On the seventh day of the first lunar month in 2006, Yang Fei returned to China.

On the eighth day of the lunar month, it was a good day for the two companies to open. As usual, Yang Fei wanted to make profits for his employees.

Of course, Li Juan came back with her.

Mr. Li has been away from the company for several months, but strangely, her influence and power have never disappeared, and there has never been any mistakes in the company's personnel work.

Some people are born with good management materials, not to mention behind Li Juan, there is also the awesome character Li Yi who is teaching her.

The more he contacted Li Yi, the more Yang Fei felt the gap between him and him.

Li Yi is like an endless treasure that is endless to learn and can’t be taken away.

Yang Fei arranged many things before the New Year, but because of the New Year, these things were temporarily put on hold.

After returning to China, Yang Fei began to restart these plans.

He and Li Juan were discussing things in the office, and Zhu Zhongnan knocked on the door and walked in.

"Boss!" Zhu Zhongnan said, "There are no resting these Spring Festival days. I know you are on vacation on the island, so I didn't dare to disturb you."

Yang Fei said: "Foreign brands have always been our Spring Festival. Whenever we spend the New Year and the Festival, they will suddenly attack. I have long been used to this. What big moves do they have today?"

Zhu Zhongnan said: "Foreign cosmetic brands have staged one big promotion after another as they have agreed."

“What big promotions are there?”

"Discounts, buys and offers, and various types of promotions."

Yang Fei said: "The cosmetics sales during the Spring Festival are not popular in China, and it can be considered an off-season. What should be bought was already before the New Year. Most people have returned home and cannot buy these foreign brands even if they want to buy them. They are really a joke when they are doing promotions at this time!"

Li Juan burst into laughter beside her.

Zhu Zhongnan said: "It is precisely because of this that I did not alarm my boss. I took the initiative and made a lot of advertisements on Spring Festival TV series programs in various provinces and cities."

Yang Fei nodded and expressed his approval.

Entertainment these days is not as rich as future generations, and neither computers nor mobile phones have become the mainstream way of criticism. During the Spring Festival, local TV stations will continuously broadcast TV series, and play them continuously every day, attracting a large number of viewers.

What Yang Fei remembers most is that every Spring Festival, the TV station will play "Xinbai". The familiar melody is unforgettable. The love story between Xu Xian and Bai Snake touched countless Chinese people.

That beautiful snake spirit became the goddess in men's mind.

And the man who slept with a snake became the object of envy.

This drama is as prosperous as the four great classics.

The way Zhu Zhongnan chose to fight against foreign brands is to place inter-broadcast advertisements in these provincial, municipal and local TV series programs.

During the Spring Festival, workers take leave and students take off school. There are a lot of people staying at home to watch TV every day. Most of them lock in one station and rarely change programs, so the ratings of advertisements are also extremely high.

Although Yang Fei had no instructions, Zhu Zhongnan still made the most correct counterattack method.

Zhu Zhongnan said: "Now that construction has started, the cosmetics market will usher in a wave of recovery. Foreign brands will definitely have a back-up plan. Should we think of new solutions?"

Yang Fei looked at Li Juan: "What do you think?"

Li Juan said: "We have formed a cosmetics alliance now. If it is a simple price war, foreign brands will definitely not beat us. Even if they drop again and again, they will not have an advantage in price."

Yang Fei nodded and agreed.

Li Juan said: "As for market segmentation, our advantages are even more obvious. It is not impossible for them to eat up our current market, but they have to pay a huge price."

Yang Fei said: "Do you want to say that we won this battle without fighting?"

Li Juan said: "Unless there are major decision-making mistakes within ourselves or irreversible investment failures, it is impossible for foreign brands to strangle our goals."

Yang Fei smiled and said, "Their sheep killing action has been going on. Now we are surrounded by enemies and are surrounded by them! You are still talking so easily!"

Li Juan said: "Our brand already has a fixed group, our product positioning is also very accurate, and we have our own raw materials and channels. We cannot do it if any brand wants to ban it. However, this does not mean that we can rest assured."

Yang Fei said: "I really think I can rest assured as you say this! Why do you say you can't rest assured?"

Li Juan said: "Don't you think that the so-called sheep killing action of foreign brands is just a cover-up?"

Yang Fei's eyes flashed and he couldn't help but straighten his body: "What do you mean?"

Li Juan said: "Western brands clearly know that it is difficult for them to eat up our market and cannot swallow our brand, but they still take a series of actions against us."

Yang Fei supported his chin with his hands, trying hard to keep up with Li Juan's ideas.

Li Juan said: "They are not stupid, nor are they playing. Their purpose may not be to defeat our brand."

Yang Fei had a flash of inspiration in his mind and said in a deep voice: "Their purpose is to target other small and medium-sized brands in China!"

Li Juan said: "Yes!"

Zhu Zhongnan held his forehead with his hand and said, "Wait, what are you fighting for? Why am I confused? Foreign brands are obviously fighting attributable to us, so why has they become dealing with other brands?"

Yang Fei said: "It is undoubtedly extremely difficult for foreign brands to compete for food when they want to seize our market. But it is relatively easier for them to eat small and medium-sized brands."

Zhu Zhongnan said: "Then why did they declare war with us with great fanfare? They also carried out a high-profile sheep killing operation!"

Yang Fei said: "It's very simple. They did this to break up our alliance, which also delayed our energy and time, and could not take into account small and medium-sized brands."

Zhu Zhongnan suddenly realized and patted his thigh hard: "I'll say it! During this period, two or three brands have withdrawn from the provincial capital city and left! It turns out that foreign brands are making trouble! This trick is amazing!"

Yang Fei said: "Juanzi, what method do you have to crack?"

Li Juan said: "I think this is the market's self-selective behavior, and we can only develop naturally. Or we can also add fuel to the fire."

Yang Fei was shocked and said, "You mean we also need to learn foreign brands and kill domestic small and medium-sized enterprises? So what is the difference between us and foreign brands? Who are we?"

Li Juan said: "Don't worry! Think about it, the market of small and medium-sized brands will sooner or later be occupied by foreign brands. Anyway, it will be occupied by others. Who will take over? Instead of being taken advantage of by foreign brands, it is better for us to take over in one fell swoop and come happily!"

Yang Fei had never thought like this before and couldn't help but be stunned.

Zhu Zhongnan took a deep breath and couldn't say a word for a long time.

Yang Fei has been in the mall for so long, and is not a good person. He has used all kinds of tricks, but he still can't accept Li Juan's idea of ​​doing things in a rebellious way!

But he couldn't refute it!
Chapter completed!