Today is the day when the latest newspaper in Shanghai, Ming Pao, is officially opened.

As the founder of the newspaper, Ye Jindong rushed to the Ming Pao main office located in the west corner of Zhabei early in the morning to preside over the distribution.

The main reason why Ye Jindong chose to start a company here is that the rent is cheap and it is close to the nearby printing factory. In addition, as the owner of the newspaper, Ye Jindong also arranged free food and accommodation for the staff nearby.

You should know that companies in this era do not have the saying of "free food and accommodation", nor do they have employee benefits. Most of them pay you how much salary you have, and then you can weigh your life yourself.

It can be said that Ye Jindong's free food and accommodation for employees is very popular.

Especially Mr. Zhou Jishen, the editor-in-chief of the newspaper hired by Ye Jindong, as a celebrity in the Shanghai cultural circle, he praised Ye Jindong's move.

Zhou Jishen is 53 years old this year. He is highly respected in the Shanghai cultural circle, has a deep understanding of Western and Chinese culture, and is especially experienced in the establishment of newspapers and magazines.

In order to start Ming Pao, Ye Jindong also visited the cottage three times and hired it heavily, which allowed Mr. Zhou to serve as the editor-in-chief of the newspaper.

Facts prove that Ye Jindong did it right.

It is not that simple to run a newspaper in Shanghai, especially the cultural circle is in serious conflict, and literati are neglected, and newspapers are also a very important public opinion position. Everyone is verbally fighting, so many newspapers will go bankrupt in a short time, either they will be sealed by the government, or it will be difficult to even open it.

After Zhou Jishen was hired by Ye Jindong, Ye Jindong directly provided financial support to the back, and all the social engagements outside were left to the old man to handle.

Zhou Jishen has a vast relationship and has deep connections, both in business, political and cultural circles.

Ye Jindong introduced Zhou Jishen to serve as the storefront of Ming Pao, as well as a "mascot", and soon attracted a large number of talents who run newspapers, such as deputy editor Liu Yazi, Shen Dongping, etc., all celebrities in the Shanghai cultural circle.

With these celebrities in charge, Ming Pao has not yet been officially released, and its overall quality has improved a lot.

At this time, Ye Jindong was accompanying Mr. Zhou Jishen to discuss the circulation and newspaper pricing in the Ming Pao office.

According to Zhou Jishen, the cultural popularity of Shanghai is not high, and the literacy rate of the people is also limited, so the circulation should not be too large.

In addition, the prices in Shanghai have not been very stable recently, especially the inflation is too high, so the price of newspapers should not be too high.

Ye Jindong accepted all these requests put forward by Zhou Jishen, the main reason was that Ye Jindong really didn't understand the market.

What's more, after dealing with Zhou Jishen for so long, Ye Jindong also realized that this old man was a practical man. He was not like some cultural people who were aloof and did not like to talk about profit.

Zhou Jishen even analyzed Li Shoumin's articles with Ye Jindong, believing that the "Legend of the Legend of Shushan" he wrote would become a hit in newspaper and martial arts serial novels. He asked Ye Jindong to sign a long contract with Li Shoumin, whose pseudonym was "Hunzhu Tower Master", at least for five years, and tie Li Shoumin firmly to the chariot of "Ming Pao", so as not to be poached when Li Shoumin became popular.

"Although literati value character, they can also fly if they have the royalties in place!"

It was Zhou Jishen's words that made Ye Jindong pay more attention to him, and he knew that this old man was not an old pedan who only studied hard, but also an excellent businessman.

"Mr. Ye, you have left me with so many important things to decide and deal with, so why don't you be afraid that I will destroy your newspaper?"

After discussing these important things, Zhou Jishen asked Ye Jindong with a smile.

"I always invite you! Although I have no experience in running newspapers, I don't doubt people, and I don't need to doubt people. At least I can do this!"

Ye Jindong's answer made Zhou Jishen very satisfied, and also made Zhou Jishen like the young man who was decisive in front of him more and more.

Moreover, Ye Jindong entrusted him with important tasks, which made Zhou Jishen not only not feel tired, but instead felt a sense of accomplishment that he was old and stronger!

...

It’s exactly nine o’clock in the morning!

The first issue of Shanghai Ming Pao is officially released in various book stalls, bookstores, and other places in Shanghai!

If newspapers and magazines in this era want to sell well, they will add some romantic and gossip versions, which are similar to the future newspapers and magazines in Hong Kong.

Ye Jindong was also well aware of this, so when he founded Ming Pao, he established two major sectors, the entertainment version and the current affairs version.

"The Legend of the Swordsman in Shushan" written by Li Shoumin's pseudonym "Huanzhu Louzhu" was published in the entertainment version.

In addition, the entertainment version also includes Vientiane, especially in the "Kaleidoscope" column, it also publishes many interesting news stories from Chinese and foreign countries, celebrity gossips, including erotic stories from female celebrities Ruan Lingyu, Butterfly and others.

Although Ye Jindong had never published a newspaper, the era when he came was flooded with entertainment, which made Ye Jindong understand that any story that the people liked was a good story, no matter whether it was vulgar or elegant!

Facts have also proved this view. The people in Shanghai will not only talk about the cultural quality. Their desire for newspapers is not only to solve information needs, but more to be curious!

In addition, in order to meet the needs of those illiterate customers, Ye Jindong also made a strange attempt to increase the scope of the comic column, so that countless customers who like to read stories but cannot understand words can understand what the story is telling through serializing comics.

He is so devoted to the readers and customers, coupled with Ye Jindong's overwhelming advertising, and even bought the headlines of his opponent's newspapers to promote his own newspaper!

That's not all, Ye Jindong spent thousands of oceans and went to the sea of ​​people to hire almost all newspaper boys in Shanghai to help sell Ming Pao.

Such a major investment and publicity have made the Zhabei District alone exceed 3,000 copies on the day of the first release of Ming Pao!

Three thousand copies seem to be not many, but in this illiterate Shanghai, it is already good to sell newspapers in a region that can reach one thousand, let alone three thousand?

If we count the sales volume in other regions, the first publication of the Ming Pao issue will definitely exceed 10,000!

...

Such a huge sales volume made Ye Jindong unhappy, and also made Zhou Jishen, Liu Yazi, Shen Dongping and others breathe a sigh of relief.

At the celebration meeting that night, Ye Jindong raised his glass to invite everyone to drink together. Finally, he made a special decision. He planned to reward part of the company's equity as a dry share to Zhou Jishen and many other backbone personnel, including the contracted author Li Shoumin!

Ye Jindong's sudden move surprised Zhou Jishen and others.

Because Ye Jindong made another epoch-making innovation!

As the roots of Western culture, Shanghai is also the Far East financial center of this era, but there has never been a form of sharing dry shares for subordinate employees!

In the traditional concept of many people, it is natural to work for their boss and get a salary. I have never heard of it!

For a moment, even a cultural person like Zhou Jishen could not help but think of Ye Jindong's nickname "Wanjia Biography"!

There has never been a person like Ye Jindong who is willing to give money to his subordinates before!

Could it be that this is really a saint?

Many cultural people such as Zhou Jishen are becoming increasingly unable to understand Ye Jindong!

So much so that at the banquet that night, Zhou Jishen and others did not dare to be arrogant and treated Ye Jindong as the protagonist. Everyone's views on Ye Jindong also had very subtle views.

In this era, it is easy to use money and power to oppress people to surrender, and people to obey you and obey you.

But it is difficult to admire you from the bottom of your heart and convince you!
Chapter completed!