Chapter 472 Media's Heroes Association
Yang Fei got out of the car and said with a smile: "Director Tan, I dare not take it!"
Ms. Tan said: "Boss Yang, I have something to talk to you and have been waiting for you to come!"
Yang Fei looked at the time: "This is about to start. Let's talk in there?"
Ms. Tan said: "Just in your car."
Yang Fei took Wei Xinyuan, Su Tong, Jiang Wanxia and others out of the car, and Yang Fei got on the car again.
Ms. Tan sat in and closed the car door. The excellent sound insulation effect separated the inside and the outside into two independent worlds.
"What's the important thing about Director Tan?"
"Long story short. There are two opinions in Taiwan now, namely, when bidding, use secret or explicit bids. What do you think?"
"What kind do you want to use?"
"I think it's better to use a secret bid for the first time. Because we can't figure out other people's trump cards. An advertisement was originally worth 5 million and started with 4 million. What if no one raises the price? Then we still have to lose money?"
"Then it's a secret sign."
"It's that simple?"
“Isn’t it the best to follow your own heart?”
"Well, if you want to compete, how much will you invest?"
"If I want to compete, the price is my trump card and my trade secret. Even if it is you, I will not tell you."
"Okay! You're really tight-lipped. Use a dark mark for the first time! Maybe someone will surprise me! With this as a benchmark in the future, there will be a reference..."
"I think someone will definitely surprise you. Can I ask, what is the bottom line in your heart?"
"I can't say it well. Since it's called Biaowang, the price should also become the king of advertising."
"For example, a company offered a very high price and won the bidding king. As a result, his brand and products have been losing a lot during the advertising time next year? So what is the meaning and value of this bidding king? Do you really think that an advertisement can make a product sell out?"
"How is this possible? It's also possible." Ms. Tan couldn't help but fall into deep thought.
The questions raised by Yang Fei are the real problems.
If the bidding king created by CCTV cannot create a sales myth, who will still compete for this bid in the future?
Yang Fei said: "There is only one solution, that is, to do all your efforts in Taiwan to make this brand name famous. In addition to this advertisement, you also have to hype and support it from other resources. Only when the first brand name becomes popular and sells a lot will people bid wildly in the future! Entrepreneurs recognize your CCTV's ability to create stars, so they will naturally be willing to pay."
"It makes sense!" Ms. Tan said, "then it's decided! You really don't want to compete for the bidding king?"
"This is a secret."
"Okay! We're ready to go in."
"Director Tan, in full view of everyone, you openly get into my car and conspire with me, so you are not afraid of people outside saying that we are manipulating the shady situation?"
"I'm going to be a secret tag today. If you have the ability, fill in the number higher, and you will naturally be able to kill all the dark side in seconds!"
Yang Fei smiled and thought to himself that this was indeed a strange woman.
In fact, Ms. Tan still has an implication that she has not expressed.
She didn't say it, Yang Fei could understand, but he didn't have to ask.
Ms. Tan is still a little worried that everyone’s bid is too low, so she hopes that someone can offer a high price, even if the price is negotiated afterwards, at least she must ensure that she looks good in terms of face.
This is the key to Ms. Tan’s chat with Yang Fei.
Yang Fei saw through it, but did not say it out.
Ms. Tan couldn't tell it even more, she could only play the puzzle, but Yang Fei just refused to accept it.
The bosses who participated in the bidding entered the Media Center one after another.
The tendering meeting officially begins.
This bidding meeting became a battle for two powerful people.
First, liquor companies.
First, health products companies.
Liquor is profitable, while health products are profitable.
The bidding will adopt a combination of open and secret bids.
Some advertisements are suitable for use of open labels, while others are more suitable for use of dark labels.
The Mark King indeed uses dark marks.
Everyone has only one chance to fill in the bid.
This infinitely amplifies everyone's guess about this target.
If you want to get this mark, you have to let go of it and write it!
Without knowing the price of others, some people may write a sky-high price when they are hot.
Tan Xisong is a journalist and is a person who knows the nature of the people very well.
She changed the bidding meeting three times in a row. At first, it was set on the 2nd, then it was set on the 8th, and finally it was set on November 18th. The reason is very simple, that is, it is to invite more companies to bid.
She regards the king as the supreme glory, spreads heroic posts, and invites all ambitious entrepreneurs in the world to come and have a try.
China in the mid-1990s had just experienced a storm-like baptism of the market economy. Countless entrepreneurs rose and the heroes rose together. Everyone urgently needed an opportunity to retreat to prove themselves, and to advance to unify the industry!
Everyone wants to compete for the position of the leader of the industry.
As long as someone with such ambition enters the gate of the center of Media Business Hotel, he falls into the carefully designed bureau of Ms. Tan.
The first bright flag was unexpected and there was not much competition for many people.
The transparent price makes people feel intuitive. If it is too high and used to being smart, the bosses pat their heads and think, it is not worth it and will not follow them again.
Ms. Tan was full of expectations for the upcoming battle for the king. Throughout the conference, she kept exaggerating the advantages of the king and described it as the pearl of the advertising industry.
It seems that as long as you get this bet, your company will become the leader of the industry and become the best-selling product of the year!
The company's bosses were excited to hear it.
They are invited to come here, and they are successful people, with huge amounts of funds and are very excited about the development of the company, so they want to make themselves better through CCTV advertising!
The battle for the king began.
Yang Fei calmly wrote a number and asked Su Tong to hand it over.
Su Tong took a look and was slightly surprised, but said nothing.
In such a major event, Yang Fei is absolutely authoritative. Anyone can only execute it, and all doubts are irrational.
The bidding work was completed quickly.
The sign starts.
Yang Fei calmly went to the bathroom.
Tan Xisong was nervously waiting for the announcement of the results. When he saw Yang Fei coming into the bathroom, he walked over and asked him again: "Mr. Yang, have you voted for the bid? How many?"
Yang Fei smiled and said, "You will know later."
Tan Xisong said: "I have already sang the bid. You told me that there is nothing! There are people who fill in the bill, and some people only offer more than 10 million yuan. They don't think about this possibility?"
At this time, the host's loud voice sounded: "Donghai Province Kongfu Banquet, 30.79 million!"
"Wow!" Tan Xisong breathed a sigh of relief, "There is finally a record high price!"
Yang Fei said: "Director Tan, you are very bad at thinking. I wish our entrepreneurs would pay more money to buy your advertisements."
Tan Xisong's nervous heart had already been relieved, and his face became relaxed: "It's a market economy now. Mr. Yang, is the bid you have invested in higher or lower than the Kongfu banquet wine?"
Yang Fei smiled and said, "Guess!"
Chapter completed!