The next day, Wei Xinyuan and Xiang Qiao returned to Shanghai and talked to Yang Fei.

Yang Fei asked, "Did you come back so quickly? Liu Jingwei disagrees with selling?"

Wei Xinyuan said: "Yes, boss, he doesn't agree to selling the factory."

Yang Fei laughed and said, "No, if the task is not completed, you won't come back so soon. Mr. Wei, are you kidding me?"

Wei Xinyuan laughed and said, "I just said that I wanted to make some tricks in front of the boss, but it was also hidden from your eyes."

Xiang Qiao also burst into laughter and said, "The boss is really smart. He can see through our cleverness at a glance."

Yang Fei waved his hand and smiled, "Stop flattering, tell me, what's going on?"

Wei Xinyuan said: "Liu Jingwei does not want to sell the factory, but I proposed a new way of cooperation, and he agreed."

Yang Fei said: "You are not saying that he is incorporating his factory into our group management, right?"

Wei Xinyuan couldn't help but praise him secretly and said, "Nothing can be hidden from your eyes."

Yang Fei pondered: "Where is the brand?"

Wei Xinyuan said: "He agreed to hand over the brand to us for operation."

Yang Fei said: "Where is the price?"

Wei Xinyuan said: "I don't have money, I give it to us. But in exchange, he can also produce our white brand products."

Yang Fei smiled and said, "Of course, he is now a company under our Beauty Group!"

Wei Xinyuan said: "I think this kind of merger and acquisition is also good. He owns the factory, but we also have management rights, and the brand belongs entirely to us."

Yang Fei said: "Mr. Wei, thank you for your hard work! Have a celebration wine tonight."

Wei Xinyuan said: "It can be done so smoothly thanks to the boss' command and the Boeing 757. If it weren't for that private jet, I would probably be difficult to negotiate this acquisition."

Xiang Qiao said: "That's right! I still remember his surprised expression when we appeared at Liu Jingwei's house last night. Our big group style completely suppressed him. He probably also understood that if he was not acquired in the face of absolute strength, he would be crushed to death!"

Yang Fei said: "Mr. Wei, I am about to discuss something with you."

Wei Xinyuan said: "If you have something to do, please give me instructions."

Yang Fei said: "Our daily chemical products seem to have a large market share, but to put it carefully, we actually only have a white brand. This is a very dangerous thing."

Wei Xinyuan didn't understand what Yang Fei was referring to and asked, "Why do you say that?"

Yang Fei said: "It's like, if a person's family has only one child. If he is safe and sound for the rest of his life, then of course there is no problem. However, if something goes wrong, the child dies prematurely, or dies in middle age, then the family will lose his own life."

Wei Xinyuan said: "Boss, are you worried that something will happen to our brand?"

Yang Fei said: "If people don't have long-term plans, they will have immediate worries! A brand is equivalent to a family of children, and their risk resistance is too low. Once an accident occurs, it will be a devastating blow."

Wei Xinyuan said: "This? What accident can happen? Ordinary companies only operate one brand."

Yang Fei said: "The market for a brand will be saturated. No matter how good you are, some people will always not recognize this brand."

Wei Xinyuan said: "This is true."

Yang Fei said: "So, we need to build another brand, a brand that is different from the white one."

Wei Xinyuan said: "Different positioning? Does it refer to the functional aspects?"

Yang Fei said: "Function is one aspect, price is one aspect. We need to create a brand with higher quality."

"A higher quality means higher prices." Wei Xinyuan said, "That's a higher-end brand? Our white laundry detergent and natural soap powder are already considered high-end products. Will it be homogenized?"

Yang Fei said: "The times are developing, and consumers' requirements for goods are also increasing. We launch new products of new quality, and the prices are just a little higher, but we cannot leave the masses and turn Japanese-sold products into luxury goods."

Wei Xinyuan said: "Boss, I agree with your idea. Small companies usually only have one brand, but large companies, such as Procter & Gamble, each product has multiple brands, giving consumers more choices."

Yang Fei said: "Let me tell a story. A student started a business and opened a milk tea shop. At the beginning, he only opened one. The business was very popular, but he still lost a lot of business. So he called his brother and opened a milk tea shop at the intersection on the other side, selling the same thing, but changing the signboard, and the business was very popular. Many customers said that this one was not delicious, and that one was delicious."

Wei Xinyuan smiled and said, "This is called the choice effect. Consumers are used to choosing."

Yang Fei said: "Yes, we just want to provide consumers with more choices. What if he really doesn't like whiteness? Maybe because of packaging or other reasons? We often don't like a person or thing because of a subtle reason. But if we change the time and packaging, we may like it."

Wei Xinyuan said: "Do you want to build Jieba into another brand?"

Yang Fei said: "No, if we don't use the Jieba brand, let it become history."

Wei Xinyuan took a breath!

Yang Fei took such a lot of effort and finally acquired Jieba, but in the end he was just to destroy it?

Yang Fei said: "The new brand we want to launch is named Good Mom."

"Good mother?" Wei Xinyuan and Xiang Qiao asked at the same time.

Yang Fei said: "What's wrong? It doesn't sound nice?"

Wei Xinyuan said: "This? Can this brand be named like this?"

Yang Fei said: "Unexpectedly, I'm also very catchy. I think it's not bad, right? I even thought the slogan of advertising: "Good mother washes clothes, use good mother wash detergent."

Wei Xinyuan smiled and said, "It's amazing. This ad slogan is good."

Yang Fei said: "We should pay more attention to quality in the brand of Good Mom and attract real Good Mom to buy it."

Wei Xinyuan said: "Jiebai has been selling for so many years and is indeed a bit saturated. Now it is time to launch a brand new brand."

Yang Fei said: "In addition to launching new brands, we also need to launch brand new products, such as dishwashing liquid and hand sanitizer, which can be made. We need to enrich the daily chemical product line, and we need to set a goal: to occupy the bathroom in everyone's home!"

Xiang Qiao couldn't help but burst into laughter and said quickly: "I'm sorry, boss."

Yang Fei said: "If you want to laugh, just laugh! The economy of the bathroom is quite large! Washing detergent, hand sanitizer, detergent, toothpaste, soap, shampoo, shower gel, etc. are usually placed in the bathroom. If we can occupy the bathroom of every family, then our group is a successful group!"
Chapter completed!