When an enterprise's development reaches a certain stagnation point, managers must find ways to make breakthroughs.

It is unrealistic to hold on to the glory of the past and sit and eat for a lifetime.

Even state-owned enterprises with gold rice bowls have experienced a wave of bankruptcy and reform, let alone private enterprises?

There are talented people in the country, and new people will be replaced by old people.

Newcomers are motivated, talented and knowledgeable. They are free from thinking, dare to try, and dare to explore.

Not to mention the whole world, only the current development status of our country's enterprises.

About 1 million companies in my country go bankrupt every year, and an average of 2 companies go bankrupt every minute.

The average life cycle of more than 80 million small and medium-sized enterprises is only 2.9 years, less than 7% of them survive for more than 5 years, and less than 2% of them survive for more than 10 years.

In other words, more than 98% of small and medium-sized enterprises in my country will die within ten years of their establishment.

Not only are the life cycle of an enterprise short, but there are also few companies that can become stronger and bigger.

Small and medium-sized enterprises have basically entered a vicious cycle of founding in the first year, making money in the second year, and going bankrupt in the third year.

Tax and fee costs, labor costs, land rent costs, and logistics costs all need to be truly burdened by the enterprise.

The financial environment is different every year. Macroeconomic regulation, changes in national consumption tastes, and the updates of technological products are getting faster and faster. Any factor can become the last straw that defeats small and medium-sized enterprises.

If Yang Fei had not acquired Meifang Factory and Fenghua Factory, it would have been imagined that these two factories would have only one dead end, and even if they survived, they would have survived.

Yang Fei injected funds and technology to rectify the talent structure in order to save the brand and the factory.

His ultimate goal is of course to make money by relying on these old brands.

He is a good at managing production solemnly, but he acts in a lack of qualities when he is in the position of the boss.

Through the observation and assessment during this period, Yang Fei felt that he was more serious about technology, and his overall management and control ability of the factory was not sharp enough, and he lacked the active pioneering spirit that a leader should have.

This is like a housewife who can cook good food and take care of her husband and children. She also thinks that her husband only earns 10,000 yuan a month, which is not enough.

But if one day she becomes the pillar of the family, she realizes that she has tried her best and can only earn 5,000 yuan a month.

Zheng Chen is such a person.

When he was in the position of production manager, he was as if he was in a good position and completed his work in an orderly manner. When he was fine, he still blamed and blamed the boss for not enough.

Now he has taken the post smoothly, giving him room for complete development, but his achievements are far inferior to those of his previous boss.

The most valuable thing for those who have experienced it is experience and experience. If you rely on these strengths, it is entirely possible to check and balance later generations.

Unfortunately, more people sleep well on experience and qualifications, and rely on their seniority to make them live.

The same boss who has been promoted from the grassroots level and also graduated from a prestigious university, Wei Xinyuan and Zhengzhong made different choices and performed very differently.

Wei Xinyuan always maintains a sense of crisis among middle-aged people, fearing that he will lose his current position if he doesn't work hard enough.

He has a wife who is money-worshiping and likes to spend money, and a son who is in school and needs a lot of money. This makes Wei Xinyuan cautious and diligent, because he cannot fail, and he has no courage and energy to try other new jobs. He can only work diligently and rack his brains, and not be eliminated by latecomers in this industry.

Yang Fei is still willing to give Zheng Chong another chance.

As long as he can successfully solve the problem of Meifang Factory's performance decline this time, he will be kept in office.

What disappointed Yang Fei was that solemn did not make any statement on the spot, nor did he put forward any constructive opinions.

Seeing his departure from the throne, Yang Fei suddenly thought of himself in his previous life.

Didn’t I live like Zheng Chong?

He went to get the pen and found out that the pen was given to Miyuko.

Yang Fei opened the drawer, took out the spare pen, and wrote down the words "brand expansion strategy" on the spread paper.

Meili Daily Chemical now has many brands.

Whitening, beautiful silk, cleansing, beauty, cardamom, these main brands have market share in the washing and care market, and are all leading other brands in the industry.

In addition, there are some niche brands, such as Feiyang Men's Shampoo, whose popularity has gradually become increasingly popular. With the awakening of men's self-beauty awareness, the younger generation of men prefers shampoos for men.

Meifang Soft Shampoo, in comparison, is not selling well.

In fact, the three national brands of Meifang, Fenghua and Pechoin, were in Yang Fei's hands. Although they survived, they did not shine as much as the world expected.

The people may have some complexity with these three old brands, but new products are emerging one after another, and there are too many options. Therefore, the old brands are still neglected by consumers without surprise.

Yang Fei discovered this serious problem when he was planning his business.

At the same time, in order to seek new breakthroughs in corporate products, he was trying every means to find a breakthrough, so he focused on these three old brands.

If the market of the three old brands, Fenghua, Meifang and Pechoin, is built, it will provide new vitality and growth points for the development of the company.

Under the brand expansion strategy, Yang Fei wrote down three branches: Meifang, Fenghua and Pechoin.

Then, under each branch, he notes detailed development strategies and publicity plans.

All morning, Yang Fei saw no one and went anywhere. He just tinkered with this in the office.

At noon, he had not finished writing, but after get off work time came, he put down his pen, put it on paper, and left the office.

While having dinner with Su Tong, Yang Fei talked to her about the development of Meifang Factory, Fenghua Factory and Pechoin Factory, and wanted to hear her opinions.

Su Tong said: "You must first determine whether these three brands should be operated as main brands?"

"Of course." Yang Fei said, "These three brands are old brands that were once glorious. I always feel that the reason why these factories were eliminated by the times is because of poor management, insufficient innovation, and conservative products. But the influence of the brand is still there, so it has certain value."

"Then, we need to accurately position each brand first. For example, Meifang Soft Shampoo actually exists very isolated, because Meifang's shampoo is not well-known in China. The so-called softness concept is not new. Meishi shampoo has the same softness function, and other big brands also have corresponding softness shampoos. It is obvious that on the same shelf, this Meifang Soft Shampoo is too useless."

Su Tong's analysis is quite reasonable.

Yang Fei nodded thoughtfully.

Su Tong said again: "What is the positioning of the Meifang brand? You can't just do softness, right?"

Yang Fei smiled and said, "Then what do you think should be positioned?"

Su Tong said: "We should focus on cost-effectiveness and make Meifang a national washing and care brand that everyone can afford! At the same time, we can raise the gear of Meishi. In this way, Meishi shampoo is synonymous with high-end, and Meifang shampoo is the representative of cost-effectiveness!"
Chapter completed!