248 final schedule

Many of the work in "The First Blood" is ready.

Chen Fei first conducted several small-scale screenings in the company's small screening hall, and invited several groups of professionals and some industry experts to watch the movie. The response was very good. Of course, everyone also mentioned their opinions and suggestions one by one. Chen Fei listened modestly, adopted it selectively, revised the video again, and finally finalized the film.

At this time, all post-production has been completed and the film has been copied.

In addition, the relevant approval work was also completed and the Dragon Biao was successfully obtained.

Although the movie "The First Drop of Blood" is not like "Top Gun" and has clearly received direct support from a certain military department, it is also endorsed by the military, so the radio and television industry did not dare to say anything more, and did not dare to pick on it. It gave Long Biao to Chen Fei very readily.

So, at this time, everything is ready, and only the east wind is missing.

"Brother Fei, it's time to set up the schedule?" Chen Fei's secretary asked expectantly.

This is Chen Fei's second secretary.

The first secretary was taken to the United States by Zhang Yuhe and went there to develop business. This secretary was the front desk of the company and was named Xu Yun. He had just come to be a secretary for Chen Fei for a few days. He has a round face and looks cute like a porcelain doll. However, he has a good figure, a bulge in front and a tilted back, and is cheerful, extroverted, and capable.

Dealed?

Chen Fei touched his clean-scraped chin and began to ponder.

The movie schedule refers to the "auspicious day" that the film distributor comprehensively considers the type of film, content and other factors, which is the "auspicious day" that the film chooses to meet the audience, that is, the interval between the release date of the film and the next day.

There is a saying in the film industry that schedules time to determine life and death, which means that the box office of a movie is directly related to schedule. If some excellent movies are scheduled for the Spring Festival period or other more important periods, the box office can be increased by several hundred million.

Of course, if it is some low-cost movies, if you insist on entering the giant's killing formation, you may not even be able to take back the book.

Therefore, determining the schedule is very important for a movie, which is why Chen Fei has to think about it seriously.

For the audience, the movie schedule is a time period when you have time and are willing to concentrate on seeing certain types of movies.

The emergence of movie schedules and the marketing strategies for movies for different schedules are important signs of the level of film marketization in a country.

The Chinese film schedule was gradually formed in the 1990s by drawing on the American film market.

In recent years, movie schedules have played an increasingly important role in the development of the domestic film market. Whether schedules are scientific is one of the key factors that determine whether a movie can achieve box office success.

Therefore, the film company attaches great importance to the arrangement of films and often regards the arrangement as an important means to increase the box office.

After more than 20 years of development, the schedule of Chinese films has formed a four-day schedule, including summer schedule (about 100 days, early June to the end of August every year), New Year schedule (nearly 100 days, early December to mid-to-late February of the following year, National Day schedule (7 days), and Spring Festival schedule (7 days, included in the New Year schedule), supplemented by small schedules such as Valentine's Day, Qingming Festival, May Day, and Singles' Day that has emerged in recent years.

The significance of schedule to the development of China's film industry is self-evident, but everything has two sides. The schedule and schedule of schedule of the China film industry has accumulated some problems today, which is worth paying attention to.

First of all, the phenomenon of concentrated crowds is generally serious.

According to recent experience in movie box office revenue, March and November are in a relatively weak period each year.

Given the importance of schedule screening to box office, film vendors choose popular schedule screenings to be concentrated. The concentrated crowd is reflected in the large number of schedule screenings and the box office is dominant in a few schedules.

Due to the relatively limited entertainment time of the audience, the large film market has squeezed into the small film market. The popularity schedule of some small and medium-sized films is relatively low, making it difficult to attract enough viewers.

The concentrated collection of film schedules has expanded the problem of polarization of the film box office market, and has a negative impact on the healthy development of the overall domestic film market.

The quality of the video is ignored.

The scientific or not of schedule directly affects the box office, but the quality of the film is the fundamental factor that determines the box office.

At present, the schedule of domestic films is mainly determined by the producer and the distribution company. If the producer intends to release a specific schedule, most theaters will not refuse, but the number of scenes obtained by the film and the schedule of the film will be determined by the market, and the final box office will be determined by the quality of the film.

For example, a certain film adapted from the reality show column hoped to obtain a good box office by relying on the "fans" and influence accumulated by the column. However, the film was filmed less than one month, and the participants played roles in the movie for the first time. The director and screenwriter were also newcomers. The film's overall planning lacked corresponding experience, which caused the film's quality to be low and led to a box office failure. Domestic professional film review websites generally scored very low. A certain website in the 10-point system scored only 1.1 points, while the five-star Douban scored only 2.1 points. The experience of this film is not an isolated case.

In recent years, many films have been "lively" in popular schedules such as New Year's Day and National Day, and have been rushing to build and roughly produced. The story content is generally lacking in attractiveness, innovation, and even contrary to the common sense of movies. The audience's exit during the movie is often seen in newspapers.

A survey shows that 59.6% of respondents are most interested in whether the movie can tell a "complete good story" for the standards of good movies.

It can be seen that the quality of the content of the video is very important to box office revenue.

Inadequate matching of positioning schedules.

There are many factors that affect the schedule of movie schedules. In addition to the quality of the movie itself, it also includes film positioning, investment scale, shooting and promotion cycles.

For example, videos for teenagers are suitable for screening in the summer and spring festivals.

Due to the large difference in influence between schedules, for films with higher production costs, only the May Day, summer, National Day, New Year and Spring Festival screenings can be achieved by screening.

Even if the content positioning of many videos is obviously inconsistent with the schedule identification, they are still online in these schedules. For domestic films with a larger number of small and medium-sized production costs, the schedule is mostly determined after completion. At this time, the batch schedule of similar themes has been scheduled for batch screening or the promotion and distribution cycle is too short, and there is little room for selection for the promotion of the film, so they are forced to choose schedules nearby.

At the same time, large-scale films often play a role in the internal industry as a weather vane, and their utilitarian schedule strategy further aggravates the misalignment between positioning and schedule cognition of small and medium-sized production videos.

Chen Fei thought for a while, then said, "Let's do this, it's scheduled for September 1st!"

"September 1?"

Xu Yun was shocked, her watery eyes widened, her face was full of disbelief, and she was stunned for a while before she asked Chen Fei: "Brother Fei, why don't you push me, it's time to make a move for National Day?"

There are National Day holidays, and many units will organize group movie watching activities. Generally speaking, the box office in those days will be better than other periods, so he doesn't understand why Chen Fei has to suspend the schedule on September 1st.

However, Chen Fei just smiled and did not explain. He naturally had his considerations. First, he wanted to set a good example for filmmakers across the country. As long as the movie is good, the schedule is not that important; second, his movies must consider the issue of global release, and the difference between the front and back cannot be too big. Third, he also had to consider the battle mission of "The First Blood". So after thinking about it, September 1st is the most appropriate, but some of these reasons cannot be said, and some are too lazy to say, so he just smiled.

"Brother Fei, do you really have to set the schedule on September 1st?" Xu Yun was still a little unbelievable because this was not in line with Chen Fei's habits. Before, Chen Fei was the most lively when he was, but now, why did he change his gender?

Hearing Xu Yun’s question, Chen Fei smiled and said, “You’ll be so meager now.”

Chen Fei’s meagerness and Xu Yun have management authority. Many times, Xu Yun is doing the meager updates.

After hearing Chen Fei's words, Xu Yun said oh, and then he was sure that Chen Fei was not lying. "The First Drop of Blood" is really scheduled to be released on September 1st.

"Brother Fei, if that's the case, the box office of "The First Blood" will be much less!" Xu Yun was still a little unwilling to accept it, as if those small money could finally fall into her pocket.

Seeing Xu Yun's appearance, Chen Fei was amused and joked: "Don't just think about the box office every day. If it falls into the eyes of money, it will be troublesome."

"But Brother Fei, it's really a lot less money!" Xu Yun pouted while editing Weibo.

Chen Fei smiled and said, "Remember, we no longer care about the box office, do you understand?"

ah?

We no longer care about the box office?

Xu Yun was stunned, and his hands that were typing stopped.

She stared at Chen Fei with her big eyes flashing.

Don't care about the box office?

What do you care about?

Unfortunately, Chen Fei did not explain to him.

She pouted, then lowered her head and continued to edit. Soon, a meager was released: "September 1st, See you in "The First Blood"!"

This meager streak was like a meteorite and it smashed into the entertainment industry with a bang, causing great waves.

"What? September 1st? Really? Fei Ge's new movie will be released on September 1st? Didn't it mean that it will be National Day?"

"Fuck! September 1st, so soon! So, we have a new movie to watch!"

"September 1? It seems that I have to go out for less food these days, so I have to save money. Then I will go with my girlfriend to watch movies. My girlfriend likes Fei Ge's movies very much. She usually has to watch them two or three times, and she still has to spend a lot of money. I have to save money this month's living expenses!"

Many netizens and movie fans were immersed in happiness all of a sudden, and they were so happy that they couldn't stop talking about it every day. The first sentence they met was "Have you heard of "The First Drop of Blood" will be released on September 1st?"

However, it is not only the movie fans who are hit by this meager, but also some industry insiders are also shocked by this meager. However, their happiness is different from movie fans, and their feelings are more confused.

"What's going on? Why is it September 1st? Why is it not National Day?" Zhuo Wei, the first domestic entertainment reporter, frowned, and his index finger hit the table, falling into deep thought.

The reporter of South China Entertainment widened his eyes, and after reading Chen Fei's meager word by word, he slapped on the table and said excitedly: "Okay! OK! Brother Fei is really going to make trouble again! His schedule is beyond everyone's prediction. He is going to make trouble again! Haha, we have work to do again!"

capital.

Xuefu Road Xuefu Building.

In the office on the 21st floor.

The general manager of Guilan Marketing hugged his hands and looked outside silently. Through the huge floor-to-ceiling glass windows, he saw cars coming and going on the road below.

Dongdongdongdongdong.

A knock on the door sounded.

"Come in!"

"Mr. Lan, are you looking for me?"

"From now on, watch Chen Fei's every move?"

"Chen Fei?"

"Yes! His new movie is expected to be released only on National Day, but now it is suddenly in advance. I doubt he has any major considerations. It is very likely that he wants to use an event for marketing, and even he may use a brand new marketing method, so he will keep an eye on his every move from now on."

"Okay, Mr. Lan, I understand!"

At a movie distribution company thirty kilometers away from here, manager Huang Bocheng narrowed his eyes.

"Mr. Huang?" the secretary whispered.

But Huang Bocheng did not answer, he continued to remain silent. After three or four seconds, he raised his head and said, "You contact the US side now, just say we want to screen "The King of the Sky" to September 1st, and we will not wait for National Day!"

This time, they fully represented the Chinese release of the latest air combat film "King of the Air" by the well-known American director Mei Long.

Chen Fei's "Top Gun" has a great influence after its release. One of the biggest influences is that many people now think that the J-10 is better than the F16, so the US military is anxious. They urgently bid for a movie and want to make a movie to change people's understanding!

"The King of the Sky" was created in this context.

Originally, according to the previous plan, they planned to release the movie on National Day. Of course, this was just an idea and had not been finalized because they were still negotiating with the US side. However, now, he suddenly decided to advance the release date and also mention it to September 1st.

After hearing his words, the secretary was stunned for a moment and reminded carefully: "Mr. Huang, the US side is afraid that it will not agree."

"No, they will definitely agree. In this way, you contact Meilong directly, I believe Meilong will definitely agree!"

"Why?"

"Because Chen Fei's "The First Drop of Blood" will also be released on September 1st!"

"Mr. Huang, what you mean is..."

"Yes, Meilong is a person who never admits defeat. I believe that he has long wanted to compete with Chen Fei. He has been hesitating before because he has been waiting for Chen Fei's "The First Blood". Now, since "The First Blood" has been scheduled, then "The King of the Sky" can be scheduled."

"But the box office in September..." the secretary stopped talking.
Chapter completed!