Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 333 Market Segmentation

The successful start of Fuxing Motorcycle Factory is not only of great significance to Jiangzhong, but also of great significance to Xinghai Group. As long as it is put into production, there will be output and output, which means that you can make money.

After sending Wang Huicheng and Luo Xiaozhong and his party of city leaders away, Han Songlin, Zhang Leping, and the motorcycle sales department held a meeting together.

The annual output is 500,000 motorcycles. To be honest, this output is not bad at all compared to the production capacity of domestic large motorcycle companies.

If you have such a large production capacity, once the sales situation cannot keep up, it will be a big problem.

First of all, Fuxing Motorcycle will have a stock backlog. Once the inventory is backlogged, there will be problems with the capital flow.

At this time, you may go bankrupt.

Once there is a problem with Fuxing Motorcycle, the entire Xinghai Group will be affected and may collapse.

In this case, Han Songlin naturally did not allow him to appear.

"Sales, let me tell you about the current preparations!" Han Songlin sat in the main seat, with Zhang Leping on his left.

The person in charge of the sales of Fuxing Motorcycle is named Meng Qingsheng.

Han Songlin just knew the name of this person and was surprised. This name is quite meaningful.

The Meng family celebrates their birth!

Obviously, Meng Qingsheng's birth is a very good thing for the Meng family.

"Boss, Mr. Zhang, let me talk about the sales situation. We have negotiated dealers in most cities and counties in Shuchuan. These dealers have backgrounds in repairing motorcycles. In the future, once our motorcycles need to be repaired, they can directly repair them at the distribution outlets."

It is undoubtedly a pretty good thing to be able to cover the outlets in such a quick time.

"I bought the outlet store, right?"

Meng Qingsheng affirmed: "Forty percent of the outlets were bought by Xinghai Real Estate."

To be honest, Meng Qingsheng didn't understand why Han Songlin asked to buy the sales outlets.

In fact, you can just let the county and city dealers find their own stores.

The current situation is that if some dealers do not have stores, Fuxing Motorcycle will provide stores to dealers, and the dealers conduct sales and after-sales.

If the store is sold, you will naturally charge a certain amount of rent.

"With dealer outlets, our motorcycles can be spread throughout the Shuchuan market. But this alone is not enough. Is there any additional supplement to the sales department?"

Meng Qingsheng quickly replied: "Yes, we have also prepared an advertisement to play at the provincial TV station."

Advertising must be included.

No problem.

Han Songlin looked at Meng Qingsheng expectantly, wanting to see if he could say something else.

Meng Qingsheng did not disappoint Han Songlin, and continued: "Considering that our motorcycles will be largely targeted at the rural market, we are planning to paint wall advertisements in the countryside."

Rural wall advertising, commonly known as wall painting!

In the 1990s, this was definitely a relatively few advertising method.

Even at this time, people's awareness of advertising is relatively low.

This year, CCTV's bidding king Fule Wine Industry has just made an example on the advertisements.

Companies with flexible minds have also learned to advertise.

Some companies are still addicted to the old ones.

Han Songlin nodded and expressed his approval. Rural wall advertisements still existed in large quantities in the 21st century.

"In the city, you can also place some advertising posters."

Han Songlin remembered something: "By the way, in the township, we should also develop some outlets, and we don't have to buy outlets in cities and find people to cooperate with them. Mainly for the after-sales service in rural areas, this person is in rural areas and his car breaks down, so he can't always be pushed to the city to repair them! These outlets, decorations, etc., are just their main brands, and we have to hang our brand. If the brand is provided, we will provide them uniformly."

Thinking of the future, Haojue Motorcycle will spread across the country's distribution outlets; Han Songlin understands why Haojue is strong is two points, including quality and after-sales service.

Of course, you have to learn Fuxing Motorcycle. It should be said that if Han Songlin knows this, he must learn it.

"In addition to Shuchuan, other provinces and cities should also speed up the construction of sales channels. This can be achieved by relying on the resources of the group."

What are the group resources?

Of course, it is some resources of Xinghai Group in various places, such as personnel.

At least after arriving at the place, someone can help you receive it.

There are two completely different concepts about having local people leading the business, and there is no one.

Meng Qingsheng: "Boss, don't worry, this year, we will be able to complete the outlets nationwide."

Now, some places have not yet established official outlets, but preliminary preparations have begun.

For example, looking for a partner or something.

Many people are willing to do the dealer of Fuxing Motorcycle.

Moreover, Fuxing Motorcycle can also provide storefronts, which is definitely a great thing for dealers with poor economic conditions.

In fact, for dealers, their own risks will be minimized.

After the sales conference was held, Han Songlin held another R&D conference.

The R&D Design Department participated in this meeting.

At the meeting, Han Songlin asked to study a scooter, mainly aimed at female users.

Don’t think that motorcycles are only used by men, and women also have transportation needs.

"Because this type of sled motorcycle is mainly aimed at women, the design must be beautiful and needs to be in line with the aesthetics of women!" Han Songlin said, looking at a female designer in the design team.

This is an industrial designer who specializes in designing the appearance of the product.

When women buy things, the first thing they are to look at is always whether they look good or not.

Next, let’s understand the performance of the product.

For men, consider performance first and then appearance.

Of course, if the performance and appearance are good, it will naturally be loved by people.

"In addition, in terms of operation, it must be simple and not too complicated. Women don't like complicated things!" Han Songlin didn't dare to say it too clearly.

What is the reason for not liking it?

Because I can’t figure out the complicated things; if I can’t figure out, I will definitely not like them!

If you want to create a scooter, you have to have a special engine. The engine of the scooter is very different from the engine of a motorcycle.

Therefore, if you want to get a scooter out, you have to ask Fuxing Power for help.

Speaking of which, the continuously variable speed of a scooter motorcycle requires some technology. Fuxing Power has accumulated a good amount of accumulation in the transmission, and Han Songlin is not sure whether the continuously variable speed can be produced in a short time.
Chapter completed!
Prev Index    Favorite Next