Chapter 579 Systematic Propaganda
In normal times, Yao Sen would definitely stare at the little secretary and appreciate it, and even measure it with his hands a few times. But at this time, Yao Sen didn't have the intention and quickly took a group of people to the elevator upstairs.
When the front desk of the lobby saw Yao Sen and the others rushing up, they were confused for a moment, but they didn't care.
The front desk of the lobby does not belong to Chinese film and television, but to Xinghai Real Estate employees.
The front desk also knew that Huawen Film and Television, like its own company, belongs to Xinghai Group.
All properties in the entire Xinghai Entrepreneurship Park belong to Xinghai Real Estate.
Among Xinghai companies, Xinghai Real Estate is a kind of person who is not very visible. If you have not come into contact with her, you will not know how scary Xinghai Real Estate is.
In ancient times, whether gentry, merchant or official, they purchased land; because land was the most stable production resource in ancient times, and could produce output every year and profit every year.
This has also caused the problem of land concentration that has never been solved, and has kept the history of China in a continuous process of reincarnation.
The prosperity and destruction of the dynasty have been repeated over and over again, and there is no end to see.
After modern times, it is impossible to purchase land, and the ownership of the land belongs to the state.
So what has the most stable investment become?
Real estate!
Just like what Xinghai Real Estate is doing.
Yao Sen entered the elevator and said in confusion: "Did the boss come up from the underground garage?"
"It seems to be!"
Yao Sen didn't say anything. No matter how Han Songlin came, he had already arrived anyway.
Han Songlin stood in Yao Sen's office, looking at the things on the cabinet. This kind of cabinet belongs to bookshelf and object cabinet, and he didn't see many books.
However, on the cabinet, Yao Sen placed many photo frames.
There are also photos of Han Songlin and Yao Sen; there are also photos with many celebrities, some who know each other and some who don’t know each other.
Wen Yue whispered: "Boss, Mr. Yao is here."
Han Songlin had a smile on his face and his feet did not move, and he stretched out his hand: "Old Yao, long time no see!"
Yao Sen stretched out his hand from a distance and took a few steps to shake hands with Han Songlin: "Boss, we haven't seen each other for two or three years!"
Han Songlin suddenly realized that time passed so quickly!
"It's been so long!"
He signaled Yao Sen to sit down, and Han Songlin also sat down on the sofa.
Yao Sen's little secretary came in with tea and placed a cup in front of Han Songlin and Yao Sen. He looked at Wen Yue standing in a little embarrassedly.
There is also a cup of tea in my own tray!
But you can't always make people stand and drink tea.
Wen Yue chuckled at the little secretary and shook her head to signal that she would not use tea.
Han Songlin paid a little attention to the little secretary and then didn't care; for Yao Sen, he did not require him to reach a perfect level in moral level.
In the entertainment industry, no matter how high the moral level is, it cannot withstand temptation. This belongs to a pure fame and fortune market.
"Yes, it feels like it will pass in the blink of an eye." Yao Sen thought of the beginning, when Xinghai Group just took over Chinese film and television, Yao Sen was very nervous; he was worried that Xinghai Group would open himself directly.
In the past two years, Yao Sen has been diligent in developing Chinese film and television, and has resolutely followed Han Songlin's previous instructions.
By developing the animation industry, Yao Sen invested a large amount of resources in the entire company to the animation business.
Not to mention, several popular animations have been made; Chinese animation has also become the number one in the Chinese animation industry today.
As the first, there is naturally an advantage, that is, it can gain a lot of talents to invest.
Talents are coming continuously, and the strength of Chinese animation in animation production is also constantly improving.
Han Songlin adjusted his comfortable posture and signaled Wen Yue to give a document to Yao Sen.
This is a promotional plan.
A program for the entire Xinghai series through TV series and movies.
Compared to ordinary TV commercials, it may be better to promote it inadvertently through TV series and movies.
Anyway, it has Chinese film and television, so it will be completely utilized.
Yao Sen took it and smiled at Wen Yue. Usually, if you want to talk about who Yao Sen has more dealing with the group, then it must be Wen Yue.
For example, Chinese Film and Television will submit some plans to the group, and many times, Wen Yue will reply.
Using Chinese film and television and Chinese animation to promote the group's products was already done before.
If you want to promote products, then natural and modern dramas are the most suitable. In any scene, the product can be placed there, and it will not feel abrupt at all.
It is always impossible to say that products are also placed in costume dramas.
In this plan, clothing and automobiles are key explanations. Obviously, these two products are the focus of the group's development in the future.
As for the words of liquor, anyway, when Chinese films and TV shows are filming modern dramas, as long as there is a scene of drinking, there will inevitably be a liquor on the table.
In the family scene, two wine boxes were also put on as decorations.
Huawei Film and Television not only advertises its own brother companies, but also actively develops advertising business for other products.
Basically, the advertising contracts signed are calculated based on the popularity of the TV series.
For a certain popular TV series, how much does a shot cost, how much does a close-up cost, and how much does an actor's oral broadcast cost at a time.
Anyway, try to keep the advertisement silent without affecting the quality of the TV series.
It is necessary to watch a whole episode of advertisements without the audience realizing it.
While looking at the plan, Yao Sen was thinking about whether there were any good TV series in the company this year that could add advertisements.
Car advertising, it goes without saying that, it’s a good thing!
When filming, it was really hard to find a car. Now that Furui Automobile is sponsored, it is naturally very good.
As for women's clothing, the heroine will finally be able to wear beautiful clothes in the future.
Although Yao Sen has never seen Huayun's clothing, I believe it should be good.
Before Huayun, its expansion was mainly in the southwest region, and now it has expanded to the eastern region. Especially the four first-tier cities are markets that must be acquired.
"Boss, we happen to have a modern drama filming. If you want to add the advertisements of Huayun and Furui!"
Han Songlin did not object and raised his hand to signal Wen Yue to give him a notebook. Wen Yue saw Han Songlin's gesture and followed him for so long, it might be a bit exaggerated to say that he had a heart-to-heart relationship.
But there is still a tacit understanding.
Wen Yue quickly handed a script to Han Songlin.
Staring at the script tightly, Wen Yue couldn't help but bit her lip, and she couldn't help but feel nervous.
"You will perfect this script and then shoot it."
Yao Sen quickly took it and read it. There were three big words on the cover of the script: "Promotion record!"
Han Songlin: "By the way, I have discussed the script with Secretary Wen. Secretary Wen will be responsible for this project directly!"
Yao Sen was stunned for a moment, a little confused about the situation, and subconsciously looked at Wen Yue.
Chapter completed!