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Chapter 628 Low-end Liquor Market - Jintan

When Han Songlin came to Xu Lu's office, he saw Xu Lu lowering his head and writing something, knocking on the door, signaling that he was coming. Xu Lu looked up and saw Han Songlin and Liu Yuyan, and couldn't help but smile: "Boss, why are you here today, Ruyan, why don't you call in advance!"

Han Ting: "Aunt Lu, and we are there!"

Xu Lu half-squatted, kissed Han Ting and the others one by one, and said with a smile: "Well, Aunt Lu misses you so much, you don't even call me."

Han Ting looked up at Liu Yuyan, pouted and said, "Mom knows to ask us to study every day, and she doesn't have time to call you!"

Liu Yuyan gritted her teeth and said, "This girl is fine."

He gently knocked Han Ting's head and Liu Yuyan said, "I think you don't have enough learning and want to play every day!"

"Hmph, mom, I'll tell you that I'm not as smart as my sisters. You even knocked my head. I think I was just being knocked stupid by you!"

Xu Lu rubbed Han Ting's little head, and Han Ting was still so cute.

After a reminiscing about the past, we naturally began to talk about the important things.

"Fule Wine Industry's stock price has risen quite fiercely recently."

How much the stock price of Fule Wine Industry has increased will actually not have much impact on Fule Wine Industry's operations.

Han Songlin: "The economic crisis is over and the Xiangjiang stock market will rise for more than a year."

One year!

Xu Lu's expression couldn't help but move, which means Han Songlin is not optimistic about the stock market in a year?

A year later, the Internet bubble will begin to sweep the world.

At this time, the stock market, which was promoted by the Internet bubble, will naturally be seriously affected.

Thinking of a report sent by Thc Investment earlier, saying that Xiangjiang is interested in building a Cyberport and build Xiangjiang into a Silicon Valley in Asia.

The knowledgeable people in Xiangjiang also saw early that there were major problems in the entire city of Xiangjiang in terms of industry, and they could not last long with real estate and finance as the pillars.

Unfortunately, this plan encountered an Asian economic crisis, and with the inhuman entrusted, the entire plan suffered a complete failure.

Or, it cannot be said that what you are entrusted is not human, but only time is fate!

The collapse of the Internet bubble has turned everything into a bubble.

"Are there so many cellars in the factory now being produced?"

Xu Lu shook her head: "No, many cellars are new, and they are all in the cellars!"

Han Songlin nodded gently, he was not surprised by this.

Now is in the period of adjustment for liquor, the market is shrinking and production capacity is declining, and it is impossible to slow down in just a few years.

Of course, for Fule Wine Industry, it can do a lot of things during the adjustment period of the liquor industry.

For example, further establish the brand of Fule Wine Industry.

In terms of sales channels, Fule Wine Industry relies on dealers from all over the world and Fumanduo Supermarkets, and its sales are now pretty good.

Revenue continues to grow, and net profit continues to rise.

The adjustment of the liquor industry has the greatest impact on those small wineries, which have no brand awareness and are in danger of overturning when encountering some storms.

On the contrary, the leading companies in the industry have strong resistance when facing storms and waves and can even continue to grow.

Because leading companies began to directly erode the market of those small companies and squeezed them out of the market directly.

As long as the industry does not disappear, the industry's leading companies can always make money.

"Now, the raw wine produced in the cellar that has only been more than five years old is stored as the raw wine of Fule Wine Industry. The raw wine produced in the new cellar is used for another brand!"

Fule Wine Industry is now starting to cut off low-end liquor, but the low-end liquor market already has a large market.

It is not possible to say that you give up, otherwise how can you consume some of the liquor produced by Fule Wine Industry?

So a new liquor brand was created specifically.

This liquor brand specializes in the low-end liquor market, and its name is Jintan Wine.

Jintan Winery is one of the several wineries acquired by Fule Wine Industry. The winery is located in a beautiful place and has no industrial pollution. In terms of economic development, it is naturally a bit behind.

There is a pool in the factory, called the Golden Pool!

Jintan Winery was originally a pillar enterprise in the local area. It developed well in the past few years.

The winery performed well in the local market.

As for the foreign market, small wineries are simply unable to develop foreign markets.

After acquiring Jintan Winery, Fule Wine Industry expanded its production and built a new cellar.

And he started advertising on TV stations, mainly on CCTV and local TV stations.

In terms of advertising intensity, it is naturally much worse than Fule Wine Industry.

In addition to advertising on TV stations, Jintan Wine mainly sells various small restaurants on the street.

I got a specially customized chopstick drum, some calendar posters, etc., and I put the goods in a small restaurant.

In this world, there are many people who drink wine, but not many people who can drink hundreds of dollars a bottle of white wine.

In addition, Jintan Wine will also send some advertising posters and other things. If you find celebrities to advertise, it will naturally become the right thing to do.

For example, Chinese stars.

With a combination of punches, Jintan, a brand that specializes in the low-end liquor market, has really opened up the situation.

Even in the low-end wine market, there is still a demand for branded wines.

Brand wines are more affordable than those loose wines.

“How is the sales of Jintan Wine?”

"It's okay. It was officially launched in the second half of last year, with sales of 200 million and profits of 20 million."

Han Songlin is very satisfied with this. It is already very good that a new brand of liquor can develop to such an extent.

"After this wave of reshuffle, the liquor industry will almost be fixed. It will be difficult for new brands to enter in the future."

Even if a liquor brand emerges briefly, it will be quickly abandoned by the market.

People believe in branded wine more because of white wine.

Xu Lu Xiaoxiao didn't say anything. Fule Wine Industry can get up, but I have to thank CCTV's bidding king for his strong publicity capabilities.

Otherwise, it would be difficult for Fule Wine Industry to develop so much.

If you seize the opportunity of the times, you will ride the wind and go up to 90,000 miles.

"Xinghai Group is moving to Rongcheng. Do you want to move a seat?"

Xu Lu was originally relaxed and couldn't help but sit upright; Han Songlin's move in his mouth would definitely not be because he was in trouble, he wanted to give himself a promotion and a salary increase!

Where will you give yourself a place?

Xinghai Group is now the part-time chairman and president of Han Songlin. So will he give himself the position of president?

Or, vice president?

Although Xinghai Group is known as a group, it is actually not very perfect in many departments.

The main departments of Xinghai Group are the Secretariat, Finance, Personnel, Science and Technology Departments. As for the Executive Department, the sense of existence of the Group is relatively low.

There is also a safety supervision department, the full name is the Safety Supervision Department, which mainly supervises the safety production of enterprises below.

There is no such thing as investment department, project department, operation department or something.

By the way, there is also a customer service department in the group headquarters.

The customer service department is not in Jiangzhong, but is set up in Rongcheng and a customer service call center has been established.

The customer service department accepts customer complaints and comforts customers.

Of course, the customer service department has a lot of authority. Once you receive a complaint from a customer, you have to properly resolve the problem for the customer.
Chapter completed!
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