Chapter 817 Price adjustment
Back at Le Chi, Han Songlin first went to Fule Wine Industry to take a look. Fule Wine Industry is still in production.
Han Songlin was going to visit the winery, so in order to show his importance, Xu Lu naturally led the office staff of Fule Wine Industry to greet the winery gate.
The winery and the past have not changed much. Many of the things were arranged by Han Songlin himself.
For example, the stone wall with the four big characters Fule Wine Industry engraved at the gate.
I still remember what I was like.
The characters are still bright, but the stones have traces of time.
Han Songlin smiled and shook hands with the person greeting the gate: "I just came to the winery and smelled the fragrance of wine from a distance."
When winter comes, the winery can see steaming water, which is the steam of the wine.
A large amount of steam with the aroma of wine drifted away, living near the winery, smelling the aroma of wine every day.
Xu Lu smiled and said, "Living near the winery, you can even get half a pound of alcohol if you don't drink!"
"Haha, Mr. Xu is in charge of such a big wine company. Do you have to have a drink today?"
Today is the last day of Fule Wine Industry's production before the New Year. After the end, the Spring Festival holiday will begin.
Fule Wine Industry has basically been on national statutory holidays in recent years.
Of course, in the afternoon, there is a reunion dinner.
With the situation of the BABA banquet, all kinds of hard dishes are naturally very exciting.
As for not finishing it?
I can't finish eating and pack it back to eat.
Xu Lu chuckled and said, "The boss should drink a few more drinks today. Everyone, I'm looking forward to the boss coming."
Han Songlin talked to the winery management again, but no one else could recognize him.
Yuan Hongping still knows him!
Yuan Hongping was an absolute old man in the winery. He has been conscientiously in charge of the winery production for ten years.
Under Yuan Hongping's management, there has never been any quality problems with the winery in the winery.
"Old Yuan, are you in good health?"
Yuan Hongping's face showed excitement: "Thank you for your relationship with the boss. I'm in good health. I can eat two bowls of dry rice (rice) in one meal."
"Don't eat too much food at a meal. You should eat more vegetables and fruits to be healthy in daily life. Don't just stare at the meal."
"Just eating vegetables is not too hungry!"
Han Songlin: "If you are not hungry, you can eat two more meals a day. Are you worried about eating less?"
"A few meals a day, Xiaoya!"
Everyone present couldn't help but smile, thinking of the children at home, so they had to have several meals this day.
Anyway, the first thing I did when I got home from school was to call my mother, and then ran to the kitchen to see if there was any leftover food at noon.
There must be leftover food. After the solution is solved, you can still have dinner normally after a while.
When you come to the winery, you naturally have to look at the current situation of the winery.
There is nothing to see when it comes to production.
There has not been much change in the past few hundred years since the production of liquor.
Han Songlin mainly visited the wine storage warehouse.
In Fule Wine Industry, there are two main ways to store raw wine, large stainless steel tanks.
The smallest jar is 300 tons, and the large jar can store 3000 tons of wine.
Another type is to use pottery wine jars to store wine.
The raw wine stored in the wine jar is of good quality. It is usually placed in specially built wine storage cellars for storage.
For example, Fule Wine Industry dug out a wine storage warehouse in the mountains.
It is now filled with raw wine of various vintages.
The earliest ones were all wine from thirty years ago.
High-level liquor has no shelf life, so it can be stored as long as you want.
"There are now 400,000 tons of raw wine stored in the first branch."
"The second branch factory has 200,000 tons of raw wine."
"Add to the inventory of several other branches, our total raw wine inventory has reached one million tons!"
Million tons of raw wine stock!
Is this raw wine stored in the warehouse for nothing?
This is not the case. These raw wines can be pledged to banks and funds can continue to be turned over.
The funds must be moved and they are left directly, but they are not possible.
Xu Lu: "Now all the base wines we leave the factory are stored for more than three years before leaving the factory."
"It takes four years for Fulechun to be stored, five years for Jin Liufu, seven years for Fuleyuan, and ten years for Fule Supreme."
The production of Fule Supreme Wine must be produced in Laojiao, and it will be left for ten years after it is produced.
The quality of this wine is really undeniable, it is absolutely a good wine!
Otherwise, I would be sorry for the high price of this wine.
Fule Wine Industry now specializes in five brands of liquor, Fule Wine, Fule Chun, Jin Liufu, Fule Yuanjiu and Fule Supreme.
In addition, Fule Wine Industry has also acquired several wineries, and these wineries have their own brands.
Fule Wine Industry did not say that it would give up these brands, but continued to operate.
Of course there are quite a few advertisements that should be invested.
"We are planning to raise the price of liquor across the board this year."
Han Songlin: "If the price is raised, can consumers recognize it?"
"We have also considered this point. We are planning to first raise the retail price of Fule Supreme to increase the market to 880. Then raise the price of Fule original pulp by 100 yuan to 368."
"The prices of Fulechun, Fule wine and Jin Liufu will not be moved at first."
Han Songlin: "If you want to raise the price of Jin Liufu, consider it more. Now Jin Liufu has become a special wine for banquets. The price increase is too high, which may cause a burden on people's lives."
"Don't worry, Jin Liufu really wants to raise the price, it's only 30 or 50 yuan higher, not too high."
Xu Lu didn't want to smash Jin Liufu's brand.
Han Songlin didn't say much about this, Xu Lu would naturally make arrangements for these things.
Standing on a high place in Fule Wine Industry, the entire Fule Town is full of sight.
Han Songlin sighed a little: "Fule Town looks like a small city now."
Fule Town (formerly known as Leshui Town) has developed quite rapidly.
When Han Songlin came over, he saw that Fule Town Bank, Post Office, Water Company and Gas Company were all there.
For supermarkets, there is no need to say.
As a town in Shuchuan, teahouses are naturally indispensable.
There are many people who play mahjong, long cards, and poker!
Xu Lu lowered the bangs on her forehead and chuckled at the corner of her mouth. It can be said that she was watching the development of Fule Town.
"All this is because of you, boss."
Han Songlin did not deny this. If it weren't for Fule Wine Industry, the town would have been destroyed.
"This year, we can make some appropriate expansions in advertising. After such a long period of adjustment, the liquor industry should also go well."
There has been some reactions to the recovery of the liquor industry.
Of course, for liquor companies that have been in a low period in recent years, the market recovery must be given a certain amount of time to respond.
So for Fule Wine Industry, it is a very good opportunity.
Take the lead first.
Xu Lu asked with a smile: "Do you want to take down CCTV's bid?"
"You decide this!"
CCTV's betting is no longer popular now.
Chapter completed!