On the next day, Han Songlin went to Fule Wine Industry to take a look.

The temperature in Le Po in October dropped a lot, and the entire Fule Wine Factory was filled with water vapor.

That's the steam of the wine.

"CCTV sent an invitation letter to invite us to participate in the advertising investment conference."

Han Songlin smiled on his face: "Are we waiting for this moment?"

Xu Lu also smiled: "The boss, will you go to participate then?"

"No, you go!"

Xu Lu said in surprise: "Me?"

For such an important thing, the boss Han Songlin didn’t go there in person, but instead asked him to go there?

It undoubtedly surprised Xu Lu.

"Yes, you go. This time, we must win CCTV's first advertising investment. CCTV will do its best to create momentum for advertising for the first time. At that time, Fule Wine Industry will have great exposure."

Han Songlin didn't want much exposure. This era is not the era of being arrogant.

"Boss, now we are not only staring at it, but other companies are also staring at it!"

This is indeed a problem.

Han Songlin remembered that the first time CCTV bidding king seemed to be 30 million, and then the second time it reached more than 60 million, and the third time it reached more than 300 million.

Three hundred million, what an exaggerated number.

Han Songlin was not prepared to say that he would have to win the King of Biography in the next few years.

Han Songlin's plan is to win the bid for next year and prepare to make a big splash, and to completely establish the brand of Fule Wine Industry.

After the brand is established, it is not to mention advertising on a large scale, just maintaining a certain amount of exposure.

As for not doing any advertising at all, this is definitely unfavorable. Some companies have built up their brands through advertising, which has a certain degree of recognition in the market.

I will stop advertising.

Many consumers think that this factory has gone bankrupt!

Fule Wine Industry has to maintain a certain amount of advertising investment every year. After time is slowly settled, Fule Wine Industry will naturally become a famous wine.

"In this world, there are too many smart people. There must be many companies watching. Do you know the Kong Mansion Banquet? "

"Well, it sells well in Northeast China, Jiangcheng and ancient capital."

Fule Wine Industry naturally pays attention to the Kongfu Banquet Wine, which is also good at advertising.

Compared with large wineries, because they still have a lot of habits of state-owned enterprises, they don’t like advertising very much.

Or, if you want to advertise, it won’t work.

Because advertising fees are so expensive, it is better to use them to increase benefits or pay more profits and taxes for employees.

Kongfu Banquet itself made a fortune through advertising and marketing.

The same is true for Fule Wine Industry.

If you all take the same path, you will naturally pay more attention to it.

"They also pay great attention to advertising. This time, they will inevitably spend a lot of money to find an advertising space."

Xu Lu couldn't help but frowned. This was indeed a very troublesome thing.

This time it’s a bid, the higher the price will win!

Who knows what price the other party will pay?

Han Songlin was also hesitating, but he knew the price of 30 million yuan for the Kong Mansion banquet.

But he didn't dare to say that, he only paid 30.01 million!

What if people were under pressure from Fule Wine Industry, they would have paid more than 30 million?

Han Songlin couldn't cry and fainted in the toilet!

"When you go to Beijing to attend this investment promotion conference, try to be as low-key as possible and not to be ostentatious as possible to avoid attracting attention. We bid 50 million."

Xu Lu was shocked: "Boss, is this too high?"

"No, a 50 million investment will inevitably make us profit of 500 million, or even more. In addition, our advertising should be changed. After you arrive in Beijing, go to the advertising company and re-create new advertisements."

Fifty million is indeed a huge amount of money.

But Han Songlin had to go out.

This amount is safer.

Xu Lu: "Well, then, are you looking for the previous advertising company?"

"Look for the previous one. The cooperation was pretty good when we were before." Han Songlin felt that the previous advertising company was OK.

After talking about the main business, Han Songlin looked at the situation of Fule Wine Industry's new workshop again.

There is already a workshop in production, and Han Songlin tastes the wine produced in the new workshop.

Well, Han Songlin really didn't taste the difference between this wine and the wine in the old workshop.

Although Han Songlin didn't taste the difference, he didn't think it was really the same.

Then use this wine to make it into high-end wine and sell it.

Han Songlin will not make any changes to things he had decided before.

"All new workshops are put into production, and our cellars are more than 10,000, and the annual output can reach 80,000 tons."

Han Songlin: "Can it really reach 80,000 tons?"

Xu Lu: "There must be a gap between the annual output and the actual output. There should be no problem with 60,000 tonnes per year."

The winery has to implement some production control, so that it does not produce so much wine, but it cannot be sold.

Many of the wines produced by Fule Wine Industry are now stored.

"To be honest, it feels a bit scary!"

Xu Lu chuckled and didn't say anything; no matter how scary this is, it was you who made it.

Han Songlin thought of the future big wine companies, which produces 200,000 tonnes of raw liquor this year, and now his output is only tens of thousands of tons, which seems not so unacceptable.

Han Songlin went to Fule Wine Industry this time, and then left without saying a word.

Instead, it held a meeting.

Just having a meeting is not useless.

Han Songlin doesn’t hold meetings very often in normal times, but every time he holds a meeting, something must be done.

Han Songlin did not emphasize anything else at this meeting, mainly emphasizing the issue of production quality.

The quality of wine is the life of Fule wine industry.

After staying in Orchid for a few days, I also talked to the county about the hotel.

Let’s talk about the hotel for a long time, but the progress was not very fast.

This has a lot to do with Fule Wine Industry's intentional delay.

Xu Lu is not that interested in building a hotel.

Of course, Xu Lu also knew that in Le Chi, Fule Wine Industry must also have a hotel that can accommodate customers.

The number of people is small, so you can arrange to rest in Jiayuan.

But once there are too many people, I can't arrange it.

This time, Han Songlin and Xu Lu talked with the county together, which was also considered a matter of the hotel.

The address and other aspects were naturally confirmed.

The place chosen by Han Songlin before was located on the edge of the traffic road of the Orchid.

Go north to Rongcheng, and south to Yuzhou.

Well, that doesn't matter, what's important is that it's still rural here.

If you want to acquire land or something, then it is natural that everything is easy to say.

The Le Chi had been waiting for a long time. After confirming, he quickly collected the land.

Then it was handed over to Fule Wine Industry.

Fule Wine Industry didn't say that it would wait any longer, so it directly found Shuchuan Architectural Design Institute and started to produce design drawings.

The entire design is strictly followed by Han Songlin's requirements, and a garden-style hotel is to be built.

You should have a sense of nature and not let the guests feel depressed in the hotel.

The construction of the entire hotel is expected to officially start operation in 1996.

The construction period is two years.

The construction cycle is one year, and one year is left to decorate the interior of the hotel and green the exterior.

Repairing a house or something is the easiest thing.
Chapter completed!