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Chapter 1283 Emphasize the brand and weaken the manufacturer

After Jiang Hanying got off work, Yang Fei and Jiang Hanying had a meal together.

Jiang Hanying has regained her confidence, optimism and Kuoda mentality.

She looks very charming when she works hard.

All of this is exactly what Yang Fei is happy to see.

After dinner, Jiang Hanying suggested going to the movie.

"Huayi hasn't released a new movie for a long time, right?" Jiang Hanying asked with a smile, "I'm looking forward to it! The hard-breaking ship is so good. Even famous foreign directors have to imitate it to shoot the Titanic."

“…”

Yang Fei didn't know what to say, so he smiled and said, "I just want to make good movies, not to make rough stuff. And a good movie takes several months, or even several years just to polish the script. In addition, filming, post-production, and distribution, well, I think it's very good to be able to produce a fine movie in three years."

"Ah?" Jiang Hanying smiled, "Is it so difficult?"

Yang Fei said: "Huayi is preparing a script. I would like to ask you to help design the costumes you need at that time."

"Will we advertise our design company in the movie?"

"You still bargained with me? - Of course."

After watching the movie, the two went to the mall to hang out and buy a bottle of water to drink.

Yang Fei has a habit of looking at the shelves of daily chemical products no matter where he goes to the store, he will see how his products are placed, and whether they are recommended by the merchants.

"The shelves of the entire daily chemical products are almost all your products." Jiang Hanying smiled.

Yang Fei thoughtfully and said, "You reminded me."

Jiang Hanying said: "What's wrong? Isn't this good?"

Yang Fei said: "In the following publicity, I should consciously blur and weaken the manufacturers, but should focus on every brand."

Jiang Hanying asked in surprise: "Why? Let consumers know that these brands are all from the Beauty Group, isn't it better?"

Yang Fei said: "For example, our company has several types of shampoos. Those who like Meisi shampoo will of course form brand stickiness. Some consumers will also love the house and the Wuwu and consume other products of our company. However, there will be a group of consumers who, once they have a misunderstanding of the Meisi brand or think it is not easy to use, will they both hate our company? They will no longer consume all our company's brands?"

Jiang Hanying said: "That's absolutely possible! I have done such a thing. If I hate any brand, I will not visit other products of this brand company because I have lost trust in this company."

Yang Fei said: "So, in terms of publicity, we should highlight the brand rather than the company. After all, most people only pay attention to the brand when buying things, but few people look at the manufacturer. In the future, in terms of packaging design, we should also consciously weaken the company and manufacturers and reduce the relevant logos."

Jiang Hanying exclaimed: "Are Procter & Gamble's products sold so cheaply?"

Yang Fei smiled and said, "We are fighting a price war with Unilever! Procter & Gamble will not be able to protect itself, so it will definitely reduce the price and promote it."

Jiang Hanying burst out laughing and said, "I think you are tired enough. You will fight with Procter & Gamble in the first half of the year and Unilever again in the second half of the year. They are fighting with the wheel."

Yang Fei said: "It should be said that it is a melee. No matter who fights with whom, all companies in the industry will eventually be involved and none of them will be spared."

Jiang Hanying said: "Because the homogeneity of products is too serious, consumers can choose too much. For the same product, if they don't choose Procter & Gamble, they can choose Unilever, and there is not much difference in quality. So whoever is cheaper will buy whoever is."

Yang Fei said: "Yes, no one can be unique in this industry. New products will be imitated in less than a month. The daily chemical fast-moving consumer goods industry is competing for brand sales."

Jiang Hanying said: "This industry is too competitive. Why did you choose this industry at the beginning? With your intelligence, if you develop in other industries, you might have greater development."

Yang Fei said: "At the time, I only had 250 yuan. What industry do you think I could do? I only bought a few bags of laundry detergent to sell it like this."

Jiang Hanying smiled and said, "Why didn't you lend me money to me? At that time, my family's conditions were OK. If you don't say that there were more, you would definitely lend it to you for tens of thousands of yuan."

Yang Fei touched his chin and said nothing.

Jiang Hanying immediately realized that at that time, she and Yang Fei were breaking up!

Her expression instantly became depressed and embarrassed.

Yang Fei said nothing, but just took her hand: "In fact, if the daily chemical industry is done well, it can be very powerful. Like Procter & Gamble, it has become a top 100 companies in the world! Unilever and BASF are also top 500 companies in the world."

Jiang Hanying's heart was infinitely sweet, and she leaned gently beside him, allowing him to hold hands.

After leaving the supermarket, a strong wind blew over outside. At the end of September, the night was already chilly.

Jiang Hanying was wearing a short skirt and shivered gently, and couldn't help but leaning closer to Yang Fei.

Yang Fei stretched out his hand and hugged her waist: "Go to me?"

Jiang Hanying hummed obediently: "What are your arrangements for National Day?"

Yang Fei said: "I want to go to the United States. I want to go to Harvard University during the holidays."

Jiang Hanying said: "I forgot that you are still a student at Harvard University."

Yang Fei smiled and said, "I just named it. If I hadn't donated enough money, I would have been fired by them."

Jiang Hanying smiled and said, "In this world, it's better to have money."

Yang Fei said: "No matter which world is, it's good to have money."

The two of them were about to get into the car when suddenly a shout came from behind: "Yang Fei! Xiaoying!"

Yang Fei and Jiang Hanying turned around in shock and saw Chen Ruoling standing not far behind him, saying hello to them.

"It's really you!" Chen Ruoling walked over with a smile, "I thought I was wrong!"

Her eyes gently swept over Yang Fei and Jiang Hanying's tightly clasped hands, and raised her eyebrows gently.

Jiang Hanying's heart panicked for no reason and pulled out his hand.

After pulling out his hand, Jiang Hanying felt regretful. Why was he afraid of Chen Ruoling? Why did he take his hand?

After thinking about it carefully, she realized that in her heart, she did not think that she was Yang Fei’s genuine girlfriend, so she was afraid that she would be seen holding hands with Yang Fei.

Yang Fei asked with a smile: "Ruoling, why are you here in Shanghai?"

Chen Ruoling looked up at the sky: "I have been in Shanghai for almost half a month."

Yang Fei said: "Is that so? I have been here for a long time."

Chen Ruoling said: "If I didn't contact you, I would never take the initiative. If I hadn't met you by chance today, I guess you wouldn't have told me that you had been to Shanghai."

Yang Fei smiled and said, "If I knew you were in Shanghai, I would naturally tell you."

Chen Ruoling said: "Where are you going? I want to talk to Yang Fei and not delay your date, right?"

Jiang Hanying was so upset that she had pulled out her hand just now that she argued: "You have something to do, let's talk about it tomorrow. Yang Fei and I have something to do now."

When Chen Ruoling heard this, her beauty changed slightly and looked at Yang Fei.

How could Yang Fei understand the subtle changes in the mood of these two women?

He smiled and said, "What multiple-choice questions are you doing? It's still early, let's have a cup of coffee together. How good is it to chat together?"

()

Set a small goal first, such as remembering in 1 second: Shukeju
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