Chapter 1025: Cooperation (6)
"Everyone has also realized the seriousness of the problem. The net loss per day is nearly 470,000. In this case, our annual loss is 1.7 billion. In addition, in order to build this island, we have a total loan of about 7 billion yuan. The interest paid to the bank every year is nearly 500 million yuan. In addition, we need to update and maintain the equipment on the island every year. In addition, we also need to pay subsidies for airlines and shipping companies. These totally need to be close to 200 million yuan. Moreover, our company currently has a
I have invested more than 9 billion yuan on this island. I won’t say that he will make other investments for these more than 9 billion yuan. Even if he has a bank every year, he will have several hundred million yuan in interest income. Let’s calculate, in fact, how much we have to lose on this island every year. This situation must be reversed and cannot continue like this. If it continues like this, no one can afford to delay it. This is also why I must call you all over to hold this meeting today." Li Yuxin took Ye Shuang's words and said.
Ye Lingtian did not expect the problem to be so serious, and said directly: "Forty-four days, there are only 112 people in total, which means that only less than three new people are received every day?"
"Yes, it's all brought by a travel agency. There are only a dozen people in a group. We receive one group on average a week. And the average consumption per person per day is only more than 1,700 yuan, which is a big gap from the 2,500 yuan we originally estimated." Ye Shuang nodded and said.
"This is calculated as a daily cost of 480,000. What does this cost include?"
"It only includes employees' salary, food and accommodation, and some normal consumption, such as water and power plants, etc. This is a daily consumption. This does not include the costs of regular maintenance, upgrades and other annual expenses mentioned by my sister-in-law."
Ye Lingtian knocked on the table with his hands. This problem was indeed very serious. Ye Lingtian smoked again, then looked at Li Yuxin and asked: "Have our advertisement been put on? Is our movie released?"
"It has been launched one after another, the movie has been released, and the box office is very good, exceeding 700 million in one week." Li Yuxin said.
"Then why is this happening? It's not so bleak. We have invested a lot of money in advertising." Ye Lingtian was a little helpless.
"Zhou Yulin, you are responsible for the management of the island. Tell me, what are the reactions of people who come to the island for tourism? You should have an understanding." Ye Lingtian turned his eyes to Zhou Yulin and asked.
"Everyone responded very well. In addition to feeling that the popularity was not strong, everyone was having fun and mostly lingering. Many people also said they would come back in the future." Zhou Yulin replied.
"Why is this happening? This shows that there is no problem with the construction of our island."
"The problem is not on our island, but on tourists. The main problem is that no one is willing to come. As long as someone is willing to come, we have confidence that he will come again next time. The problem now is that everyone is unwilling to come. I personally analyzed that there may be several reasons for not being willing to come. First, it is not famous yet. People usually choose some old-fashioned tourist areas when traveling. You may have heard of the name of our Sanhuang Island and have some understanding of our Sanhuang Island. However, if you really want to travel, you won't choose to come here. This is the normal psychology of people.
It is not easy to travel once, of course I will choose some places I have long like, such as Maldives, Jeju Island, Hawaii, etc. Even if I know that our place is good, I will not choose to come here. After all, ours is just an unknown new tourist area. Secondly, the travel agency does not mainly recommend us. We are currently working with several of the largest travel agencies in China, but the cooperation is limited to a subsidy of 100 yuan per person. This is not a big temptation for a travel agency. The travel agency mainly focuses on popular travel routes.
Because there are many people going to these places, they mainly focus on these routes and make money by making business. Our rare tourist route is basically no one who joins the group. They organize to come to us once, and they have to combine the tour personnel from all over the country to form a group. They basically form once a month, and there are only a dozen people at a time. This is really not much money for them, so the travel agency is not willing to recommend our route, and some even refuse to take our route directly. This is also one of the main reasons why no one comes on our island. The third point is publicity strength
It's not enough, or the promotional method is wrong. I have asked people to study and investigate it carefully. Everyone is not very interested in the advertisements we make on the TV screen. After watching the advertisements, they know that there is such a place, but they absolutely have no intention of traveling here. These people who travel to our island decided to come because they saw the beauty of our island on movies and reality shows. So, there are problems with our promotional method. I have only found these few problems, and each of these problems is fatal." Li Yuxin said slowly, saying very seriously.
Ye Lingtian nodded and said, "Yu Xin's analysis is very good. Travel agencies rely on the number of travelers to make money. It is not realistic for you to ask them to sell us for 500 yuan. Now these reasons are all here. Everyone uses their thinking ability to think carefully and think about it. Is there any good solution? What do I have to say about my opinions? First, we don't want to make money now, and we don't want to make money now, but I hope we can make money in the future without losing money in the future. Second, our primary goal is not to turn losses into profits on the island immediately. Our goal is to make popularity. The more people come, the more people know our island.
Chapter completed!