After a few days of rain, it finally cleared up today.

After the sun clears up, you can instantly feel a stream of heat permeating the air.

“Is it cost-effective to acquire a European football team?”

Han Songlin knew very well about football and didn’t make money at all!

Although football is the largest sport or something, there are few football clubs in this world that make money.

Of course, teams like Arsenal, Manchester United, and Real Madrid that do a good job in business will be mentioned separately.

Tang Yan took a kettle and carefully sprayed water on the green plants in the office. On weekdays, Han Songlin didn't take good care of these green plants.

"Uncle, haven't you noticed that in recent years, our domestic companies have begun to go out more and more?"

Han Songlin: "Isn't this a long time since domestic companies go out?"

Tang Yan helplessly put down the watering can: "Now domestic companies are starting to participate in international competition more and more. Our brand companies are also constantly expanding their share in the global market."

"Did you notice that our companies have obviously become more advertising abroad?"

Han Songlin couldn't help but ponder, this was the same.

Advertising abroad is indeed becoming more and more popular.

For example, Chenxing Company.

It is called Chenxing in China and Mercury in abroad.

Chenxing Company is an international company and accounts for a considerable proportion of the global smartphone market.

The success of Chenxing Company has also led to great development of a series of domestic companies.

In the European market, Chenxing Company and the American fruit company are in a two-way relationship.

Nokia, the European mobile phone king-level company, sold its mobile phone business to the US Wind Company.

Wind company originally hopes to say that after buying Nokia's mobile phone business, it will improve its ecological chain and launch mobile phones equipped with mobile version of Wind system.

But there has been no movement all the time.

In other words, many products have been launched, but there has not been any high response in the market.

This is undoubtedly quite uncomfortable.

What is Nokia doing now?

Although the mobile phone business has been sold, they are still doing well now as a communications equipment dealer.

To be honest, it is difficult for large companies to collapse directly.

As long as you have enough capital and go on a journey, you can still live a good life.

Tang Yan said a set of data: "Last year, Chenxing's advertising investment reached 60 million US dollars in Europe. In addition to advertising on TV, the Internet, newspapers, magazines and journals, there is also advertising investment in football."

Han Songlin said strangely: "Are you still advertising on football?"

"In 2010, Chenxing Company launched an advertisement on the stadium advertising screen."

Han Songlin knew about this because he saw it.

"In addition to Chenxing's advertising investment, Xingfan Semiconductor also chose football as the carrier of advertising. In addition, the same is true for Furui Auto."

"A few companies have added up to $100 million in advertising investment anyway. In the future, advertising investment will definitely become more and more."

It can be said that all ads are taken seriously.

The idea of ​​not being afraid of being deep in the alley with the fragrance of wine is absolutely not possible in the era of market economy.

This is an era of competition, and consumers must quickly know your product.

The wine smells good, and consumers must first smell it!

How did Fule Wine Industry get started?

Anyone who knows the history of Xinghai Group knows this.

Fule Wine Industry relied on CCTV's advertisements at that time.

It was because Fule Wine Industry won the first bid for CCTV, and then it soared into the sky and was out of control.

In the early development of Xinghai Group, Fule Wine Industry has supported the development of the group very well.

Without the advertisements of that year, there might be no Xinghai Group now.

Tang Yan said seriously: "As the largest sport, football has a strong influence in Europe. Moreover, European football events have a strong influence around the world."

Han Songlin leaned on the back of the chair. He remembered that for a while, China's capital acquired some European clubs.

They said they acquired it for the development of Chinese football?

This is pure nonsense.

No one’s money was picked up for nothing, but he would not use it to waste it.

"It is feasible to acquire a football club as an advertising platform. But, are you going to choose which club?"

Tang Yan: "The teams from the Bullfighting Country, La Liga or Spanish Second Division are fine. I prefer to acquire a Class B team."

For Class A teams, they will have some arrogance.

If you want to acquire, acquire a team in Class B.

For a team with a certain glorious history but without money, it is best to have a difficult business.

In this case, the entry of new investors is like a savior coming.

It will be much more convenient in many things.

"I am going to make the acquisition in the name of Xinghai Group."

Han Songlin shook his head and said, "Don't use the name of Xinghai Group, there is no need. Just invest thc."

Tang Yan frowned and said, "In the name of Xinghai Group, it can enhance the reputation of Xinghai Group on a global scale."

"The fame of Xinghai Group does not require football to improve."

Whether Xinghai Group is famous among ordinary people does not matter at all.

Seeing that Han Songlin insisted, Tang Yan didn't say anything.

Instead, we talked about another thing, which is also about football.

Before, Xinghai Group had invested in a team, not Xinghai Group, but Fule Wine Industry invested in a team.

It was originally an advertising platform for Fule Wine Industry.

At that time, Fule Wine Industry won the bid for CCTV, and for three consecutive years.

Investing in football for advertising becomes optional.

So the football team was transferred.

But in 2001, Shuchuan Quanxing was no longer investing in football, and the team was transferred to the then Huajia overlord DL Shide.

Then Shide suffered.

The team was taken over by a local company in Shuchuan, but the team invested too much.

After finally letting go, the team was taken over by Xinghai Real Estate and changed its name directly to Shuchuan Sports.

Over the years, the football atmosphere in China has not been very good.

Xinghai Real Estate is purely responsible for raising the team and strictly limiting the team's expenses. The players in the team are not top players.

I also like to ask youth training players to come up to play football. If they play well, they will be sent to Europe to play football.

Anyway, Shuchuan Athletics is a gangster team in Huachao. You have no worries about relegation and no hope of competing for the championship.

I don’t think about the AFC Champions League at all.

"Last year, Yangcheng Hengtai acquired Yangcheng Sun God, and this year Yangcheng Hengtai is in a very strong momentum. I feel that the football market may be about to explode again."

Han Songlin smiled, and he naturally knew that under the leadership of Yangcheng Hengtai, football will become popular again in China.

To be honest, being a football enthusiast in China is quite painful.

Fortunately in recent years, I can find some people who like to watch football games together.

I've waited for a few years and stopped watching the competition.

What's more, playing football.

"I'm more optimistic about basketball than football."
Chapter completed!