It is obviously not a wise move to buy a bid for more than 30 million yuan.

CCTV itself knows this, so the annual bid is actually very watery.

The amount invested is just a public figure. The specific amount to pay to CCTV depends on the private talks between the two parties.

As far as Yang Fei knows, in the bidding battle two years later, Qinchi Winery won the bid for 320 million yuan, more than 100 million yuan higher than the second place.

In the same year, relevant state departments issued a notice to limit the growth of liquor production and limit the advertising intensity of liquor companies in important media. According to relevant regulations, even if CCTV gives all liquor advertisements to Qin Chi, it is less than 200 million.

With this limitation, whether it is 300 million or 500 million, it is actually just a double act that Qin Chi and CCTV sang, just to listen to a cheer. CCTV wants to build momentum, and Qin Chi wants to take advantage of the situation. Both are tacit.

In fact, the 320 million bidding hype is more meaningful than the ad itself.

Yang Fei and Tan Xisong talked about three things.

First, installment payment.

More than 30 million yuan is impossible to pay all at once. If installments are made, the pressure on Yang Fei will be much more relaxed.

The second is not to lower the price, but increase the amount.

What Biaowang bought is a concept, not just the advertisements in the few seconds after the news broadcast. CCTV must provide as much support as possible for other advertising and publicity. He proposed that CCTV should provide free advertising positions with a total price of no less than 10 million to Biaowang in other periods.

The third is to create momentum. CCTV needs to create momentum, and whiteness also needs to create momentum, so we must constantly come up with the topic of "Biaowang" for hype.

As long as the topic is always there, the popularity will not decrease. Coupled with the full-scale advertising bombardment that lasts for a year, the white brand will not disappear in the eyes of the public and sales will continue to grow.

Tan Xisong readily agreed to these three suggestions.

"Mr. Yang, your offer is only more than 70,000 yuan more than the Kongfu family wine. Did you know their trump card before bidding?" Tan Xisong was thinking about the doubts in everyone's hearts.

Yang Fei smiled and said, "Do you think this is possible? How do I know in advance? Who will fill in the money? Who will have the most amount? Don't say I don't know, you don't know, everyone here doesn't know. This bid amount was completely an inspiration at that time. My mother's birthday was March 8th, so she had 308, and I had a Liuliu shopping mall under my name, so she had 666, so the bid price was that simple."

Tan Xisong said in surprise: "This is really a coincidence! Lingtang's birthday is also very clever."

Yang Fei smiled and said, "I always thought that my mother was my lucky star."

Tan Xisong said: "Okay, no matter what, I want to congratulate you. I wish the entire Jiebai brand products will be sold well in 1995, and will be prosperous and have annual sales of over 10 billion yuan!"

Yang Fei laughed: "The annual sales exceeded 10 billion, I like this sentence!"

Tan Xisong asked: "Do you need to change the white advertisement? Or use old advertisements?"

Yang Fei said: "Switch, change all new! New Year and new atmosphere!"

Tan Xisong said: "Then you have to hurry up and make it, and you can also leave it to us for help."

Yang Fei already had a case of the new advertisement, so of course he had to shoot it himself.

After the negotiations, I left the Media Business Center and just left the door, I was surrounded by a group of people waiting outside.

"Comrade Yang Fei!" Outside the crowd, a man jumped and kept waving.

Yang Fei looked at him and smiled and said, "Leader Tang! Why are you here?"

Tang Wenjie smiled and squeezed in and said, "I've come a long time ago and have been waiting outside. I have no invitation card and can't get in. I heard that the Beautiful Daily Chemical Factory has won the bidding king!"

On such a cold day, he stood outside for a few hours!

I don’t know if it was the cold wind or it was too excited. Tang Wenjie’s face turned red and his smile became stiff. It might be because he was smiling too hard, and his facial muscles were pulled back for too long, and he couldn’t get in position like a spring that lost its elasticity.

Tang Wenjie held Yang Fei's hand and said with emotion: "That's great! Our Yilin County finally made a big happy event this year! This is a big news that has caused a sensation across the country! Comrade Yang Fei, thank you so much!"

Yang Fei felt his sincerity and enthusiasm, and couldn't help but be infected. He smiled and said, "I guess many people will go to Taohua Village to inspect recently. It just so happens that the hot spring hotel is about to open, so I can promote it well."

Tang Wenjie said: "This is called killing multiple goals in one go. One publicity will benefit from multiple parties."

"Mr. Yang, I am a reporter from the Southern Provincial Daily. Can I ask a question? "A female reporter dressed in a casual and casual manner.

Yang Fei smiled and said, "Of course."

At such a critical moment, he didn't want to be low-key, and he wouldn't deliberately hide behind the scenes. He would show up when it was time to show up.

The more consumers know and accept the founder of a brand, the better they will shape the credibility of the brand.

Many well-known entrepreneurs will ask writers to write autobiography for themselves and biographies for their group in order to better promote themselves and their brand.

Yang Fei asked the reporter: "There are very few media coming from Southern Province, how did you know?"

"We were not interviewing this news at first, but we happened to be in Beijing. We just received the information and rushed over." The reporter replied.

Yang Fei said oh.

The reporter smiled and said, "The leader attaches great importance to this matter and specifically instructs us to promote the beautiful daily chemical factory well and summarize your successful experience. He also said that your winning bid is not only your happy event, but also a big happy event in the southern province. This shows that our province has a nationally renowned large enterprise!"

Yang Fei thought to himself that the leaders of the province were holding a meeting in Beijing and heard the news.

The winning bidder will naturally attract more people's attention.

Only by paying attention to leaders can we better integrate resources. Yang Fei certainly hopes that more leaders will pay attention to the beautiful daily chemical factory.

Su Tong came over with the phone and said, "The leader of the Southern Province called."

Yang Fei took it and fed it respectfully: "Hello, I am Yang Fei."

The leader took his time to take his spare time and wanted to personally invite Yang Fei to have a meal of roast duck from Beijin to congratulate Yang Fei on winning the King of CCTV.

Yang Fei of course agreed and said that the beautiful daily chemical factory should be the host, and the leaders should be invited to have fun.

The leader smiled and said, "Don't be polite, we are already in the roast duck restaurant, come here quickly!"

Yang Fei hurriedly said that he didn't dare to take it, so how dare he let the leader wait?

The leader said happily: "Comrade Yang Fei, don't be humble. If a big entrepreneur like you has a few more, that's good. If there are thirty-six5, we are willing to take turns to treat you to a big meal every day!"

Yang Fei did not dare to neglect, so he put down the phone, called Tang Wenjie and others to go to the banquet together.

The most likely thing that rich people have is arrogance.

Pride, tyrannical, arrogant, arrogant, and boastful, these are all manifestations of pride.

With a few money, many people look down on their leaders and don’t take their leaders seriously. The faster such people can get up, the faster they will collapse!

Yang Fei will never be a proud person. The more proud he is, the more he should learn the way of humility.
Chapter completed!