Chapter 201 Ten Billion Box Office(1/2)
2010 billion box office
Today is the August 1st Army Day.
Zhuowei, who once served as a soldier, should put aside all the work and affairs at hand today and concentrate on celebrating his holiday with his former comrades.
Although he is no longer an active-duty soldier, he joined the army for one day and served in the army for life in China. The August 1st Army Day is still a festival for these veterans.
Just like a person's birthday, no matter what kind of job you are in the future, the president, engineer, doctor, worker, or criminal, the important birthday of your birthday will never change.
August 1st is the birthday of a soldier and will never change. Therefore, on this day, all veterans should put down all the chores at hand and celebrate them attentively.
However, this August 1st year in 2011 is destined to be more special.
Zhuowei sat behind the desk, put his hands on the table, and kept typing on the keyboard. Dada, only the sound of typing on the keyboard in the office was heard, very crisp and nice, just like a sonata.
He is rushing for manuscripts.
As the boss of the domestic entertainment industry, this title was self-proclaimed, but it was also given to him by some colleagues. As the boss of the domestic entertainment industry, he plays an unparalleled and important role on this important day today.
Today, Chen Fei's film debut "Wolf Warrior" was officially released. His first job was to predict the first day's box office.
He is not a prophet, but he has keen intuition and rich experience. Of course, there is another point that he has extensive connections and a wide source of intelligence, so many directors or investors of movies like to ask him to predict the first-day box office because it is more accurate and has little difference.
However, this time Chen Fei did not invite him, he took the initiative to do this job. Of course, another point is that other media reporters in the entertainment industry are eagerly waiting for his predictions. Those guys want to use his predictions as the criterion and then make a big fuss.
From a certain perspective, he also used this prediction as an important means to promote himself, because Chen Fei's movie is so awesome, it is so powerful that many journalists or professionals who like to predict the box office are afraid to speak loudly, and they all shut up, for fear that they will accidentally get too big and lose their jobs.
The movie "Wolf Warrior" has set several firsts. The first time it was so large-scale publicity and marketing, it is said that the marketing expenses alone were as high as 800 million; the first time it was such a high screening rate, and the first time it attracted such high attention from the people of the whole country. The first time it caused many criminal cases because of the problem of being too difficult to buy tickets. In the end, the police had to intervene. The first time it was a paper media and online media collectively waved their flags and shouted for it.
So many first-time combinations have made many people very cautious about the first-day box office and final box office of "Wolf Warrior" and dare not draw conclusions lightly.
At this time, if Zhuo Wei came up with his own conclusion and ensured that there was no big error, then his fame would surge again.
As an entertainment reporter, fame is also very important. Just like a celebrity, in recent years, especially after contacting Chen Fei, Zhuowei has become more and more clear about his positioning, that is, he is a celebrity reporter, and he wants to run his reporter brand like those entertainment stars. Therefore, this time is a very important marketing for him.
He was typing on the keyboard.
Dingling.
The landline on the table rang.
The phone on the table was an insider phone, and most people couldn't call it, so when they heard the phone ringing, Zhuowei quickly stopped beating and reached out to pick up the phone: "Hey, I'm Zhuowei."
"Brother Wei, the situation is somewhat different. We investigated several highly representative cinemas, especially some cinemas in third- and fourth-tier cities, and found that the attendance rate of "Wolf Warrior" is generally higher than we expected before. Take Fengxian as an example. The two cinemas in this county, the largest Xinhua Cinema and the cinemas built in some years, have all had attendance rates of more than 80%.
"More than 80%?" Zhuowei's eyelids twitched.
His previous estimates were that the attendance rate of first-tier cities was more than 80%, the attendance rate of second-tier cities was 70%, and the attendance rate of third- and fourth-tier cities was basically more than 50%. But now, this data is very different...
After hanging up the phone, Zhuowei fell into deep thought.
It seems that there are some problems with the previous estimate and need to be changed.
While he was thinking hard, a row of mobile phones on the table rang out.
There was a row of mobile phones on his desk, a total of five, all of which were working mobile phones.
Although he is just a reporter, he is not only one person. Although the articles he has written only one signature, in order to write these articles, at least three or four people under his command are busy collecting data for him and searching for materials together.
At this time, the phone in the third position rang, and he quickly picked up and answered.
"Hello."
"Brother Wei, I have a latest situation to report to you. I found that the major cinemas in the capital have started selling peripheral products of "Wolf Warrior". In addition to cinemas, they are also sold near major supermarkets and some important shopping malls."
"Peripheral products?" Zhuowei's pupils shrank.
"Yes, Brother Wei, I probably looked at it. There are toys with four-rotor drones, wolf warrior armbands, and light tanks of Type 05. Of course, there are some guns and other things. The response is pretty good and the sales are pretty good, especially those children, who like it very much, and they both pester adults to buy it."
"How is the price?" Zhuowei asked hurriedly.
"The prices are not expensive, they are cheaper than ordinary toys, and they also have big promotions, saying that you can get discounts as long as you take the movie ticket for "Wolf Warrior". However, the quality of these toys is very good, the styling is very special, and it is very fun. I think Fei Ge must have found a master to ask someone to design it specifically, so there are many people buying it. Brother Wei, I think the sales of these toys will greatly promote the increase in the box office of the movie and attract more people to the cinema."
After hanging up the phone, Zhuowei frowned even deeper.
This Chen Fei...
How can we make these methods so superb? Even the development of peripheral products has been developed?
Zhuowei naturally knows the development of the film's peripheral products, but most of this set is just something foreigners like to do. Most domestic filmmakers think it's troublesome and are not willing to get involved, but Chen Fei...
He keenly realized that Chen Fei had really worked hard to manage the movie "Wolf Warrior" and did his best.
So, does Chen Fei have any special expectations for this movie? I hope he will create a record or become a monument that cannot be reached with us?
Otherwise, even if he develops film peripheral products, the price would not be so low?
Zhuowei's brows became tighter and tighter, and the office environment became quieter and quieter. It seemed that even the wind did not dare to blow in, as if he was afraid of disturbing his thoughts.
After a while, he picked up a cell phone on the table and made a phone call. His voice became much more serious: "Hey, Xiao Li, have you heard any news?"
"Brother Wei, I haven't gained much yet. Yuhe Film and Television is very strict. Even if I ask the security guard, I can't ask one. So, my friends have not answered my phone these days, so I don't know how Fei Ge's estimate of the first day of the box office of "Wolf Warrior". However, when I entered the bathroom before, I heard someone next to me calling. He said that "Wolf Warrior" must have a box office of 50,000 or 60 billion. I just chased out to see who that person was, but I didn't see it, and I missed it."
Zhuowei made a few more calls and looked for some other clues, but... Unfortunately, as more and more clues gathered, his predictions became less and less pronounced.
A headache!
Zhuowei slapped his forehead and was afraid of it.
The time for submitting the manuscript is getting closer, but I still have no idea at all.
After thinking for a long time, Zhuo Wei bit his teeth and made a bold prediction: "The first day of "Wolf Warrior" was 580 million yuan."
"Zhuowei predicts that the first day of Wolf Warrior's box office will be 580 million!"
This news quickly swept through the entire entertainment industry like a tornado, and everyone who saw this news was stunned.
"Fuck, the box office on the first day was 580 million, which is higher than the final box office of many movies. Do you want to be so awesome? "
Many people were stunned.
In the original world, when "Wolf Warrior" was released, the box office on the first day was only more than 40 million, which was the reputation that fermented later, and then it gradually increased.
But here, with the cooperation of Chen Fei's bombardment of propaganda and various marketing methods, and of course, with the cooperation of the military and government departments at all levels - these units have organized collective viewing, and some even have to write their impressions after watching. With these methods, the viewing situation of this movie will definitely be much better.
However, the box office on the first day was 580 million, which was beyond the expectations of many people.
Wang Rihua, the director of "Sunset", saw Zhuo Wei's meagerity and sighed with lingering fear: "Damn it, it's good that we run fast, otherwise..."
Thinking about it now, he still feels scared.
His small-budget movie "Sunset" was originally planned to be released on August 1st, because his movie was somewhat related to the military. He originally planned to be released on the Army Day and then play the edge ball to market it.
But soon, news came that "Wolf Warrior" would be released on the August 1st Army Day. Some well-informed people also heard from Chen Fei, saying that they suggested that everyone re-set the schedule, either in advance or postpone it. At the beginning, Wang Rihua actually didn't want to re-set the schedule, so he even came up with a bold idea to take advantage of the popularity of "Wolf Warrior".
Fortunately, he finally listened to his friend's advice. His friend told him that it is best not to use Fei Ge's movies to get the popularity, otherwise it would be bad and would be bombarded with nothing left.
Now, it turns out that his friend has made a wise move. Several movies have been released with "Wolf Warrior" these days, and they haven't even had a bubble, and the box office... It is said that if they can sell for 50 or 60 million, it is probably difficult to even 50 or 6 million!
So at this moment, when Wang Rihua saw Zhuo Wei's meagerity, he couldn't help but feel secretly glad that the box office on the first day was more than 500 million yuan, so how much is the screening rate? The screening rate of the Wolf Warrior has increased. Isn't there even no chance for other movies to be screened?
So, he was extremely grateful.
He was secretly sighing in his heart, and a person hurried in from outside: "Brother Wang, I just asked, what are you talking about? Damn, even the "Wolf Warrior" was scheduled for the midnight event?"
What? Wolf Warriors were arranged in the midnight venue?
Wang Rihua's eyelids twitched when he heard this.
The movies released before, no matter how big the director or the awesome star, are just popular during normal times. In the morning, midnight, and other movies can survive for a while, but Chen Fei's "Wolf Warrior"... actually dominated the midnight scene!
grass!
Why is it so cruel!
After coming back to his senses, Wang Rihua asked: "That morning..."
"I was also booked by "Wolf Warrior" in the morning. Didn't they have a special show for the elderly? The old men and women get up early every morning and can't sleep. They just happened to watch the events in the morning, so they were booked by Wolf Warrior in the morning, and many government agencies and military units have booked the venues."
Oh shit!
Wang Rihua cursed and sat on the sofa with lingering fear.
Fortunately, it's okay, but his movie was withdrawn early, otherwise he would have died without a burial place.
"I have to pay attention in the future. As long as Chen Fei's movie is released, I have to stay away!"
Wang Rihua secretly warned himself.
Many people couldn't sleep on this night, and they were still waiting energetic at twelve o'clock at night.
Everyone is waiting for news, and everyone wants to see how much box office in "Wolf Warrior" will be available on the first day.
Many people are waiting.
Late at night on this day, at around 3 a.m., Chen Fei posted a meager: "Warmingly celebrated the box office of "Wolf Warrior" on the first day of the box office reached 980 million yuan!"
What?
Seeing this number, countless people jumped up.
980 million?
The first day's box office was 980 million?
To be continued...