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Chapter 155 Flanking Battle

"What big thing is wrong?" Zhao Wenbin is most afraid of hearing these words at the moment, and then sneered, "Did Yang Fei also lower the price? If they lower, we will continue to lower the price and occupy the market first! With the market, profits will always be made back."

"President Zhao," said the vice president with a newspaper in his hand, "Jibai has not reduced the price."

"Wow, Yang Fei is already scared!" Zhao Wenbin said proudly, "I have said a long time ago that they can't beat us!"

"Jiebai did not reduce the price, but they increased the price!" The vice president said another sentence.

"Risk?" Zhao Wenbin laughed and said, "Are Yang Fei crazy? At this critical moment, he dares to raise prices against the market? Then he dies faster."

The vice president finally said something "bad": "But their products are very popular."

"This is impossible!" Zhao Wenbin's face turned gloomy, "Consumers are not blind! If you don't buy cheap ones, will you buy expensive ones?"

The vice president put the newspaper in his hand on the table: "Boss, Mr. Zhao, haven't you read today's newspaper?"

Zhao Wenbin was busy fighting with Yang Fei and didn't have time to read the newspaper. He heard this and asked, "What's wrong?"

While he was talking, he had already picked up the newspaper.

The entire page of the newspaper is related to whiteness.

"A conscientious enterprise, I have thoughts about visiting beautiful daily chemical factory with a conscientious soap powder." Zhao Wenbin read out the title and then quickly browsed the article.

All the articles are full of praise and blowjob!

Talking about their circulating water, they can be used to raise goldfish, their environmental protection philosophy, and their factory is equipped with central air conditioners.

The reporter was very proud of his writing and praise, and used many domestic firsts.

The first in China in terms of pollution discharge standards.

The first in the country in environmental protection level.

Factory equipment is the first in China.

Natural soap powder is the number one in China.

Finally, the article introduces the production process of natural soap powder. From thousands of years ago, people in ancient times used soap acacia when washing clothes, and talked about the ingredients of natural soap powder.

Natural extraction, free of phosphorus, does not damage the hands, has strong sterilization ability and strong detergent ability. It is suitable for machine washing and hand washing, suitable for washing together for the whole family, and suitable for washing both inside and outside clothes.

As mentioned later in the article, it is worth paying for health and quality, and paying a few cents more.

Finally, the reporter inadvertently mentioned that as the end of the year approaches, the prices of natural raw materials have risen. Now is the best time to buy natural soap powder. The washing powder has a long shelf life. Buy a few more packs at home and keep them at home. If you stock up, you will make a profit.

"Soft article! The soft article is pure and soft article!" Zhao Wenbin said angrily, "This is what Yang Fei spent money to buy a reporter!"

"Mr. Zhao, not only this one, but the newspapers that can be bought in the market, almost all have similar articles. Some articles are written more revealingly, just to tell consumers that there was a surge in natural soap powder before the New Year, so those who want to buy it should be sold quickly."

"Do these reporters still have human nature? If you take other people's money, just help them whisper!" Zhao Wenbin said gritting his teeth, "Can consumers be led by their noses?"

"Mr. Zhao, the most important product in our factory is super concentrated laundry detergent. The market share of general powder is almost negligible. What about Meili Daily Chemical? The general powder occupies most of the rural market, and we do not have the ability to fight. In the city, they use natural soap powder to fight us."

"City residents have high consumption capacity! They are also more rational and will not be fooled by Yang Fei!"

"Our markets are all in cities, and most people in the city like to read newspapers. People will definitely see such overwhelming publicity."

Zhao Wenbin said in confusion: "The common people really want to put cheap ones and go grab the expensive ones?"

"Mr. Zhao, the price of natural soap powder is lower than that of us. Last time they were 2 cents lower, but this time it rose again, but in terms of price, it is basically the same as our super powder price. So, in this regard, we have lost the price advantage. However, our cost is higher!"

Akio Takeda kept listening to the translation and said: "The products of both sides are not equal! Such a price war cannot be defeated! Consumers are blinded! They cannot tell the difference between super-concentrated washing powder and natural soap powder!"

Zhao Wenbin said: "The boss has summarized it correctly."

Takeda Akio said calmly: "I don't want you to make excuses, I just need to see success!"

In this battle, Yang Fei fought a flanking battle!

All successful battles in history have used flanking warfare.

If you don’t understand the rules of business war, you can only wait to be beaten.

Yang Fei did not lower the price, but raised the price instead.

Then take advantage of the overwhelming publicity advantages to forcibly promote natural soap powder!

Since you want to fight a price war on super fans, let you fight it!

What Yang Fei wants is the share of the entire daily chemical market, not just the share of super fans.

The white brand also has super pinks, but the super pinks do not account for much of the share.

When consumers buy things, they do consider the price.

But price is not the only factor that determines buying.

Brand and quality must also be considered.

Procter & Gamble’s HiPhoenix shampoo is so expensive that it is also better-selling than domestic shampoos.

This is more prominent among urban consumers.

City and countryside are completely different battlefields.

Unfortunately, Vitality Factory has always been a city.

Like Procter & Gamble, they have never been able to keep abreast of the domestic rural market and cannot see the market accurately.

Yang Fei has a clear positioning of the company's product.

Use general powder to beat rural markets, soap powder, super powder, and general powder to beat urban markets together.

Promotion in newspapers creates a trend of price increases, thus achieving the purpose of hunger marketing.

Yang Fei just wanted to defeat the price war of the Vitality Factory.

The result was unexpectedly successful!

There is a trend of buying soap powder on the market!

Just like in a certain year and month, citizens rushed to buy isatis root and salt.

Consumers are crazy, and even companies themselves are scared.

At this moment, the headquarters of the Vitality Factory is quiet.

"Mr. Zhao, do you still need to continue to reduce the price?" someone asked cautiously.

Zhao Wenbin was confused and lost his confidence. He did not dare to make this decision and looked at Akio Takeda.

Takeda Akio frowned and said in a deep voice: "Restore the original price!"

Only fools continue to reduce prices!

Takeda Akio's acquisition of the Vitality Factory is not for loss.

Zhao Wenbin sighed.

My own counterattack failed again.

Why can't the little Yang Fei be beaten to death?

Takeda Akio walked around with his hands behind his back and said, "We have suffered heavy losses during this period of price war! The market share has also been stolen by Meili Daily Chemical. We must find a way to retake it!"

Zhao Wenbin frowned, took a plan and said, "Boss, we also produce natural soap powder. This is a new generation of laundry detergent. Yang Fei can't make all the money alone, right?"

Takeda Akio has a tense position: "Yes! You can organize people to develop it immediately! I want to see the finished product as soon as possible!"

Zhao Wenbin said: "I will do my best!"

Akio Takeda said in a deep voice: "After the new product comes out, it will be launched using the Hexiang brand. The original brand of Vitality Factory will not be used for the time being."

Zhao Wenbin left in response.

They shot Yang Fei, but when they saw that they couldn't beat him, they wanted to hide and practice martial arts and wait for an opportunity to attack again.

Who would have expected that you wanted to hide, but Yang Fei didn’t want to let you go!
Chapter completed!
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