Yang Fei said: "Mr. Ji Shaokang is on a business trip. Qianqian, you can hold a short meeting on his behalf. Go back and report the contents of the meeting to Mr. Ji."

Gu Qianqian bowed slightly and said, "Okay, boss."

Yang Fei said: "Mr. Wei, our group is still blank in the pharmaceutical cosmetics field. What do you think about this?"

Wei Xinyuan said: "Boss, I don't know much about medicine cosmetics, but I know that the concept of medicine cosmetics is very popular abroad."

Yang Fei said: "If you look closely, the earliest cosmetics should have appeared in my country. There have been long records of cosmetics in ancient my country. The 'red jade film, duckweed cream, black and white prescription, and three flower wrinkle removal liquid' recorded in the "Shennong Bencao Jing" have very good cosmetic effects. Orchid bone inscriptions during the Xia, Shang and Zhou dynasties also recorded skin diseases such as scabies and ringworm. These are all considered the earliest cosmetic products."

Wei Xinyuan said in surprise: "Boss, you are really well-read."

Gu Qianqian looked at Yang Fei with admiration.

Yang Fei smiled and said, "my country has accumulated a lot of medical science, and the development and utilization of plants by traditional Chinese medicine is far ahead of the world. As long as we can dig and utilize this treasure very effectively, we will definitely develop and develop top-level cosmetic products that conform to the concept of modern life."

Wei Xinyuan said: "However, the country has strict supervision of this aspect. Cosmetics cannot be used for medical purposes, and the efficacy of medicine is otherwise it involves falsehood and exaggerated publicity."

Yang Fei said: "In the legal provisions of the United States in 1938, the definition of beauty products is that after using beauty products, it cannot have any impact on the skin structure. Based on this view, all products used on the skin cannot contain drugs to affect people. However, in modern times, Americans have also begun to promote the concept of pharmaceutical cosmetics. Raymond Kreman, founder of the American Cosmetic Chemistry Association, spared no effort to promote the concept of pharmaceutical cosmetics in the 1980s."

Wei Xinyuan said: "Then we must try our best to comply with relevant laws in our country in terms of formula and technology, otherwise the products will be subject to supervision when they are on the market."

Yang Fei said: "I have made three requirements regarding the formula of cosmetic products. First, the formula must be completely disclosed. Second, the formula is simple and does not contain pigments, fragrances, preservatives, and surfactants. Third, the active ingredients are high in content, strong in targetedness, and have significant effects than general skin care products."

Gu Qianqian was afraid that she would not remember it, so she quickly picked up the paper and pen and recorded it while listening to Yang Fei's speech.

Wei Xinyuan said: "What aspects of cosmetic products do we mainly produce?"

Yang Fei said: "We don't use the concept of medicine cosmetics."

Wei Xinyuan said: "Don't use medicine?"

Yang Fei said: "You are right just now. The country has a great regulatory force on pharmaceutical cosmetic products and will become increasingly greater. The concept of pharmaceutical cosmetics is originally unclear. Is it a medicine? Or cosmetics? Or skin care products? If you sell it as a skin care product but promote the efficacy of the medicine, people will think that we are exaggerating Xuan Zhang."

Wei Xinyuan said: "What should I do?"

Yang Fei said: "After all, medicinal cosmetics are actually skin care products. They only have more improvements, the ingredients used are more natural, and contain Chinese herbal ingredients. So, we proposed a brand new concept called herbs!"

“Herb?”

“Herb?”

Wei Xinyuan and Gu Qianqian raised their heads at the same time and asked back.

Yang Fei said: "Yes, herbs! Our group will add a new department, called the Herbs Business Division. We know internally that this is the pharmaceutical and cosmetic department, but externally, we use the name herbs."

Wei Xinyuan said: "This is really a stroke of magic. The word herb is very good! It sounds like it is related to Chinese herbal medicine, but it does not directly mention the medicinal properties."

Yang Fei said: "There are only four kinds of effects of cosmetics. One is functional activation, containing high concentrations of vitamin C, fruit acid, antioxidants, bactericidal and anti-inflammatory ingredients."

"The second is auxiliary medical treatment, which can resist sebum, inhibit acne, sterilize, and antibacterials, etc.."

"The third is repair and maintenance, which is suitable for patients with poor tolerant skin types or skin problems."

"The fourth is postoperative care, such as skin grinding, laser surgery, or repair, sun protection, whitening or concealing care products used after skin replacement."

Wei Xinyuan did not know much about this. He listened to Yang Fei's story, which was like he was in class.

Yang Fei talked and said:

"Medical cosmetics are still cosmetics, so we cannot intervene in the concepts of medicine too much, but should focus on beauty and skin care. Therefore, we can develop five types of products in a targeted manner."

"The first category is targeted at sensitive skin. The ingredients are gentle, which reduces irritation to the skin and relieves allergies."

"The second category is to target acne, holes, scars. It strips off the surface keratin and controls oil secretion to achieve therapeutic effect."

"The third category is to target large pores and acne skin, effectively control oil on the skin and improve the skin."

"The fourth category, targeting dull, spots and wrinkles, can achieve the effect of whitening, firming and shiny skin."

"The fifth category is mainly extracted from pure natural plants, with safe and gentle ingredients, and has miraculous effects on hydration and anti-aging."

"These five types of products belong to the application category of cosmetics and skin care products. We only use the medicinal ingredients in herbal essences to achieve the purpose of skin care. Therefore, our products do not involve too professional medical fields."

"In terms of publicity, we don't need to use medical terms, which is absolutely forbidden! Remember, cosmetics are cosmetics, not medicine!"

Wei Xinyuan suddenly realized that he finally understood that Yang Fei had been planning to plant Chinese herbal medicines many years ago, and it turned out that he was waiting here!

The establishment of Meili Pharmaceutical Group has established a positive image for the company and has planted a cognition in the hearts of consumers: Meili Pharmaceutical Group is a pharmaceutical company, so the cosmetic products they produce must be trusted!

This is more recognized and trusted by consumers than the cosmetic products produced by ordinary daily chemical factories!

Wei Xinyuan asked: "Will you set up a new brand and conduct separate operations?"

Yang Fei said: "Of course. However, if a new brand is established, it is a bit slower, and publicity and promotion also requires time and effort. It is far less than the acquisition speed."

Wei Xinyuan smiled and said, "Boss, which brand do you like again?"

Yang Fei glanced at Gu Qianqian and said, "Little nurse!"

Wei Xinyuan and Gu Qianqian's eyes lit up at the same time.

"Little nurse?"

Little Nurse was founded in 1992.

According to the survey by AC Nelson, the brand awareness of the young nurse is as high as 99%.

With a market share of 5%, it is the fifth largest skin care brand in my country, second only to cardamom, Olay, Dabao and Avon.

Wei Xinyuan said: "The brand of Little Nurse is indeed good. The brand image is also very consistent with our herbal products. But we want to buy it, will its owner be willing to sell it?"
Chapter completed!