As we all know, Unilever has been a unique "two-headed monster" for a long time since its establishment, with two parent companies and two headquarters!

One is London in the UK and the other is Rotterdam in the Netherlands.

What’s even more bizarre is that the stocks of these two parent companies are listed separately!

Until 1996, the company's management power was mainly exercised by the group's special committees.

The committee consists of two chairman and one director.

And because of its thorough localization strategy, Unilever has a fully autonomous sub-sector in every national market.

By the mid-1980s, there were 17 similar national branches in Europe alone.

This structure has caused a series of disadvantages such as unclear responsibilities, slow decision-making and repeated waste.

It is said that it would take four or five years to convince 17 European branches to produce new products.

And this phenomenon is incredible in Yang Fei's beautiful group.

Meili Group has many branches, spread all over the country and abroad, but like a person's nerve endings, they all obey instructions from the brain, and this brain is Yang Fei.

Unilever's structure also has severe negative impacts.

Since the repeated purchase of production equipment is required in each country's branches, Unilever's cost composition is extremely high, and it is impossible to achieve the same economies of scale as the Beautiful Group, and it is even more impossible to compare with Procter & Gamble.

Investors have called on Unilever to reform its complex management structure for years.

Realizing the seriousness of the problem, in 1999, Unilever learned from his mistakes and finally made efforts to carry out a vigorous restructuring.

Unilever's senior management called this restructuring the "road to growth."

The main tricks include re-connecting with consumers, concentrating advantageous brands, exploring new distribution models, establishing world-class supply chains, and simplifying business structures.

In order to achieve the path to growth, Unilever has made four strategic weight loss:

First, brand weight loss.

Unilever has selected 400 key promotions from more than 2,000 brands, and less than 20 key promotions in my country.

The second is to lose weight in categories.

Decisively withdraw from non-main business and specializes in advantageous series such as family and personal care products, food and ice cream.

The third is to lose weight in the enterprise organizational structure.

The merger of 14 independent joint ventures in my country into 4 companies controlled by Unilever has reduced operating costs by 20% and reduced foreign managers by three quarters.

Fourth, start the gradient transfer strategy.

Shanghai's factory was gradually moved to the mainland.

In order to go hand in hand with Meili Daily Chemical, Unilever moved its factory to Hezhou, developing Hezhou into a global production base, and established a global R&D center, a global procurement center and a headquarters base in Shanghai.

Unilever has carried out such a large-scale structural reorganization, and its purpose is very obvious.

That's the sword aimed at the Beauty Group!

Three years ago, within Unilever, the Beautiful Group had already listed it as the number one competitor in Greater China.

Now, the position of Beautiful Group has risen again and has become Unilever's largest competitor in the world!

In the past, Unilever's goal was to compete with Procter & Gamble.

Now, Unilever’s goal is to kill the Beauty Group first and then destroy Procter & Gamble!

First kill Jiebai, then destroy Procter & Gamble!

Of course, such company declarations are only circulated within Unilever and are not spoken by outsiders.

In order to accomplish this mission, Unilever frequently takes measures to deal with the defensive battle of the Beautiful Group.

As we have mentioned earlier, in the shopping mall, those who can fight defensive wars must be the industry leader.

in the country, Meili Group is the top representative of this industry!

Only the Meili Group can fight this defensive battle.

If there is defense, there will be attack!

On the surface, Unilever and Procter & Gamble are actually holding their big moves!

Unilever's management is well aware of the essence of war that knows oneself and an enemy, and never wins in a hundred battles.

In order to better understand the Beauty Group, Unilever naturally thought of this trick to poach people.

Just when Unilever was eager to seek talents, they were delighted to find that Su Tong from the Beautiful Group had resigned!

Su Tong's position in the Beauty Group is obvious to all. Many people may not know Yang Fei, the boss behind the scenes, but they definitely know Mr. Su.

Because Su Tong is doing a lot of business and contact work.

September has arrived quietly, and the students have ended their holidays and officially started school.

There is a Friendship Department Store on the provincial capital Wanhua Road.

Opposite to Friendship Department Store, there is the largest Xinhua Bookstore in the provincial capital. Next to the bookstore, there is an antique old teahouse.

At the entrance of the teahouse, two wooden couplets were hung.

"Why do you have to drink when you tea is intoxicating?

I don’t need flowers if the books can be fragrant.”

Anyone who sees this couplet will secretly praise it, "Good couplet, it's appropriate to the scene!"

At this moment, Su Tong was sitting in this teahouse. Her slightly sad eyes turned to the window. On the street outside, there were tall sycamore trees, with dense leaves covering the window on the second floor of the teahouse. It looked thick and thick, with a unique view.

Su Tong probably didn't know that a few years ago, Yang Fei had tea with Shi Si here, and even went shopping in the shopping mall opposite.

"Mr. Su, what do you think?" Sitting opposite Su Tong were two women, one middle-aged woman and the other young woman. The middle-aged woman was talking.

"What?" Su Tong's thoughts were completely out of their minds.

The middle-aged woman recounted helplessly: "You are asking for work in our company."

Su Tong said, "What company are you?"

"Unilever." said the middle-aged woman with a little pride, "the world's largest daily chemical company."

Su Tong smiled sweetly: "The world's largest daily chemical company? When did you become your Unilever?"

The middle-aged woman curled her lips: "Mr. Su..."

"I'm sorry, I'm not Mr. Su long ago. Just call me Su Tong."

"No, Mr. Su, you come to our company, you are still Mr. Su."

"Sorry, I won't go."

"Don't you first look at the wages and benefits we offer?"

"No matter how high your conditions are, can you surpass the Beauty Group?"

"this?"

"I even gave up on Beauty Group. Do you think I will join you Unilever?"

"Mr. Su, we don't know what conditions the Meili Group has offered you. You can talk to us about the benefits, annual salary, and benefits, everything can be discussed."

Su Tong said lightly: "No need to talk. I won't go to your company. I'll buy it. Goodbye."

"Mr. Su!" the middle-aged woman said hurriedly, "No matter what kind of treatment you treat in the Beauty Group, we can offer you double."

Su Tong showed an unpredictable smile: "Beautiful Group has Yang Fei, can your company have two Yang Fei?"
Chapter completed!