Yang Fei and Jiang Wen discussed for a long time and talked a lot.

Jiang Wen has never been responsible for anything specifically.

Yang Fei wanted to leave the banner of building corporate culture to him.

Busy days always go very fast.

In mid-October, Meili Group officially launched a cosmetic product with the concept of "herbs".

The term "medicine cosmetics" is not popular in China. Whether it is official or private, this title is very secretive.

Therefore, Yang Fei also avoided this title and introduced the herbal concept ingeniously.

After becoming a new brand under the Beauty Group, the Little Nurse carries the important task of herbal skin care.

Yang Fei also has high hopes for this brand.

The herbal skin care set launched by Meili Group covers skin whitening, acne removal, repair, anti-wrinkle, anti-aging, crack repair and other functions, which can satisfy people's pursuit of beauty.

Most people have small skin problems, and few people go to large hospitals to get treatment. They buy some skin care products to solve the problem.

Such as dull skin, wrinkles, hand cracks caused by long-term use of water, repair of postpartum stretch marks, acne caused during teenage years, etc.

The launch of the new Herbal Essence Skin Care Series of Little Nurse can effectively relieve and repair various problems caused by the skin.

With the long-standing reputation accumulated by Meili Group, the Little Nurse Herbal Series has been popular with consumers as soon as it was launched.

On the first day of the new product launch, Yang Fei held a grand press conference on Shanghai Bund.

On the day of the press conference, countless fans of the Beauty Group lined up to buy products.

Jiang Wenwen is the spokesperson of the young nurse. The promotional videos she filmed were played on-site and she also showed off her talents on site, winning the sought after by countless media reporters.

She is a popular female character in a popular TV series nowadays, and now she is the spokesperson for the little nurse.

Celebrities and big brands complement each other.

Yang Fei released the brand of Little Nurse with a high profile, which is to take the initiative to attack and build the market before Shas Company has completed its pharmaceutical cosmetics layout.

Relying on the powerful distribution channels of Meili Group and the original brand channels of Little Nurse, the Little Nurse brand has achieved great success after it was launched.

The concept of herbal skin care is derived from Chinese medical books. It has a broad mass base and is very easy to be accepted by people.

For consumers, when they see the word herb, they can naturally think of words such as nature, plants, traditional Chinese medicine, etc.

Although Yang Fei avoided the word "medicine" and instilled the concept of "medicine" into herbs.

This method of moving the universe has directly attracted a lot of attention after the young nurse was released.

At the press conference, Yang Fei also specifically emphasized that what we do is not make cosmetic products, but herbal skin care!

However, many people don’t think so, and they still compare herbal skin care with cosmetics.

Shas Company and Gao Qin never expected that before their killer moves were used, Yang Fei had already established a solid barrier!

In order to deal with the little nurse brand launched by Meili Group, the cosmetic products that Shas were originally scheduled to launch in November were launched in advance at the end of October.

In 2000, the relevant national laws did not explicitly prohibit drug cosmetic products, which means that during this period, the concept of drug cosmetics can actually be mentioned.

But Yang Fei had a forward-looking consciousness. He knew that medicine cosmetics would be banned sooner or later, so he adopted the concept of herbal skin care.

The senior executives of Shas Company did not have this advanced understanding, and they directly introduced drug cosmetics.

The word "pharmaceutical" is actually very unfamiliar to domestic consumers.

In the Chinese people's consciousness, medicine is medicine, cosmetics are cosmetics, medicine is medicine for curing diseases, cosmetics are beauty, how can we confuse them?

It is precisely based on this understanding that relevant state departments later explicitly prohibited the use of the word "pharmaceutical".

Therefore, after the introduction of cosmetic products, Shas did not get their expected best-selling.

Pharmaceutical cosmetics are relatively popular in Western countries, Japan, South Korea and other countries, and have a wide consumer base.

Shas's cosmetic products are also their company's main products, and have a wide range of markets in Western countries such as Europe.

There are also many domestic consumers who bring some cosmetic products from Shas to use when traveling abroad.

Gao Qin once used Shas products.

Therefore, Gao Qin is actually optimistic about the domestic market of cosmetic products.

Unfortunately, reality slapped them in the face.

A pharmaceutical cosmetic brand that became popular abroad has not been recognized by consumers after entering my country.

Instead, it is a native "little nurse" who sells products with the so-called herbal skin care concept.

Of course, temporary success or failure does not mean anything.

Gao Qin and Shas will not be discouraged by this.

In a previous conversation, Gao Qin once said that although she and Yang Fei are friends, once they encounter it in a business war, they will still do their best to do their best and will not show mercy.

Isn’t that the same with Yang Fei?

In October, Yang Fei and Shas Company completed the layout of new products.

Next, what they want to welcome is the November advertising inventory battle.

November 7th.

beginning of winter.

The severe cold hits people.

People who were afraid of the cold on the street have already worn thick nickname coats and thinner down jackets.

In the warm air-conditioned building, white-collar workers who love beauty are still wearing thin clothes or beautiful autumn skirts, allowing their slender white legs to be exposed outside to attract the aesthetic gaze that male colleagues occasionally cast.

In the secretary, Chen Mo and Ning Xin were whispering while working. They didn't know what was funny, and the two of them laughed.

At this time, a beautiful cheongsam made the two of them look bright.

"Dr. Gao! Hello!" Chen Mo and Ning Xin stood up at the same time.

Gao Qin smiled slightly: "Mr. Yang is here? I made an appointment with him."

"The boss is inside, he is waiting for you." Chen Mo walked out of the desk, knocked on Yang Fei's office door first, and then gently pushed it open.

Gao Qin walked in with her, her elegant figure, high-rolled hairstyle, and white neck, as beautiful as a swan.

"Mr. Yang." Gao Qin shouted.

Yang Fei subtracted the stock software on his computer desktop and laughed: "Dr. Gao is here, and he is in a hurry to welcome him. Please sit down."

He said as he stood up and ordered Chen Mo: "I will give you half a cup of my treasured red wine."

Gao Qin smiled and said, "The one who knows me is Yang Fei."

Yang Fei and she sat down on the sofa and smiled and said, "Dr. Gao must be here for the upcoming advertising war, right?"

Gao Qin said: "It is so easy to talk to smart people. Mr. Yang, in order to avoid the losses of our two families, I think it is necessary for us to reach a private agreement, otherwise when the price starts, we will suffer the loss, and the TV station will benefit."

Her meaning is very obvious. The two companies divide the advertising resources first, so don’t fight to the death, and let the fisherman benefit in vain.
Chapter completed!