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Chapter 1461 Crisis Public Relations

Under Yang Fei's authorization, Su Yingying reviewed the latest financial reports of the crop production base.

There is indeed no problem with the report.

Because of the special circumstances and the management of crop production bases, the monthly reports will not be summarized immediately to Yang Fei.

Yang Fei can only see the statements from last month, and sometimes there will be delays, so he can only see the statements from two or three months ago.

There are many things that cannot be seen in the report.

Like this water injection situation.

If you collect 100,000 kilograms of chili peppers and sell them for 100,000 kilograms, the quantity and money can match the number.

However, the report will never be recorded, and someone soaked a thousand kilograms of water in these peppers!

And this thousand pounds of water were sold at the same price, and this money would not appear on the financial books or in the statements.

I have heard of water in pork and water in beef. This is the first time I heard of water in chili peppers!

This is the difficulty of company management.

Sitting in the office, you can't see what other people's hands are doing.

Yang Fei called the manager of the public relations department over.

There are many beauties in the Public Relations Department, but the person in charge of the Public Relations Department is a middle-aged man in his early forties.

The uncle is named Huang Zhifeng. He is well-versed in public relations, marketing, administration, business etiquette, journalism and other subjects. He is a talented student who graduated from Beijin University. He then studied in France and the United States and has multiple degrees.

The beautiful group is developing smoothly, but there are no mistakes in the middle.

It is not terrible to have problems, but what is terrible is to let them turn into disaster.

Yang Fei attaches great importance to the construction and development of the group's public relations work.

He felt that only those who have experienced the world can see through the essence of the problem and understand the core of solving the problem.

So, he hired Huang Zhifeng.

Huang Zhifeng used to work in a multinational company with an annual salary of RMB 300,000.

After several contacts, Yang Fei felt that this was the public relations talent he wanted, so he dug it up.

After Huang Zhifeng's annual salary increased to 500,000 after he jumped to Meili Group.

Yang Fei also bought him a house in Shanghai.

It is not rare for Yang Fei to buy a house and a car for his employees.

But he gave all conditions.

Employees must work for more than fifteen years before they can obtain ownership of the house.

When Yang Fei bought a house, the house price was not expensive, but the house price in a good location was more than 4,000 yuan.

The total price of a large house worth more than 200 square meters is about one million.

Fifteen years later, the value of these houses will increase significantly.

If the employee cannot hold on for fifteen years, he will leave in the middle.

When he sees soaring housing prices in the future, he will definitely regret not staying in the Beauty Group.

For many employees, they may not be able to save the full payment for buying a house after working for a lifetime.

Of course, a senior talent like Huang Zhifeng cannot be tied up with just one house.

However, management teams above the manager level have more or less equity incentives.

With the current size of the group, even if it only has 0.1% of the equity, the dividends will be quite considerable at the end of the year.

With Huang Zhifeng's help, Yang Fei can handle any crisis in a timely manner no matter what kind of crisis arises in the group.

Huang Zhifeng was wearing a decent navy blue formal outfit, his hair was meticulously combed, his beard was shaved cleanly, and his gold-framed glasses added a bit of elegant temperament.

Yang Fei shook his hand, asked him to sit down, and then talked straight to the point about the crisis encountered by the company.

Huang Zhifeng was very surprised and said, "What happened like this? These people are so brave!"

Yang Fei said: "I have sent someone to investigate this matter. The most urgent task is to find ways to eliminate the negative impact of this matter. Mr. Huang, what are your opinions?"

Huang Zhifeng pondered for a moment and said, "The influence of this newspaper is limited. As long as it does not spread, it will not cause too much negative effects."

Yang Fei said: "What do you mean?"

Huang Zhifeng said: "Don't worry about it, let the news heat disappear automatically. We must have lost these merchants. No matter whether we save it or not, they are bitten by snakes and are afraid of the ropes for ten years. Even if we take the initiative to contact them, apologize, and compensate for the goods, they will not be repeat customers."

After hearing this, Yang Fei moved his fingers inadvertently.

I have to say that Huang Zhifeng's judgment is reasonable.

News is emerging one after another, and a negative report will be forgotten if it lasts for only two days.

This local newspaper has a small circulation, and even fewer people can see this news, be interested in it, and remember it.

When most people read newspapers, they only look at the sections they are interested in and interesting news.

Huang Zhifeng is right, not dealing with it may be the best way to deal with it.

Yang Fei said: "But, business people are based on integrity!"

Huang Zhifeng smiled and said, "I heard a joke. Someone took out a business secret book from the bottom of his ancestral box. The homepage said, "The way of business is the basis."

Yang Fei said: "Is this funny?"

Huang Zhifeng said: "This person read it and found it very reasonable. When he opened the second page, he found that it was written: Shang people are the deceitful way, and deception is the first."

Yang Fei laughed and said, "This is definitely a joke, it cannot be true."

Huang Zhifeng said: "In fact, this is the real business way. To the outside world, merchants advocate integrity as the basis, but in their hearts, they are not traitorous, neither traitor nor wealthy. All promotional activities, discounts, buy one get one free, clearance sale, the lowest price in the country, which one is not a fraud? There are a few people in my family who do small business. They usually go to party and listen to them talk the most, and they are the happiest thing, that is, they killed a few pigs today. Pigs refer to stupid customers."

Yang Fei couldn't laugh anymore.

Huang Zhifeng is indeed a very experienced person!

He has rich social life experience.

It is obviously not feasible for Yang Fei to use the superficial approach to convince him.

Huang Zhifeng said: "Boss, you can ignore the news. If the heat is over, it will naturally be treated coldly. However, the source must be strictly controlled. Otherwise, the company's reputation will be ruined within half a year."

Yang Fei tapped his finger on the table and said, "What Mr. Huang said is quite reasonable. But I think it is their decision whether these merchants with losses are willing to be repeat customers, but we must make corresponding gestures and compensation."

Huang Zhifeng thought he had heard it wrong.

"Boss, they have no evidence to prove that our peppers have been soaked in water, and it may be that there is a problem with their shipping method. If we take the initiative to ask for compensation from them, then we will confirm our mistake. Is this appropriate?"

Yang Fei said in a deep voice: "That's why I need to invite you to come forward and we must resolve this crisis as soon as possible."

Huang Zhifeng said: "Okay, then I'll have a chat with the bosses of these buyers."

Yang Fei said: "We must be sincere in our attitude. We will pay a lot of money for the money we should pay, and we will promise to deal with the relevant responsible persons. There will never be any similar incidents in the future."

Huang Zhifeng said: "This is just a fraudulent shit basin on his head!"

Yang Fei said: "The shit basin was raised by our own people. We must wipe it clean now, instead of pretending to turn a blind eye."
Chapter completed!
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