Fei smiled, "I will try to finish the filming today and she will go to school tomorrow."

Ang Lee nodded slowly: "Okay, it's OK to make it in the post-production. In addition, I think her voice is very nice, with a sweet taste inside, and a crispness of a little girl. It's very good, so use the original sound, and you don't need to find a dubbing."

Yang Fei waved his hand, asked Jiang Xiaojia to come over, touched her head, and smiled and said, "It's rare, Xiaojia, you actually got praise from Director Li."

Jiang Xiaojia blinked her big eyes and looked at Ang Lee curiously: "Who is he? Should I be very happy to receive his praise?"

Yang Fei was stunned, laughed loudly, and said to Ang Lee, "There are some people who don't know you, are you particularly depressed?"

Lee Andy Lau: "I like to work with actors I don't know. People who know me will feel more or less nervous in front of me. Some people have to take halfway through the filming before this tension will disappear."

Yang Fei said: "Then hurry up and have two more?"

Lee Andy Lau: "Okay. All departments are in place and start!"

After shooting the advertisement, Yang Fei took Jiang Xiaojia out and said with a smile: "Please eat something delicious!"

Jiang Xiaojia said: "Roasted duck?"

Yang Fei said: "Put the roast duck aside first, I have something better to treat you. You will definitely like it."

Jiang Xiaojia instantly became very interested: "What is it?"

"Keep the mystery." Yang Fei kept it a secret.

"Brother Yang Fei, if you have commercials in the future, can you let me shoot two more?" Jiang Xiaojia suddenly said.

"Oh? Why? I'm afraid of delaying your studies." Yang Fei asked curiously, "Do you want to be an advertising star? But you are still young and can't lose your big fortune. Now you are studying is the most important thing. There will be advertisements for you in the future."

"No, I just want to make more money."

"Ah?" Yang Fei was happy, "Others say I am a money-loving fan, but I didn't expect that if you are so young, you will become a little money-loving fan! It's really like me!"

"I don't want my parents to argue over money anymore."

Yang Fei was about to laugh at her when he suddenly realized that there were crystal tears flashing in Jiang Xiaojia's eyes.
Chapter completed!