Chapter 54
Time flies, and five days pass by in a blink of an eye.
The ministers were curious after not attending morning court for five days.
Before, Jiannu entered the pass and defended the capital. Many officials participated in the transportation of food in the city. It didn’t matter if they didn’t go to the morning court, but now Jiannu has come out of the pass, why doesn’t the emperor seem to have gone to the morning court?
Didn’t I have to make a comment every day until midnight, and then I will pay a speech on time the next day?
Why does the emperor seem to be a little...short on his duties recently?
However, the emperor's behavior made many ministers feel relieved.
This is fine, otherwise everyone will be tired.
On the third day of the second month of the third year of Chongzhen.
After Chongzhen woke up, he took a bath and used his own recipe with satisfaction, the soap made after Xu Guangqi improved it.
Emperors of the Ming Dynasty usually took a bath in the morning.
After taking a shower, Chongzhen happily used breakfast.
Soon, Cao Huachun came.
"The Emperor's Holy One."
"What's wrong?"
"It's spread. Now the powerful and powerful men are spreading the soap. Lord Han, Lord Qian, Lord Wang, and Lord Zhou took two pieces from my servants."
The Lord Han, Lord Qian and Lord Wang, who he mentioned, of course, refer to the Grand Secretary of the Cabinet Han and Qian Longxi, as well as the Minister of War Wang Qia.
Master Zhou Ge is Zhou Yanru.
Although the civil servants of the Ming Dynasty acted very decent on weekdays, they were actually more coquettish than the other, and their private life was more luxurious than the other.
I heard that the emperor was using it, and this thing was rushing to use in the upper circles of the capital.
I don’t know where I heard the news, and even the Queen was using it. As a result, the ladies in the capital were not willing to be lonely and were looking for a source of goods at high prices.
To Chongzhen's surprise, the highest price had already reached 10 taels of silver per box of soap.
Some people even think it can be collected.
This reminded Chongzhen of the famous economic bubble event in history - Dutch Tulips.
He had a sudden inspiration and felt that this matter could be played in a different way.
First whip the soap into a collectible luxury item.
In order to show that they are different from others, rich people like to collect items that they think are profound.
So how can we make rich people really willing to pay for collection?
Give an item a price that is itself noble and makes it known that its quantity is limited.
In the next few days, the shipment volume was completely controlled by Chongzhen himself.
About 20 boxes of soap flow out every day, and once it comes out, it is snatched away at a high price. Moreover, the channels are very opaque and are obtained entirely through relationships.
Those women spent money without blinking. After dragging people to find connections, they bought a box of 20 taels (about 13,000 yuan).
News about soap spread rapidly in the circle of powerful people in the capital.
Some people say that the soap was made by a mysterious figure in the capital. It was made of a lost ancient method in the Western Regions. Anyway, it was passed down to be magical. Now the emperor and queen in the palace are using it.
Two more days later, news came from somewhere, and 100 boxes of limited editions will be released next.
As soon as he heard this news, Cao Huachun's threshold was almost broken.
Some time ago, everyone thought that he, the spy leader of the East Factory, was as hateful as Wei Zhongxian. Now, no matter how you think Cao Huachun feels cute, I really love you so much, so Eunuch Cao, please give me a box.
Cao Huachun was confused himself. As soon as the news was released, the 100 boxes were booked immediately.
All these people are crazy?
In Chongzhen's words: You will never understand the world of rich people!
They like novelty and rare things. The more expensive they like, the more they can show their uniqueness.
So the limited edition 100 boxes has been sold for 100 taels of silver (about 65,000 yuan) per box.
If another time traveler travels over and discovers this now, he will probably be shocked. This fucking box of soap can actually be sold at this price!
Just like a Chanel's clothes worth tens of thousands of yuan, you will fade immediately after washing them. Don't think it's a quality problem. People don't expect you to wash them at all. You can throw them away after wearing them for a while.
This is the behavioral logic of the real rich people.
Isn’t this the kind of behavioral logic of the dignitaries in Beijing now?
This matter seemed to have grown wings, and it spread throughout the upper circle of Beijing within a few days, and then began to spread to Nanzhili.
The people there are truly rich.
Rich people have special treatment and special people come to serve them. They say that the luxury goods such as soap are mentioned. When the powerful people in Nanjing, Suzhou, and Hangzhou heard about it, they would not jump up.
After the 100 boxes of limited edition soap were released, Chongzhen immediately sent someone to Nanjing to spread the news.
So far, I have sold 180 boxes of soap and have actually made 15,000 taels of silver (9.75 million yuan)!
This was completely beyond Chongzhen's expectations.
This also fully illustrates one thing: Damn it! The powerful class in the late Ming Dynasty had money!
It seems that the strategy of this soap needs to be changed. If you don’t open a store, you will run according to this model for a period of time, and wait until the top group of people harvested a batch, and then slowly lower the price.
Then who, this is not how Tesla plays?
And what’s awesome is that Chongzhen’s soap is a consumable.
These dignitaries said they bought them and collected them, but not all of them were collected, right?
There will always be someone to use it, and you will definitely buy it after using it!
Just this thing completely refreshed Cao Huachun's three views and opened the door to a new world.
He can only say: The emperor is wise and wise!
Chongzhen began to settle accounts in the Qianqing Palace. Now he can do business in Beijing, Nanjing, Suzhou and Hangzhou. After all, the production capacity is limited, so it would be better to follow this model.
A rich man in a place earns 20,000 taels a month. Considering that some people collect, they will reduce the repurchase by half in the second month, which means that they can earn 10,000 taels a year in the second month, and basically maintain this level in the future.
In four places, they earn 80,000 taels in the first month (about 52 million yuan), and in the second month, they earn 40,000 taels (about 26 million taels) to 60,000 taels (39 million yuan).
This deal is still feasible!
First cut off the leeks of high-ranking officials and nobles!
When the production capacity rises, new products will be released slowly and the rich will be put into the rich.
The premise is that public opinion must be done well.
In view of this, Chongzhen instructed Cao Huachun, soap and shampoo production plants to send factory guards to protect them closely and protect them for a period of time.
Still one step away.
What's missing?
Brand name!
Let people remember it completely!
After thinking about it, Chongzhen thought of a name that suited the values of ancient people: Qianyuantang.
What does Qianyuan mean?
Qian is the heaven, Yuan is the beginning, Qian Yuan is the beginning of the way of heaven.
Taken from the first hexagram of "Gan" of the Book of Changes, "Tuan", one of the ten-wing wings, says: "It is great that Qianyuan, all materials begin to rule the sky.
Chapter completed!