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Chapter 1020 Blue Ocean

Yang Fei was not satisfied with Jun Soo-hyun’s characterization, nor was she satisfied with the title of the book she named.

What he means is that autobiography is just an autobiography, just an ordinary person.

However, Jeon Soo-hyun’s idea is different.

The most important thing about a best-selling book is to attract people. Giving a good book title is the prerequisite for a book to sell well. When the content is homogeneous, a good book title can even increase the sales of a book by 50% or even more than 80%.

"The First Person of Daily Chemical in a Great Power" can undoubtedly play such a role.

With the big background and the pace of the times, this book title has done it.

"Mr. Yang, I have contacted the publishing house in New York. They promised to publish this book. Otherwise, I will also give the book you wrote to them to publish together? The speed of publishing books there is extremely fast."

Yang Fei said: "The English version published in New York isn't it?"

Jun Soo-hyun said: "Yes, we can also contact a Chinese publisher to publish the Chinese version. Isn't it more beneficial to publish both versions at the same time and promote them together?"

Yang Fei said: "I don't know much about publishing books. I will leave this matter to you with full responsibility. OK?"

"As long as Mr. Yang trusts me, I will definitely satisfy you."

"Then please contact all the reporters."

"I'll give it to you for a review when the sample book comes out."

"I'm going to Africa for a while and I may not be able to see sample books. Just make a decision for me."

"I would like to ask Ms. Li Yanan to take a look at the cover design of the two books. What do you think?"

"Li Yanan? Of course, I can, I will call her and tell her."

“Who can you find the most influential person about the book?”

Yang Fei smiled and said, "I myself."

Jun Soo-hyun smiled and said, "Oh, self-preface, this is a good idea. I will find a few big shots in the daily chemical industry, financial industry, and cultural industry, and write a few recommendation words each and print them behind the cover, and that will be complete."

Yang Fei said: "The publishing affairs are fully entrusted to you to be responsible for. You can just tell Su Tong what expenses you need."

"Don't worry, we are professional in publishing books." Jun Soo-hyun said, "What are you going to do in Africa?"

“Sell daily chemical products.”

"Is that so? Well, I recommend you to sell whitening products. There are so many Africans, and they have a great demand for whitening. This business will definitely become a blue ocean."

Yang Fei smiled and said, "You know you're kidding, but this may not be the direction we are working hard. It's just that there is a long way to go."

With the experience of promoting products in the United States last time, Yang Fei went to Africa to explore the market this time and was no longer aimless.

Before entering Africa, Yang Fei had to study the market demand in Africa first.

To this end, Yang Fei contacted the Chinese Society, an international student in Africa, and through them, he conducted research on daily chemical products in dozens of African countries and regions.

Do Africans use laundry detergent? What brand of laundry detergent should be used? African friends, what special needs do they have for laundry detergent?

Similarly, African friends have any special requirements for shampoo, shower gel, cosmetics, and skin care products?

Yang Fei respects the specificity of each ethnic group. Because of the differences in living habits and regional customs, the people in each region must have different needs for daily chemical products.

This research activity was launched by Yang Fei before the New Year.

But it was not until after the Spring Festival that he received feedback from international students from African countries.

International students have their advantages in conducting research activities, but they also have limitations.

Because most of them are doing research in the surrounding circles, they cannot understand the real needs of the vast number of people at the bottom.

After receiving the feedback, Yang Fei studied it carefully, made a decision, and hired a professional market research agency in Africa to conduct another survey of grassroots people.

Yang Fei carefully prepared the questionnaire and handed it over to professional institutions in Africa to carry out.

The research results of professional institutions, combined with the research reports of the African Chinese Society, Yang Fei made a cross-understanding and gained a certain understanding of Africa's daily chemical market.

Shower gel, antiperspirant, body lotion, and these products are sold in supermarkets in Africa and in duty-free shops in Jiyang, and the market prospects are very broad.

In addition, products such as various brands of body lotions, skin creams, facial scrubs, etc. are also very popular.

Facial scrub is a special existence. For us, we dare not resemble it because the particles of the scrub are so rough that they make us doubt our lives. Anyway, Asians should not try this product easily.

Baby products are generally easy to sell. Products such as baby shampoo, baby shower gel, baby moisturizer, and prickly heat powder are widely popular among African women, which also conforms to Yang Fei's judgment on the African market.

As for shampoo, black people are naturally bent and tangled in their hair, so many people simply shave their heads and wear wigs.

One of the great fun for many international students on the road is to constantly distinguish whether the dreadlocks on the heads of large black brothers passing by were wigs.

Therefore, there is not no market for shampoos, but the market is limited, especially for civilians. Locals say that they only wash their hair once a month, and some even wash their hair once a half year!

And locals say it is indeed a complex task.

If you want to clean it completely and rebrand a dreadlock, it usually takes three or four hours for men, while it takes 7 or 8 hours for women to deal with it. After seeing the cleaned sewage, international students said that it was really so dark that they could not see it.

It takes three years to do hair and a day to wash it!

This is the true portrayal of Africans.

Although Yang Fei was just reading the research report of the Chinese Society, he seemed to see the long dreadlocks of African women.

How to sell shampoo in such a place?

As for laundry detergent, Yang Fei received feedback that locals do not care about any brand, just like rural people in our country, buy whatever is cheap. Many laundry detergents are only packed in plastic bags, and there is no brand or logo.

Moreover, Africa is generally poor, so Africans buy laundry detergent and only buy small packaging, which saves the amount.

Despite all kinds of difficulties and constraints, Yang Fei is still very optimistic about Africa.

First of all, Africa has a large area and a large population. There are poor people and rich people. The rich have aspirations for a high-quality life.

Africa is the second continent in the world, with 61 countries and regions, with a population of more than one billion, and is also the second continent of the world's population. This is undoubtedly a huge market.

According to the 28-Principle, ten percent of profit is generated by twenty percent of the rich.

Twenty percent of the rich are also a large market with a population of nearly 300 million, which is equivalent to the total population of the United States.

Therefore, as long as Yang Fei seizes this 20% of the rich market, the beautiful group will take root and grow in Africa.

Secondly, Africa is constantly developing and improving, and the market will become larger and larger in the future.

Therefore, Yang Fei decided to seize the blue ocean market in Africa as soon as possible.
Chapter completed!
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