Chapter 2546 Code Name Killing Sheep
Yang Fei finally announced the list of manufacturers and dealers selected for support plans.
There are only ten manufacturers listed, and the selected companies are all well-known domestic cosmetics companies, so there is no suspense.
There are more lists of dealers selected. There are no lists published on the website, but there is a query system where each dealer can check whether he or she is selected.
It can be said that this result is satisfying most people.
After the establishment of the alliance, the domestic cosmetics industry began a new journey.
This action was also a major action that Yang Fei suddenly took after half a year of silence.
Wei Xinyuan and other bosses have discussed this with Yang Fei.
Of course, the bosses' perception is higher than the secretary.
They believe that the reason why Yang Fei did this should be to sell raw materials.
Because the current Meili Group is not only a daily chemical product manufacturer, but also the world's leading large daily chemical raw material supplier.
Foreign foreign brands will only erode your market. Except for a few foreign companies with cooperative relationships, most other foreign brands will not purchase raw materials from Yang Fei.
But domestic companies are different. After forming an alliance, all the raw materials of domestic cosmetics companies are supplied by Meili Group. This business is very big, and it is big enough that Yang Fei is working hard for this.
However, they still underestimated Yang Fei's intention to do so.
What Yang Fei thought was that a single tree could not make a forest, and a single paving could not make a market.
No matter how good a person does his business, if there is only your storefront on the street, how many consumers can he attract?
If other domestic brands are strangled by foreign brands, then domestic cosmetics will become alone.
When Yang Fei made daily chemical products, he also thought about this question: Should he work with foreign brands to defeat other small domestic brands and unify the country? Or should he support small brands and develop together?
Yang Fei finally chose the latter.
Facts have proved that Yang Fei not only won the dominance of the Daily Chemical Corporation, but also won the dominance of the raw material market. No one can shake him to this day.
Other domestic daily chemical brands can survive in the gap between foreign brands and beautiful groups.
When local daily chemicals and foreign brands conflict, domestic small and medium-sized enterprises are the first to bear the brunt.
Invisibly, small and medium-sized enterprises have built a wide buffer zone between Yang Fei and the foreign brands.
Once the war spreads, Yang Fei will have enough time to adjust his strategic deployment and not be at a loss.
The existence of domestic small and medium-sized enterprises also provides consumers with more abundant products.
Consumers have more choices.
The most affordable is the price.
Without these small and medium-sized enterprises, there would be no cheap and affordable products in the domestic market.
In addition, benign competition can also promote the healthy development of the entire industry.
In addition to these business factors, Yang Fei also has deeper considerations.
A single family is dominant and a lonely person is easily considered a monopoly.
Monopoly will be taboo at any time.
A big tree attracts wind, killing the rich and helping the poor, such things have happened in all dynasties, ancient and modern times, both in China and abroad.
Yang Fei doesn't want to be a target.
This is true in the daily chemical industry and in the cosmetics industry.
In fact, Yang Fei's actions have also been praised by relevant state departments.
What's more, Yang Fei's surface support for these domestic small and medium-sized enterprises is also a beneficiary on the surface. He can not only make a profit from raw materials, but also make more money in the sales of the mall.
It is precisely because of his thorough understanding that Yang Fei spared no time and effort to promote the establishment of the industry alliance mechanism.
This alliance only exists within the cosmetics industry. It is not an insider and will not pay attention to these things.
After the establishment of the alliance, Yang Fei established a plan to promote the rectification of the entire industry.
Support leading dealers and create star-specific stores.
In every city, formal and professional cosmetics sellers and retail stores are launched.
These stores only sell products from regular manufacturers, and most of them sell domestic brands. The consumption image they face is the vast working-class consumer class, which is precisely a huge consumer market.
The franchise stores are all over the city, open in every street, community, and are convenient for purchase and after-sales service. There is also a service model such as front shop and back yard, providing greater convenience.
In the entire alliance system, raw materials, manufacturers, products, transportation, and sales are all integrated and unified management, equivalent to a large integrated group.
Through Yang Fei's design and disposal, cosmetics have been designed and prepared from the supply of raw materials to the production of products, and then transported to various sales terminals, forming a one-stop service network.
And the person who masters this powerful network is Yang Fei and Meili Group.
In the domestic cosmetics industry, Yang Fei has become a real savior!
No one can shake his status!
Unless there is another chosen person who can annex or defeat the beautiful group, this pattern will exist for a long time.
After integration, no matter which domestic brand it is to deal with, foreign brands will no longer face this separate brand, but the entire domestic cosmetics alliance!
One chopstick is easy to break, and ten chopsticks are clumped into a ball.
A single blow moves the whole body, and the beginning and end echoes. No matter where your fist hits, you will be counterattacked by the entire domestic brand.
Domestic brands rely on dealers and franchise stores across the country, occupying the mid- and low-end market.
In this way, the price war between foreign brands will not affect them.
As for raw materials, foreign brands cannot hold back the neck of domestic brands.
Domestic cosmetic brands have become a solid piece!
Foreign brands want to invade the market of domestic brands unless they put down their noble figures and go around the streets to shout and compete.
The establishment of the entire distribution system is enough to discourage them.
Yang Fei's behavior effectively protected domestic mid- and low-end brands.
However, what he did also successfully angered foreign brands.
The development strategy of foreign brands in China was originally intended to first clean up mid- and low-end brands, erode the mid- and low-end markets, and then concentrate their force to attack the main force of Meili Group.
However, Yang Fei's deployment disrupted their position.
After a period of panic and at a loss, foreign brands quickly adjusted their strategy.
They pointed their finger at Yang Fei and Meili Group.
A snake cannot do without a head.
And Yang Fei is the head of the entire domestic cosmetics industry!
As long as Yang Fei and Meili Group are destroyed, the entire domestic cosmetics industry will be destroyed and collapsed!
I have to say that this strategic adjustment of foreign brands is very troublesome.
This news was conveyed to Yang Fei's ears through the secretary Xiang Qiao's mouth.
After hearing Xiang Qiao's words, Yang Fei raised his eyebrows and asked in a deep voice: "Is the news reliable?"
Xiang Qiao said anxiously: "Boss, it must be reliable! Last night, representatives of foreign brands gathered at the Shanghai Hotel for the meeting. I heard that the code name of their meeting was 'Killing Sheep'!"
Chapter completed!