Chapter 130 Talking About Advertisements With Mother Yang
Yang Fei smiled and said, "Xiaojia washed the vegetable heart last time. This time, her mother is still not at home. She has to learn to wash clothes, and she uses a washing machine to wash clothes."
"It's that simple?" Jiang Ziqiang said in surprise, "It's not like your style! Don't you always like to win by surprise?"
Yang Fei said: "Ordinary is the truth. I haven't finished speaking yet. Then, it's a big close-up. Xiao hung on the balcony to collect his clothes, holding the white and clean clothes as bright as new. He smelled it deeply and said with an intoxicated look on his face. The white natural soap powder smelled the sun."
"Tsk tsk, it's amazing, my brother Yang! You have turned decay into magic again! A seemingly casual line made this advertisement awesome!"
Yang Fei said: "I want to convey a few important messages to this advertisement. One is that this kind of laundry detergent can be machine-washed, and the other is the smell of the sun. These are the two most appeal points that capture the users."
Jiang Ziqiang said: "Although I don't understand advertisements, I thought about it and found that this advertisement is at least good-looking."
Wan Aimin burst into laughter and said, "It was taken by our biological daughter, how can it be bad?"
Everyone laughed.
In mid-November, Yang Fei brought Su Tong to Beijin.
In 1993, CCTV had no idea of being the king.
The king of betting on CCTV, who has been magnificent for twenty years, will not be born next year.
This also means that Yang Fei can get the best advertising space with the least money this year.
Advertising investment is also a business behavior. When it comes to business, advertising prices can also be negotiated.
In 1993, Ms. Tan Xisong, 43, served as deputy director of the advertising department, and also served as director of the Advertising Economic Information Center and assistant director of the director.
Yang Fei successfully came into contact with this legendary woman.
"Director Tan, I'm here to buy advertising space." Yang Fei straightened the point.
"Welcome Mr. Yang. We have a lot of advertising spaces, so I'll introduce it to you."
"I want the first advertisement after the news broadcast and before the weather forecast." Yang Fei said it directly.
"This is a bit difficult." Tan Xisong pondered, "There are many people who want these good advertising spaces. To be honest, I have to receive many calls from major leaders every day, and some leaders even hand me a note just to get a good advertising space for a certain brand. I am really embarrassed."
"I don't care about relationships and I don't give anyone any recommendation letters, although I can get a recommendation letter from a number one person in the province." Yang Fei smiled slightly, "I pay for it, the higher the price will be!"
Tan Xisong's eyes lit up.
Yang Fei thought to himself that he had indeed spoken about her itchy spot.
Even if you pay, it won't be too much, right?
The concept of the Mark King has not started to hype yet!
"Director Tan, since you are so embarrassed, why don't you take out these gold advertising spaces for auction? Whoever pays the price will give it to whom?"
"This is a good idea!" Tan Xisong was moved.
The way Yang Fei said was just her own creativity.
However, Yang Fei said it in advance.
This is Yang Fei's advantage, which is equivalent to cheating in the game.
However, every time he cheats, he will be careful and try not to change too much in the future historical direction. Otherwise, his ability to cheat will soon become invalid as history changes.
"Director Tan, in addition to the advertising time after the news broadcast, I also want to buy a few advertising spaces. You can offer a price. No matter how much others bid, I will definitely pay more than them!"
He has this confidence and confidence.
Tan Xisong did not hesitate anymore and readily agreed to Yang Fei's request.
Since she became the director, she has been thinking about the revenue generation plan of the advertising department.
Yang Fei's words did not inspire her, but coincided with her ideas.
She decided to treat it as an experiment this year and take out the gold advertising space for auction starting next year.
Yang Fei knew that the matter was done, so he stopped talking about the price, but talked to her about the revenue generation of the advertising department.
Only by talking about things that the other person is interested in can we become more and more speculative as we talk.
Yang Fei proposed the concept of a betting king. If CCTV wants to launch its own advertising brand, it must do its best to launch a betting king. As long as it makes this betting king famous, more brand companies can see the huge effects and influence of CCTV advertising, and thus become more like Wu. CCTV can also earn more income from it.
In addition, Yang Fei also made a little suggestion in the production of the program. Since the TV station wants to generate income, it should judge the hero by ratings. Which program is popular can be broadcast in prime time and can also sell more advertising fees.
Ms. Tan is a very thoughtful person. She did three major things during her tenure.
First, formulate media price strategies based on ratings.
The second is prime time bidding.
The third is agricultural product poverty alleviation advertisement.
What Yang Fei said is all the achievements she will achieve in the future.
Therefore, it resonated with her.
Tan Xisong led Yang Fei as his confidant and regretted that he met too late.
When talking about the advertising price again, she gave Yang Fei the biggest discount without hesitation.
Yang Fei successfully won several advertising spaces for different time periods.
Before parting, the two left each other with contact information.
In addition to placing advertisements on TV stations, Yang Fei found several newspapers with large circulation and bought several advertising spaces in gold.
After finishing the advertising business, it was already November 22nd, the ninth day of the tenth lunar month, and Xiaoxue.
"Today is Monday, I will take you to the campus of Tsinghua University." After breakfast, Yang Fei said to Su Tong.
"Qingda University? Can I go in?" Every student has a Qingda dream in his heart, and Su Tong is no exception.
"Of course, we have an investment in Qinghai." Yang Fei stopped a taxi and got into the car.
"Ah? Boss, do you still have investments in Qinghai University?"
"Of course. Our laundry detergent was developed by their research team. Isn't it amazing?"
"They are talented students from Qing Dynasty, so of course they are amazing."
"Haha, senior sister, do you want to take the college entrance examination?"
"I thought about it, but it's too unrealistic. My main task now is to work and make money."
Yang Fei knew her family conditions and said no, and said nothing more.
Seeing that the boss was silent, Su Tong bit her lip and whispered: "Actually, I have been studying and reading. I will work hard to make progress."
"I know." Yang Fei turned his head and looked at her gently, "You have always been great."
On the Qing University campus, in the early morning, students with high spirits were filled with green smiles, confidently walked through the path full of leaves and scattered to various teaching buildings.
"It's so beautiful." Su Tong said with emotion, "In fact, it's only been more than two years since graduation, but I feel like I've left the campus for a long time, a long time."
"Mr. Yang?" A female student ran up and looked at Yang Fei, "It's really you!"
Chapter completed!