After Yang Fei's exaggeration, Wei Xinyuan and others couldn't help but feel the crisis.

He Hongzhe said: "Boss, you just said that Procter & Gamble is our biggest competitor. Did you say that our goal is to defeat Procter & Gamble?"

Yang Fei smiled slightly: "It's not about defeating, but about catching up. Whether it's a fool or not, goals and dreams must still be achieved. What if it is achieved? We often say that catching up with the UK, the United States has set a long-term goal? Who dares to say that our country will not achieve this goal in decades?"

When everyone saw the boss smiled, they all relaxed a little and showed a smile.

Yang Fei said: "However, this is a long-term goal. Our top priority is to survive in the cracks. This is the best era and the most challenging era. It is best because there are infinite possibilities, and the challenge is because the competitors are too strong."

"Unilever has mysteries. This brand entered the Chinese market last year and developed rapidly. It is our strongest competitive brand in the high-end market. Procter & Gamble has Tide, and this brand has entered our country this year. Our goal is not to defeat anyone, but to make our whiteness and become an international brand like Tide and Mysteries. It can enter dozens of countries around the world to sell and make money."

"The goal has been proposed and the situation has been analyzed for everyone. Now, please talk about the response measures. You can put forward any good suggestions."

After Yang Fei finished speaking, he sat down, spread out the notebook on the desktop, and looked at everyone: "Who said first?"

Wei Xinyuan said: "Let me say a few words first. The boss just proposed that our goal is to develop and strengthen ourselves, not to defeat our opponents. I think this is a good idea. Isn't the ultimate goal of business competition just to develop ourselves? Defeating our opponents is by the way."

Everyone smiled.

Wei Xinyuan said: "The biggest advantage of large companies like Unilever and Procter & Gamble is technology. They completely crush us in R&D. If we want to survive, the best way is to come up with better and newer products. Whoever can win the love of consumers will be able to occupy the market."

He Hongzhe said: "I agree with Mr. Wei's opinion. The main task of our manufacturers is to produce products and produce better quality, environmentally friendly and better-use products. The success of the previous Vitality Factory was the first to launch super-concentrated washing powder. Our current success is due to the launch of natural soap powder. This is a brand new category, and we have taken the lead. It is difficult for later generations to imitate it, but it is difficult for them to surpass us."

Yang Fei agreed and said, "So, what do you think about this? What kind of products should we develop and produce next?"

Wei Xinyuan said: "The washing powder is nothing more than a few effects, one is whitening, the second is stain removal, and the third is sterilization. We can launch an all-round washing powder with these three powerful effects."

Yang Fei nodded: "This is a good idea."

He Hongzhe said: "The efficacy requirements for laundry detergent for urban and rural people are different. Urban people's clothing is relatively clean. They require sterilization and no damage to the clothes, and they must also last for a long time. Rural people have much higher requirements for stain removal and stain removal. We should launch two different laundry detergents for different users."

The others also put forward a lot of opinions, and Yang Fei recorded them one by one.

Finally, Yang Fei made a summary and said: "From a technical analysis, a good washing powder should have the following effects. First, it can dissolve quickly, and it can dissolve quickly in cold water, fully releasing the cleanliness."

"The second is super strong stain removal. It only takes a moment to soak it can effectively remove general stains. It does not require any effort to scrub it, and can also remove daily stubborn stains such as dirt on the collar sleeves."

"The third is that it is bright and white, and even the white clothes that are most likely to turn yellow and old can remain transparent and white after washing many times."

"Fourth, it is bright and new, making the colorful clothes always bright and bright."

"Fifth, it is easy to rinse, and uses an easy-to-rinse formula to help customers save water, electricity and time. The rinse is more thorough and the clothes are cleaner."

"Sixth, it does not hurt your hands. Extra-strong cleansing power does not require any effort to scrub. Even if you wash your hands, your hands will not easily feel irritated after washing."

"Seventh, the lasting fragrance is long-lasting. Not only does it feel the refreshing fragrance when washing clothes, but it still has a pleasant fragrance after drying them, and you can smell it clean."

"If a washing powder can reach one of these seven, it will already have the ability to compete in the market. Our research and development direction should also be carried out in these seven directions."

"I suggest that we will produce laundry detergent in the next step that does not hurt our hands! The price should not be too high. We are targeting people who are hand-washing, such as those in rural areas where there are no washing machines, and people in cities use them to wash infant and toddler clothes and underwear. This is a huge market!"

Wei Xinyuan said: "I agree."

No one has any objection.

Yang Fei said: "Mr. He, please tell me, is it technically easy to achieve? It requires easy hand washing, gentle hand protection, easy machine washing, water and labor saving, and these four requirements must be met."

He Hongzhe said: "If machine washing is convenient and water-saving, it is necessary to have low foaming, because low foaming technology is more suitable for machine washing, and the foam can quickly dissipate during rinsing. Then the addition of foaming agent should be stopped in an appropriate amount."

Yang Fei said: "Why don't you hurt your hands?"

He Hongzhe said: "Land detergent is basically alkaline formula, which is more or less harmful to the skin. If we grab a handful of washing powder and put it in our hands, it will cause a burning feeling. The worse the washing powder, the stronger the burning feeling. The reason why washing detergent can wash clothes clean is because it is added with strong alkali substances and bleach. If it does not hurt your hands, it will not hurt your clothes. At this point, our natural soap powder is actually very good, but the price is relatively high."

Yang Fei said: "Is there a more economical way?"

He Hongzhe said: "In the laundry detergent formula, it is the surfactant that can produce side effects such as thickening the hands. The surfactant has a huge role in laundry detergent. It can make the laundry detergent have functions such as soluble, emulsified, soaked, cleansed, sterilized, softened, bubbled, and prevent static electricity from clothes. In addition, chemical substances such as phosphorus, aluminum, and alkali can both harm the hands and damage the environment. If we want to produce better laundry detergent, we must not add these harmful substances and replace them with higher-priced ingredients. The products produced in this way must be priced higher than general powder."

Yang Fei said: "Mr. He, you can develop a new formula as soon as possible and hand over the relevant test report to me. Just open your mouth if you need it."
Chapter completed!