Volume 1: Net Red Cafeteria Chapter 037 Two-color chicken velvet!
Ding Chan doesn't know much about video editing, so she downloaded several software online, explored for a while, and finally completed a pretty satisfactory version.
After sending it to Qiao Zhi for review, Qiao Zhi gave several reasonable suggestions, such as deleting some time and adding subtitles.
Ding Chan used Qiongjin Internet celebrity cafeteria as an ID to apply for an account on several popular short video platforms and forwarded the video. What disappointed her was that it did not quickly cause a hot effect.
Qiao Zhi felt strange in his heart.
Such a controversial video will not have the response it deserves.
He had to call his sister-in-law to explain his purpose, Tao Rushuang was silent for a while. She obviously didn't expect Qiao Zhi to forcefully turn the situation around.
"You have done a good job in making the canteen popular."
Tao Rushuang once again looked at Qiao Zhi. She has come into contact with many planners who claim to be new media, claiming to be able to help anyone become an internet celebrity, but her sensitivity to topics is not as sensitive as Qiao Zhi.
"There is no way. The canteen is still in its early stages. We must cherish every publicity resource. There is no publicity budget, so we can only find another way. It was a bit useful to distribute leaflets or floats a few years ago. Now it has no value. New media is a publicity channel worth studying."
Qiao Zhi smiled modestly and said, "If you want others, you must maintain a good attitude."
"New media promotion also has unspoken rules. First, when you send videos, you need to implant keywords. These keywords will be connected in popular videos. For example, if you watch a rich second-generation smashing a car, you will jump to the video of the rich second-generation apprenticeship through internal recommendations of the system.
Second, you have to spend a little money to enter the hot search list of the platform. Nowadays, any very popular videos are all spent on operation, and the system will give priority to recommending videos with relatively high popularity.
Third, you have to beg me.”
Tao Rushuang held the phone in one hand and wrapped the other hand around her chest, saying proudly.
"No, goodbye." Qiao Zhi hung up the phone directly.
Tao Rushuang looked at the phone for no reason, opened her mouth wide, and complained to herself: "Why is this guy so weird? Can't I just be so mean? My ears are so soft."
Tao Rushuang has a deeper understanding of Qiao Zhi. This guy is a real straight man who doesn’t speak. No wonder his sister dislikes him so much.
"Can you compare with Han Bin with your virtue? They are sweet words and sweet in their mouths; you are sarcastic and mean, and I wish you a heart-wrenching person to be swept out sooner by my sister."
Thinking of Qiao Zhi's marriage with his sister's death, Tao Rushuang narrowed her eyes and felt much better.
"Hellen? Ask you a task and follow the account of Qiongjin Internet celebrity cafeteria. There is a video in it. After editing it, it will be forwarded to several of my short video accounts."
Tao Rushuang called the person in charge of her agency.
The last time she posted content alone, she was almost punished by the company. In the end, because the video was unexpectedly popular and attracted many passers-by attention, she was not held accountable.
"How much does it cost to advertise? I have to report it to the company."
Helen lamented that Tao Rushuang was not at all worried and often did not play according to the routine. If it were other Internet celebrities signed, they would have been ruthlessly hidden.
But Tao Rushuang has many die-hard fans, and the videos she often posts on her own have their own special style that can attract attention.
"There is no advertising fee, and it is a sister article for the rich second-generation to smash cars. If you make good use of it, you can create a good effect." Tao Rushuang knew the agent's reaction very well, so she had already prepared the next side of the deal.
Helen hung up Tao Rushuang's phone call and quickly found the video she mentioned. After pondering for a moment, she decided to adopt Tao Rushuang's opinion and connect the two materials...
Qiao Zhi made two set meals in the cafeteria and took them to the hospital, one for Xu Hexiang and the other for Tao Nanfang.
Although the set menu is simple, each dish is carefully stir-fried, so the taste is unusual.
What Qiao Zhi made today was a two-color chicken glutinous rice ball.
The specific method is to remove the sarcoid and fascia from the chicken breast, wash the spinach, and remove the fascia from the pig fat.
Chop the chicken breasts, mix them with 200 grams of clear soup, put them in an iron bowl and mash them into a slurry, sieve them to remove the tendons, and then scrape out the fat pigs with a knife.
Put the chicken glutinous rice into a bowl, add egg white, wet starch, Shaoxing wine, MSG, grind the essence, ginger and green onion juice, then slowly add the chicken soup, stir to form a soup, take one-third of it and mix it with spinach juice to make it green.
After the preparation is done, cook the wok, pour in some oil first, then add 300 ml of chicken soup, then pour in two-thirds of the white chicken glutinous rice, stir-fry while boiling until it becomes bubbled, add water and starch, add clean oil and stir-fry well, put it in the soup plate.
Then use the same method to fry one-third of the green chicken glutinous rice, use the white chicken glutinous rice as the base, pour out the "Tai Chi" shape, and finally sprinkle the ham powder.
Xu Hexiang praised it all over the place and commented in a concise way: "It has both color, fragrance and taste. It is smooth and refreshing, plump and plump, and has an excellent taste."
Although the portion size is not very large today, Xu Hui couldn't help but take a bite when she saw her father praise her so much. "I didn't like light-flavored dishes before, but recently I found that I like this style more and more."
Xu Hexiang said with a smile: "Xiao Qiao is an authentic Huaiyang chef, so she cooks more refreshing and healthier."
Qiao Zhi said goodbye to Xu Hexiang, "You guys are slow to use, I have other things to do."
Qiao Zhi turned around and left the room. Xu Hexiang sighed softly when he saw his daughter's eyes following his back.
There is an old saying: If you want to get someone's heart, you must first control his stomach. Your daughter is not in good condition now. If Qiao Zhi is a single man, he will definitely encourage his daughter to pursue it. The key is that Qiao Zhi already has a family and can't instigate her daughter to be a third party!
How beautiful it would be if I had such a son-in-law and cooked for myself in different ways all day long...
Disappointment, loss, regret...
Xu Hexiang did not realize that his stomach had been conquered by Qiao Zhi's cooking skills.
Tao Nanfang used to take anti-cancer targeted drugs and had a bad appetite and occasionally took Chinese medicine, so most of the food was difficult to eat.
But since Qiao Zhi cooked for herself, her appetite has improved a lot now, because her nutrition can keep up and her condition recovers quickly.
Tao Nanfang picked up a small piece of white chicken glutinous rice and gently bit it. A fresh soup leaked out from it. A soft texture spread on the tip of his tongue and rushed directly into his stomach.
"I've eaten chicken glutinous rice before, and the taste doesn't seem to be very different." Tao Nanfang glanced at Qiao Zhi.
Qiao Zhi smiled and said, "Maybe it's because he's in a different mood."
Tao Nanfang glanced at Qiao Zhi lightly. When it comes to cooking dishes, her son-in-law always talked about him, "I heard that the sales of the Internet celebrity canteen business that day were good?"
"It's not satisfactory, and you have to continue your efforts."
Qiao Zhi thought to himself that his mother-in-law was indeed staring at her. It was really uncomfortable to feel surveillance. He originally thought that he would be free to leave Huaixiang Restaurant and fly solo, but his mother-in-law was more strict with him.
"You don't have to be too psychologically burdened. One million investments are worth it. You need to know that catering requires not only craftsmanship, but also good management skills."
Tao Nanfang continued to eat the two-color chicken glutinous rice. The warm chicken completely spread in her mouth. She chewed it carefully, and the ultimate sweetness exploded completely on the tip of her tongue.
It’s a pity that the blink of an eye was already the last bite.
Tao Nanfang was about to persuade Qiao Zhi for a few more words, but there was a movement outside the door. Song Hengde hurriedly walked in. When he saw Qiao Zhi present, he was slightly stunned.
Tao Nanfang was as careful as she knew that Song Hengde was coming to find her, and the matter must have something to do with Qiao Zhi, so she sent her: "I have something to discuss with Mr. Song, so she went back today."
Qiao Zhi glanced at Song Hengde's eyes when he looked at him, and always felt a bad premonition.
"He's gone, tell me, what's going on?" Tao Nanfang wiped the greasy mouth with a tissue and said calmly.
"Qiao Zhi's canteen has become popular on the Internet! Now the attention is over one million, and it is still rising." Song Hengde was excited and sweat beads emerged from his nose.
"How did he become popular? He can't be illegal or discipline, right?" Tao Nanfang asked inexplicably.
Yesterday, Song Hengde also said that his son-in-law had no potential in the internet celebrity canteen and would go bankrupt at any time. He just now encouraged his son-in-law.
Song Hengde smiled bitterly and shook his head quickly, "No, no! He took a rich second generation who smashed his private car as his apprentice! The rich second generation was conservative and controversial before, but now joining this cafeteria, the topic is too strong and many people are paying attention to it."
Tao Nanfang's eyes were restrained, "Is the evil way useful?"
Song Hengde patiently explained: "The biggest impact on our Huaixiang Group now is not the leading companies in the eight major cuisines, but those Internet celebrity stores. Many consumers do not look for old stores, but specialize in Internet celebrity stores. We also plan to try to accelerate the creation of Internet celebrity stores in the later operation."
Tao Nanfang had heard the suggestions of the strategic planning department and used the Internet as a new marketing battlefield. At the beginning, she didn't think this would be an opportunity.
Even if Internet celebrity stores can be popular all the time, for customers, the most important thing for catering companies is whether they are satisfied with the dishes. Those external publicity are destined to only make a fortune and cannot build a century-old company.
"Absolutely, with such high popularity, the expected sales will be quickly achieved." Song Hengde took out several reports, "These are the sales performance of several Internet celebrity stores in the city, and they have reached one million in a short period of time."
"Short time means how long does it take?" Tao Nanfang asked expressionlessly.
"It may be this month, or next month!" Song Hengde explained, "The turnover of Internet celebrity stores cannot be estimated, and it comes very quickly. The only problem is that it may not last long enough. After the popularity is over, it will cool down quickly and performance will also decline accordingly."
Tao Nanfang glanced at Song Hengde, "Do you hope his store will not be done well in the later stage?"
"Of course, not." Song Hengde realized that he had just said something, and he was a little disobedient.
"Continue to pay attention! Focus on it."
Tao Nanfang's tone was a little tired, as if he was banishing the guest, and Song Hengde left with tactfulness.
When Song Hengde closed the door, Tao Nanfang slowly closed her eyes. Today's delicious food of the two-color chicken glutinous rice was still circling around her tongue.
Chapter completed!