Xiangnan Radio and Television Building.

Jiang Tao and Xiang Wanlin had just finished the internal coordination meeting.

At the meeting, the deputy director of Xiangnan TV, who was responsible for the content, made a decision.

Purchase the live broadcast rights of the rural food reality show "Light Rhythm, Slow Life!" and will be played simultaneously with the online platform.

It is expected to be broadcast on the current variety show "Huaxia National Sound" next Wednesday and will be broadcast at 10 o'clock.

Although it is not prime time, being able to broadcast nationwide on satellite TV is already an amazing breakthrough.

If you only play on an online platform, the audience has certain limitations.

Moreover, online variety shows give people a feeling of going astray.

If you can watch the stars, it fully shows that the quality of the program is guaranteed sufficiently.

There are three main reasons for being recognized by Taiwanese leaders.

First, the production team of the program was originally the team of the TV station. Whether it was shooting equipment or the production process of the program, they were produced according to the standards of the TV station.

Second, the guests have a relatively high value and the content of the program is very accurate. Xiang Wanlin is the gold medal host in the station. As the main guest, he plays on the TV station, which is a guarantee of ratings. Moreover, Mu Xiao was invited to the second episode.

Third, during the film review process, the program production center was attracted by the innovation and fun of the program and gave a very high score.

In short, the program "Light Rhythm, Slow Life!" has already had the basic elements of its popularity.

After the program team got the results, they communicated with Huaixiang Group. If it was broadcast on the TV station, the naming fee would not be the same.

If Huaixiang Group is unwilling to increase advertising fees, the advertising department of Xiangnan TV will arrange for a company to win the championship.

Because the first season of the program needs to be tested, the naming fee is not particularly high, so Huaixiang Group quickly signed a naming contract.

This series of operations has been completed within one day, and the efficiency is amazing.

Jiang Tao smiled and sighed: "I didn't expect that it was originally a game, but now it has become a key show in Taiwan."

Xiang Wanlin analyzed: "The main other brothers have ace programs for food, but the ratings of the food programs in our station have not been particularly high."

Jiang Tao took a deep breath, "I am very confident of wrestling with the other party!"

Xiang Wanlin smiled faintly and said, "I am more Buddhist! Regardless of winning or losing, at least the process of shooting the program is pleasant."

Jiang Tao showed a smile deliberately provoking trouble, "Cao Feng, the host of Zhejiang Yuan TV's "Strike Taste", was your partner in the past. If nothing unexpected happens, the third season of the show will be launched with us. The senior management also considered this and arranged for the show to go online."

"The Taste of Finger" started broadcasting two years ago. Cao Feng and an expired Nandu star He Mang combined to look for famous local food in major cities across the country.

Cao Feng and He Mang both have certain cooking skills, and the program team also hired top chefs to guide behind the scenes. Although the program is not popular, it still has a certain influence across the country.

Compared with "Light Rhythm, Slow Life!", "Sharp Taste" focuses more on cities and does not involve rural areas.

Moreover, in order to highlight the competitiveness of the program, the process is relatively tense and exciting.

Xiang Wanlin glanced at Jiang Tao with annoyance, "You are telling me, if I lose to my younger brother, I will lose my face, right?"

Jiang Tao laughed, "You did support Cao Jian, but he was too determined when he left."

Xiang Wanlin sighed and said, "There is no way, who made the salary paid by Zhejiang Radio and Television to him more attractive!"

River

Tao deliberately tentatively said: "Have you ever considered changing the platform?"

Xiang Wanlin laughed self-deprecatingly and said, "If I were to give me ten years younger, I would definitely have the courage and time to push it back."

Jiang Tao thought about it, took out the electronic mosquito coil and took a deep breath.

He knew that Xiang Wanlin was not in good health, and he had been resting for almost half a year in order to treat him a few years ago.

Since then, Xiang Wanlin's hosting style has changed dramatically.

His words were a little sharp in the past.

Now it is more round and clever.

"I will build a WeChat group, bring them three of them in and tell them this good news." Xiang Wanlin said with a smile.

"Well, it's okay to tell them what's up to date." Jiang Tao nodded.

Xiang Wanlin forced all three to a group and changed the group name to "light rhythm family group".

"Family, are you all here? I have good news to tell everyone."

Lu Yi quickly bubbling, "Teacher Xiang, hello, I haven't seen you for a few days, I miss you so much!"

Lin Dong also gave a smiling expression.

But Qiao Zhi... had no reaction.

After waiting for several minutes, Xiang Wanlin tagged Qiao Zhi for a while, "Jiu Zhi, are you here? If you are here, have a bubble."

Lu Yi sent an embarrassing expression, "Teacher Xiang, don't worry about him. He saw the news and didn't know when!"

Xiang Wanlin also knew that Qiao Zhi was different from a normal young man, and he rarely saw him staring blankly with a cell phone.

"Okay, I won't keep it a secret. Our program has been changed to a joint broadcast between Xiangnan TV and the online platform, and it will be officially launched at 30 next week."

"Wow, so fast!" Lu Yi sent a horrified expression.

"Great!" Lin Dong gave a thumbs up expression.

"Our program content is good and very competitive, and will form a direct competitive relationship with Zhejiang Yuan TV's "Strike Taste".

"Isn't that an old show that has been aired for several years? With a very solid audience base, can we play it?" Lu Yi was happy and a little worried.

"We must believe in our strength and be able to change from online variety shows to satellite TV variety shows, which fully demonstrates our competitiveness." Xiang Wanlin is full of confidence.

About two hours later, Qiao Zhi sent a heart-warming expression, "It's so great, everyone is so awesome!"

Lu Yi let out a laughing and crying expression, "Dad Qiao, why are you showing up now?"

Qiao Zhi smiled bitterly, "I have to work. I'm late. I'll apologize to everyone."

Lu Yi wanted to post "Dad Qiao, I miss the food you cook, I have to apologize with the food."

I thought about it and deleted it.

"Well, accept your apology and praise me for being kind."

Qiao Zhi gave a smiley expression and ignored Lu Yi.

Lu Yi waited for five or six minutes and found that Qiao Zhi had not replied to him. He threw the phone aside angrily.

Qiao Zhi is not a mobile phone party.

It’s not that I think the phone is useless or harmful, but I don’t spend too much time looking at the phone.

It is quite exciting news that the show can be successfully launched.

Once it is on the star, people across the country, both men, women, and young.

Although fewer and fewer people watch TV, popular variety shows have a common attribute, and 90% of them come from major satellite TV stations.

Although the number of people watching TV has decreased, satellite TV still has a strong publicity channel. During promotion, it can form a scale effect through multimedia interaction.

answer.

Because of the limitations of the platform, online variety shows can only be partially popular at most, and it is difficult to achieve group influence.

Qiao Zhi didn't care much about this.

He is not an artist.

I recorded this show just to deal with my mother-in-law.

By the way, I will give a big advertisement to the cafeteria.

...

April 15th, 9:30 pm.

Tao Ruxue got off work early, so Qiao Zhi took her home.

Tao Ruxue didn't let him into the kitchen, pulled Qiao Zhi to the front of the TV and said with a smile: "Wait for me to watch TV later."

Qiao Zhi quickly realized that today is the day when the first episode of "Light Life, Slow Rhythm!" was officially broadcast.

Nowadays, the TV station is different from before.

All previous programs were recorded and played.

Today's programs are recorded and played.

The recording process is equivalent to promoting the program.

Moreover, based on the audience's reaction during playback, it can also promote the program, and adjust the direction of the shooting of the post-production program in a timely manner according to the audience's preferences.

The promotional video of the program is much taller than the version I saw before.

The first picture to enter is to sit by the pond in the evening forest and fish quietly;

Then he cut into Lu Yi wearing Hanfu and dancing gracefully under the melody of the music;

Immediately afterwards, Lin Dong held the guitar and played and sang;
To be continued...