Although the Qiaobang main canteen is not large at present, its brand value has been evaluated by professional institutions to a very high position.

The valuation of 100 million US dollars is a great affirmation for a catering company that has only been established for a year.

What's more, the leader of the Qiao Gang not only has a canteen, but also an app platform dominated by blockchain technology.

According to the results of Mei Ling's previous discussions with some venture capital investors, the valuation of Qiao Gangzhu app has exceeded that of the internet celebrity canteen.

Looking at Qiao Zhi’s plan for Qiao Gangmaster, it represents the future trend of catering.

The Qiao Gangmaster has adopted an online and offline business model, and is transforming to a third-party service platform.

Engage traffic through online interaction, and then use solid offline catering services to digest.

Moreover, Joe Gangmaster is working hard to become a provider of catering solutions.

Many industry insiders analyzed that this may be a breakthrough for the arrival of the third generation of catering.

The first generation of catering companies is built by foreign brands such as McDonald's and KFC. They use the purchase of storefronts in core areas and then make huge profits through fast catering models.

Under the subversion of takeaway, the second-generation catering pattern no longer has strict requirements on the venue. As long as you can make food, anyone has the opportunity to deliver the products to customers' homes by the delivery guy.

How should the third-generation catering companies go? No one can see the trend now, but one thing will not change. It is destined to subvert the existing takeaway model and create a catering consumption model with a better experience.

Some people think that the arrival of AI will make dining easier. You only need a robot in the kitchen, which will help you cook in the kitchen at home according to your requirements.

But Qiao Zhi believes that excellent and professional chefs still have core competitiveness and a huge market.

Qiao Zhi is trying to make attempts, such as establishing his own Whampoa Military Academy and building high-end and mid- and low-end catering chains.

He allowed his team to develop and innovate dishes, not only inheriting the essence of Chinese catering, but also striving to integrate the advantages of Western cuisine.

Qiao Zhi is a person who is afraid of trouble. He knows that the higher the profession, the more likely he is to be regarded as a thorn in his eyes. He just wants to build a piece of land that can make his family live a comfortable life. He doesn't want to be a leader in the industry, but now he is no longer able to make the decision. The people behind him are pushing him, and he has to passively move forward.

Qiao Zhi met several interviewers who came to apply for the position of chef at Yanying Cafeteria in the office.

It was one time and another. From the beginning, no one was interested in Gang Qiao, to now it is well-known in the industry, many chefs regard it as a place to realize the value of life.

As more people come to apply for the job, there are more options.

Qiao Zhi’s requirement for Shen Xian is that character is put first, and cooking skills are second.

This way of selecting people makes the current chef system have a good atmosphere. Everyone is working together. Now the three canteens have received unanimous praise from customers.

After the interview, Qiao Zhi proposed a bold plan to adjust the canteen's menu once a quarter, with the increase in the price of the vegetable prices not less than 5%.

This plan caused concerns among Chen Xuehua, Shen Xian and others.

Qiao Zhi explained that now that prices are soaring and inflation, the cost of ingredients is rising. In order to ensure quality, you must use price increases to remind yourself not to be affected by inflation.

rise

Prices are also a reflection of self-confidence. The rise in prices means that service levels must also be improved accordingly.

In terms of price increases, Chen Xuehua and Shen Xian have no say.

"Damn, I'm not mistaken. The price of the chefs of Gang Qiao has started to rise again, and it's super high-profile. I posted a notice on the official account."

"It's so bad, Qiao Zhi is harvesting leeks again."

"Zhou Yu beat Huang Gai, one is willing to beat the other is willing to be beaten. Gang Qiao announced the price increase. If you don't like it, don't support it."

"A group of keyboard warriors, you are all poor dogs like me. If you don't make the price increase, you can afford it when you go to the leader of Qiao. I am Qiao Zhi all my life, and I will never go no matter whether the price increases or not."

"Upstairs, I don't think it's a black fan, but a poor fan!"

"It seems that my trip to Master Qiao must be completed as soon as possible. Otherwise, my salary will never catch up with Master Qiao's consumption."

"There are big news online. A girl actually sold her eggs in order to go to Master Qiao for a good meal!"

"There is no distinction between fake news and real news. This is obviously someone deliberately spreading rumors and attracting attention!"

Driven by the rhythm of this price increase storm, as Qiao Zhi expected, not only did the number of customers not decrease, but instead increased significantly.

In a person's psychology, buy ups and not falls!

The increase in the canteen's vegetable prices shows that the store's business is very good. Those who are willing to spend 500 yuan to eat in the Qiaobangmao canteen are numb to the price. With the consumption capacity of this group of people, each person will not have much reaction at all.

Zhou Chong walked in from outside the door with a happy look on his face, "Master, today's number of fans is particularly fierce. After the price increase announcement was released, I thought it would lose many fans, but unexpectedly, many new fans joined in."

Qiao Zhi said: "You have done a good job in the content recently, especially when visiting the craft shop series with Kitaoka Ei. Summer is coming, and the midnight snack market is about to appear. Since the past two years, the market for raw fresh beer has been very large. Qiao Bangmao's main canteen is preparing to launch a two-day night snack open day a week, and will also import a complete set of craft equipment from Germany."

Zhou Chong widened his eyes and was incredible, "Will you launch a late party? That's great. If you can't send the news, it will definitely make fans crazy. It's only open for two days a week, and it seems that it can't meet the needs of fans. Well, I almost forgot. The biggest feature of Qiao Bang Main Cafeteria is price discrimination and hunger marketing."

Qiao Zhi nodded slightly, "If it is open every day, how can customers feel that every time they arrive at the store, it is precious? The food that cannot be eaten is always the best, just like the person who cannot get it!"

Zhou Chong remembered something, "There is a huge demand for the Qiao Gangmaster's series of kitchenware. Can I release more orders in the next live broadcast? I communicated with the factory. After they received the previous few reimbursements, they have already expanded their production scale and recruited many blacksmiths."

Qiao Zhi thought for a while and said, "Since the output has increased, we can appropriately increase the order quantity. By the way, this live broadcast will give you a commission. How about one percent commission?"

Qiao Zhi has completed the live streaming of goods three times in succession, and he intends to train Zhou Chong.

Zhou Chong said in surprise: "Selling a set of knives will make about 400 yuan. If selling a thousand sets at a live broadcast, wouldn't it be 400,000 yuan?"

Qiao Zhi touched his chin, and it seemed a bit outrageous, so he immediately changed his words, "

I was wrong, one in a thousand commission.”

A commission of one thousandth is 40,000.

Live broadcast once a month, and the annual income is definitely more than 400,000 yuan.

Qiao Zhi gave Zhou Chong such a high treatment, not just to give money with his eyes closed.

Zhou Chong tried the "food broadcast" model, and while fattening himself, he also gained a lot of popularity. Now he is the second-ranked figure in the online celebrity anchor group of Qiao Gangzhu, and his appeal is second only to Qiao Zhi.

His personal account has more than one million followers, so his value is already suitable for such a high price.

Zhou Chong grinned and smiled, "Thank you, Master."

Zhou Chong is not short of money now, and he is even richer than a year ago.

Now he is not just getting a dead salary, but has opened a live broadcast account himself. He can earn a considerable income every time he broadcasts, with a monthly income of 60,000 or 70,000 yuan. Although he is not enough to watch his father's property of over 100 million yuan, it is already a very high income for his peers.

Zhou Chong fell in love with the feeling of live broadcast and chatted with his fans every day, and time flies.

Of course, he also knew that the reason why he was able to obtain these was Qiao Zhi's cultivation of him.

After Zhou Chong left, Kei Kitaoka walked into the room. She was going to participate in the first battle of the International Cooking League next week, and her opponent was a chef from France.

"Ahui, you have been in China for a while. You should know how much you have grown up, so you must learn to go into battle lightly and face this competition." Qiao Zhi said lightly.

Kitaoka Ei's eyes showed a tough look, "I won't discredit you!"

Qiao Zhi said: "What do you think has been your biggest change in the past few months?"

Kitaoka Ei pondered, "I no longer pay attention to those dishes, but will pay more attention to the needs of customers. Each guest has his own preferences. For example, some guests like to eat spicy food. If you make it too plain for him, even if the cooking skills are good, you will have to discount it. For example, some guests are not particularly hungry, so when preparing food, you should reduce the portion size, weaken the taste stimulation brought by the food, and add some creative elements."

Qiao Zhi nodded with satisfaction, "In recent times, after get off work, you have prepared for two hours a day in the cafeteria. My requirement for you is to make innovative dishes that combine Chinese and island styles for French cuisine."

Qiao Zhi seemed to have said a lot in earnest, but in fact he didn't say anything substantial.

But Teacher Kitaoka's eyes were full of admiration for his teacher.

The island people talk about the stream of consciousness and philosophy, so the more mysterious you speak, the more it makes people feel amazing!

Kitaoka Ei took a deep breath and finally waited for Qiao Zhi's pre-match guidance!

Although I asked myself to think about it and understand it myself, Kitaoka Ei felt much more at ease.

His master is a person who is good at enlightenment, enlightens people, and knows how to stimulate his potential. Every time he guides and guides himself, he seems to have magic power, as if in an instant, he will find a way to struggle.

After Kitaoka Hui left, Qiao Zhi's eyes showed a solemn look.

This female apprentice of my own is so fucking able to understand!

She was taught everything and just spoke a few words, but she could find a way to constantly break through herself.

At any time, a light appeared next to your forehead!

This is the legendary talent.
Chapter completed!