Chapter 434: Gathering Funds with Shopping Cards
"Everyone has received the year-end bonus this year, right?" Han Songlin asked, "is the store manager of the supermarket; a female store manager, who uses a large number of female employees in the supermarket.
Reading it right, there are a large number of female employees who have been enabled.
Female employees have natural advantages in the sales field, and this advantage lies in their affinity!
That's right, that's it.
In addition to affinity, women are generally much better than men in terms of patience.
Speaking of year-end bonuses, smiles appeared on everyone's faces. It was something that everyone never expected.
Very surprised!
“Received already!”
Han Songlin didn't ask about the specific amount, and the year-end bonus of supermarket employees will definitely be much lower than that of R&D and technical personnel.
"Overall, I feel satisfied. Of course, it is not enough for me to be satisfied by myself, and the customers are satisfied. Our supermarket provides customers with the best quality products and the best shopping experience. We cannot control the products. This is a matter of procurement and quality inspection. Of course, in normal times, you should also pay attention to collecting customers' evaluations of a certain product. For those products with low evaluations, you must remove them firmly."
"The shopping experience includes the services we can provide to customers and the shopping environment. When customers come in and see things in the supermarket, they will feel uneasy if they see them."
"At this point, everyone must pay attention to sorting out the scattered items on the shelves."
Han Songlin was about to stop talking, but in the end he couldn't help but say, "By the way, there is another thing, now some companies don't care about what customers are God; no one here is God. We have an equal relationship with customers, we provide high-quality goods and reasonable services, and they come to consume, and we all get what we need."
"Everything is important to the word "reason". When encountering unreasonable requests, you must refuse decisively."
"There are so many strange things in this world, don't spoil them. If you should call the security guard, just ask the security guard to take it away."
Every Fumanduo supermarket is equipped with security guards.
Nowadays, many retired soldiers are not easy to arrange their work. After Fuman arrives in a place, he will contact the local relevant departments and say that he hopes to recruit newly retired soldiers as security guards.
A Fumanduo supermarket needs seven or eight people, and basically all work in two shifts.
If Fumanduo is opened in a city with a large number of people, the number of security guards will naturally be even greater.
Han Songlin's words were not very motivating for the supermarket employees.
Li Gang looked at Han Songlin and said to everyone: "Although we are not used to human problems, if we want to call the security guard, don't call it casually, otherwise, so many customers will watch it, which will have a bad impact. There is another way to pay attention to preserving evidence and winning the understanding and support of customers around us."
For sales, there are those who are not angry.
Among the 100 people, ninety-nine are good people, but one must be a bad person!
The proportion is too high?
This is really not high, but it is higher in real life.
After leaving the supermarket, Han Songlin said to Li Gang: "How are the supermarket membership cards, shopping cards, and these are doing now?"
Li Gang: "The shopping card has been made and can be put on the market at any time."
"Then let's put it in. I'll sell it well while the Chinese New Year. In order to buy it, you can give me some discounts and other things. In addition, if you recharge your membership card, you can also do activities such as recharge of 1,000 and get 50. How about this event? You can watch it, or even recharge of 100 or get 100."
"In this way, we can raise a lot of funds, so will the various plans this year be successfully launched."
Shopping cards and membership cards are powerful tools for supermarkets to gather funds.
There is no supermarket like this now, and Fumanduo has become the first person to try it out, so he will naturally gather a lot of funds.
To put it bluntly, this money is equivalent to the money customers have prepared to spend in the supermarket in advance.
There are many people who don’t use these to consume.
For example, shopping cards are definitely an excellent gift for relatives and friends.
Supermarket shopping cards are not made in real-name formats. Anyone who takes the shopping card can go to the supermarket to spend.
If an ordinary family wants to have a shopping card, they will definitely go to the supermarket to spend.
But what about some leaders?
You can't say too much, anyway, that's the truth.
The final result will be that many shopping cards may never go to Fumanduo Supermarket to spend.
At that time, Fumanduo Supermarket will upgrade the system and replace the reading equipment, and will directly disregard the old cards.
Even Fumanduo is not publishing supermarket shopping cards or other things.
"If you want to buy a supermarket shopping card, although you have to pay quickly, you have to focus on the supermarket membership card. For members, you have to make a real name card and try to register the member's phone number and address information. The membership card must also have consumption points, so that points can be exchanged for prizes and other things in the future. You can even use points to draw lottery."
"These members are the most stable consumer groups in our supermarkets. As long as there is a huge number of members, then our Fumanduo Supermarket will not be able to make money!"
After becoming a member of Fumanduo, as long as Fumanduo does not commit suicide by himself, then if these members want to go to the supermarket to shop, the first choice will inevitably be Fumanduo.
"We can also do some member-specific product promotions, and we can keep a small profit price and sell them to members. This kind of exclusive product promotion is placed in a prominent position and can be rotated in a few days."
Han Songlin pinched his chin slightly: "The promotion of exclusive member products can allow manufacturers to bear the cost."
At this time, Han Songlin said whatever he thought of.
As for how these methods came about, it was definitely not what Han Songlin thought of himself. Many of them were used by later generations.
Li Gang was very excited after hearing Han Songlin's words. He knew that any of these measures could make Fumanduo Supermarket soar.
Foreign supermarkets are great?
Facing us with so much blessings, it’s just a matter of lewd.
Han Songlin didn't know that Li Gang was full of confidence at this time. When he knew, he just smiled.
In the past, I thought that these foreign companies, as first-mover companies, were advanced in management and were the best in everything.
As it turns out, we are just thinking too much.
We are the best when we are excellent, but because we don’t have confidence, we feel that we are not outstanding enough.
Anyway, you have more contact with this world. If you have more contact with this world, you will find that there are very excellent ones, but most of them are worse than you in this world.
Chapter completed!