The whole audience was silent.

Yang Fei said as if nothing had happened: "I will talk about a great thing first. I believe everyone has heard of it. This time I went to the island country and negotiated a big business. Meili Daily Chemical and the island country's Sakura Co., Ltd. have reached in-depth cooperation. Our products are produced and sold in the island country, and have achieved remarkable results."

The audience burst into applause.

Ma Zhixia appeared at the door and happened to see this scene. He smiled and said, "Boss, I'm late, sorry."

Although he was embarrassed, his expression was extremely calm and he could not see any apology.

Yang Fei pointed to the seat and signaled him to take the seat.

"But, don't be blinded by this temporary victory. The fact that we can succeed in the island country does not mean that we can succeed in other countries in the world. This is a vast market, and we have only taken the first step now." Yang Fei continued, "What makes me feel relieved is that in the past two months, our total sales of white laundry detergent and white natural soap powder have continued to be ahead of other domestic peers."

The audience burst into applause.

Yang Fei pressed his hand and said to Wei Xinyuan: "Mr. Wei, I believe you still remember what I said when I went to Shashi Vitality Factory to look for you last year?"

Wei Xinyuan nodded and said, "I remember, boss, you told me that you will be the first in the country within half a year."

Yang Fei smiled and said, "I will never go back on my word when I said it! I think you must have thought I was fooling you at that time, but because I offered you a high salary, you resigned to help me, right?"

Wei Xinyuan's rare old face turned slightly red and said, "This is the truth. I was indeed not optimistic about the beautiful daily chemical factory at that time. Because the boss is too young, I don't believe everything I say to you. It's not wrong to say that if I really like money, it's not wrong. However, I still have to say that besides looking at money, I was indeed moved by my boss's bold words. How many times can I do in my life? At my age, if I don't come out to take a look, I will have no chance in the future. Facts have proved that I've made the right move this time!"

"Okay!" Everyone applauded together.

Yang Fei said aloud: "In half a year, we have made the production and sales of white laundry detergent the number one in the country. However, don't be too complacent. We must be firmly in the first place and cannot catch up! The vitality factory in the past was also the number one in the country, but what about the result now?"

Everyone's boiling blood instantly cooled down, and their irritable mentality became more restless. After carefully recalling Yang Fei's words, they all understood one truth, that is, it is difficult to start a business and stay a business even more difficult.

Yang Fei said: "The real fierce battle in the daily chemical industry has not yet arrived. Our real enemy is still in the incubation period. Their general attack before dawn may be launched by the end of this year, or next year, who knows? What we need to do is to improve our strength and ensure that we will fight a bloody path and become the real winners in the next battle."

Zhao Haibo couldn't help asking: "Boss, look at the country, who else can we compete with each other?"

Yang Fei said: "You only see the vibrant factory that has sunset, but you have forgotten that there are brands such as Qiqiang, White Cat, Panda, Langqi in the market, right? But, in addition to these brands, you may have overlooked that there are two daily chemical giants in the world, and they are the real aircraft carrier-level existences!"

Zhao Haibo's eyes lit up and he said, "Boss, you are talking about Procter & Gamble and Unilever!"

Yang Fei said: "Yes, these two large companies in the international daily chemical field!"

Zhao Haibo said: "Unilever's Mysterious Washing Detergent has officially entered our country since last year, but I don't think they are afraid of their sales results!"

He is the vice president of sales and naturally knows the trends of similar products on the market.

Yang Fei said in a deep voice: "Mami is the first international laundry detergent brand to enter the Chinese market, and has not yet clearly understood the national conditions of our country. They are still in the exploration stage. However, we cannot underestimate their strength. They have a global R&D center and strong technological strength. In terms of removing stubborn stains, Miami has always been at the forefront of the world and has also been recognized by consumers. This is one of our strong rivals."

Zhao Haibo said: "What about Procter & Gamble? They are making washing and care products. Although they also have laundry detergent brands, they do not intend to enter the Chinese market!"

Yang Fei said: "Pre-Game is even more terrifying than Unilever! If Unilever is a lion, then P&G is an ancient giant beast! It is still waiting and waiting for an opportunity to move, but once it decides to enter the Chinese market, it will declare the beginning of the era of full-scale war in daily chemical products!"

Everyone looked furious and suddenly felt a heavy crisis.

Yang Fei glanced at the audience and said, "In addition to these two international giants, we also have to deal with emerging domestic brands. There are talented people in the country, and a generation of new people will replace old people. This is a natural law. Just like the sudden rise of white brands, which has seized half of the country, maybe next year and the year after, another laundry detergent company will emerge and compete with us for market share."

Zhao Haibo said: "As a New Year, I accompanied my boss to Huacheng. I met many business owners in the same industry there. One of them was a company called Libai. Although I am still making trouble in Guandong Province, I think this company should not be underestimated. Their boss Chen Kaixuan has an enterprising heart and ambition to open up the national market. They have spared no effort in product management and brand building. This is a potential competitive company for us!"

Yang Fei nodded slowly, thinking that Zhao Haibo's analysis of the market was quite pertinent.

At the beginning of the meeting, Yang Fei raised and downed, first talking about his achievements, then facing difficulties, positioning his own factory in a large environment, analyzing the situation, weighing the pros and cons, and allowing everyone to have a rough and clear understanding of the situation in the daily chemical industry.

Don’t underestimate yourself, and don’t be blindly confident!

Such an start will help everyone understand Yang Fei’s next speech.

Yang Fei glanced at the audience and his eyes fixed on Ma Zhixia, Vice President of R&D, and said: "In the next few years, can our beautiful daily chemical factory stand out and survive the cruel competition, and we have to rely on the efforts of the R&D part! Mr. Ma, what ideas and suggestions do you have?"

Unlike Wei Xinyuan and others who wore navy blue suits, Ma Zhixia wore a plaid striped suit, which looked younger and more energetic.

Ma Zhixia said: "The R&D department has been working hard. This year's key task is to improve the detergent removal ability of laundry detergent. Another point is that I think what is concentrated is the essence. Therefore, the market for super-concentrated laundry detergent still has great potential to tap. I think the company's R&D focus can be tilted towards super-concentrated laundry detergent. Think about the previous vitality factory, just a super-concentrated laundry detergent, it once occupied 80% of the national market! What about our company? The current super-concentrated laundry detergent basically does not have much share. From this, it can be seen that there is still a lot of potential in this field!"
Chapter completed!