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Chapter 173: The King of Chefs Battle for Hegemony Chapter 173(1/2)

"Yesterday Qiao Zhi updated a food video, but unfortunately it was too difficult to make it. I tried it for a long time but failed. However, I took a different approach and made a cake version of the Golden Toad Opera Bead."

Lin Fei is a food internet celebrity with about 100,000 fans. She uploaded the video she had shot to her short video account.

In the video, the table is placed on the same dish as Qiao Zhi cooked in the rematch.

Jane Fei took the cake knife and slowly cut off a golden toad, revealing the material inside.

It turns out that the golden toad is made of cake.

Lin Fei is a food blog that mainly produces pastries. In addition to posting videos, she likes to collect information online.

A month or two ago, she began to follow Qiao Zhi's short video platform and found that a lot of content in it brought a lot of inspiration to herself.

"Wow! Your Golden Toad Opera Bead is really creative. Send it to the internet celebrity cafeteria as soon as possible. Maybe you can win the big prize!"

The Internet celebrity cafeteria launched a video collection activity with the "Golden Toad Opera Bead". As long as it is related to the topic, it has the opportunity to get a bonus worth 20,000 yuan. It also has the qualification to recommend it for free, attracting a large number of fans and Internet celebrities.

Internet celebrity anchors publish videos not for bonuses, but for the sake of gaining popularity.

With the accumulation of canteen accounts for several months, they are now a perfect big v.

The new media era is so fast that as long as the direction you choose is right, you can achieve results in a very short time.

The internet celebrity cafeteria was inexplicably popular and made headlines overnight.

The so-called "inexplicable" is just the superficial thoughts of the ignorant.

There is no love without reason in the world, nor is there no success without reason.

...

On the top floor of Huaixiang Group Building, the chairman's office is still brightly lit even though it is already late at night.

After Tao Nanfang was discharged from the hospital, she returned to her previous work rhythm, only rested for five or six hours a day, and spent most of her time in the office or activities.

It is now the end of the year, and the group will hold a layered summary and plan for next year's work.

Tao Nanfang has to hold many meetings to sort out the group's work from top to bottom.

The Chef King Competition is still something Tao Nanfang will pay attention to when he takes time to take the time to pay attention to.

Because this involves the ranking and influence of Huaixiang Group in the catering landscape of China, from the selection competition to the final, investing tens of millions of yuan is a testament to Tao Nanfang's determination and must achieve good results.

Tao Nanfang held the data report in her hand, held her glasses, frowned and said, "What do you mean is that the chain reaction of 'Golden Toad Opera' is related to "Huaxia Food Flavor"?"

Tan Zhen nodded and said, "As the organizer, if you want to make the chef king's competition the focus of everyone's attention, you must increase your popularity through someone or something. Qiao Zhi just has the source of attracting online traffic, which is consistent with the mainstream publicity forms of society. After secretly trading and fermenting, it instantly caused heated discussions in the society. Everyone first understands Qiao Zhi through the "Golden Toad Playing Bead", and then through Qiao Zhi's competition."

Tao Nanfang nodded slightly and pushed the report aside, "What other information have you collected about the final?"

Tan Zhen quickly put another piece of information in his arms at Tao Nanfang's hand, "We found the news that the reason why Hao Wang and Su Dainian encountered design in the first round was related to the fact that several competitors secretly set traps. Should we complain to the relevant departments..."

The cold eyes swept against Tan Zhen's face, and the chill was so cold that Tan Zhen couldn't help but choose to keep silent.

Tao Nanfang got up and threw the information into the crusher, and said lightly: "Follow the person who is trying to make a bad move."

, just a little hint, our attention should be on the future, not the past."

Tan Zhen's mind turned sharply, and fine beads of sweat appeared on his forehead, realizing that he had just said the wrong thing.

"Please rest assured, I will do everything to ensure that the two players who entered the finals will compete for the title of King of Chef in a fair and just environment."

"Nothing else, just go out."

Tao Nanfang did not look up and began to process other documents on the table.

Tan Zhen originally thought Tao Nanfang would ask about Qiao Zhi’s current situation.

Tao Nanfang seemed to have no interest, so he hurriedly quit the office.

"Tan Zhen is still lacking! If it were Lao Song, there would never be such a proposal."

Tao Nanfang was a little disappointed.

With Tan Zhen’s current strength, he still lacks a lot of things to compete with Song Hengde head-on.

Tan Zhen has strong professional skills. He has good knowledge reserves and diverse means in corporate publicity and strategic planning, but lacks experience in workplace struggle.

Song Hengde is an old man who has been with Tao Nanfang for many years. His experience in this area is much richer and more diverse than that of ordinary people.

Song Hengde has been so low-key recently because he guessed his own thoughts.

He avoids Tan Zhen everywhere, because he is afraid of himself, not Tan Zhen.

If there were no support from him, even ten Tan Zhens would probably be squeezed out of Huaixiang Group by Song Hengde.

The Chef King Competition was originally a complex and muddy water, and every player faced off-the-stop moves.

Didn’t Huaixiang Group take action against other companies’ seed players?

Tan Zhen actually wanted to take revenge on those who were secretly using external tricks, and even wanted to make this happen!

Isn’t this an act of collecting IQ tax?

Huainan Group entered the final this time, with as many as two people, tied with Shujue Group.

There is only one chef king. Even if you can't get the title of chef king king, Huaixiang has achieved the best results in previous years.

Huainan cuisine has also gained a foothold.

Everyone tacitly worked on the outside.

Huaixiang Group did nothing, otherwise why could the judges of the chef king compete for the world give themselves two finals?

The Chef King Competition is not only a selection of Chef Kings, but also a way to prove the strength of various factions and determine the future catering pattern.

The cake in the catering market is very big. How to divide it, whoever takes the big and whoever takes the small, is a tacit agreement to compete for the chef.

Through the competition in the Chef King Competition, whoever sends players can win the recognition of the judges will be able to score more in the future.

This is why in the finals, players from the eight major cuisines have a place. Although Hao Wang performed well in the rematch, he was still defeated.

It seems to be a personal dispute, but in fact it involves a game between cuisines and even enterprises.

The current situation is beneficial to Huaixiang Group.

In the next four years, Huainan cuisine will still be ahead of other cuisines, and Huainan Group will also be affected by potential positive effects.

Since it is the biggest beneficiary, why should we destroy the current situation?

Therefore, Tan Zhen’s thoughts just now were foolish.

Tao Nanfang turned on the computer, clicked on the preliminary and semi-finals of the Chef King Championship, dragged the time bar, and finally fell into the clip of the son-in-law participating.

After the post-editing, Qiao Zhi's appearance in cooking food is not only chic, but also has a flowing temperament.

Tao Nanfang knocked her finger on the desktop for a minute or two before dialing Song Hengde's phone number.

"How are you preparing for the promotion in the late stage of the Chef King Championship?"

"The schedule has been confirmed, wait for Qiao Zhi

When he and Zhong Shi returned to Qiongjin, they would shoot posters and videos for them."

"Have you signed the contract with Mu Xiao?"

"The other party still has some objections to the price."

"Agree with the price they offer! But to match our time."

"Mu Xiao's agent has a good reputation in terms of fulfilling the contract."

After hanging up the phone, Song Hengde wondered why Tao Nanfang made the decision so quickly and let Mu Xiao serve as the group's next brand spokesperson.

As expected, Qiao Zhi and Zhong Shi will also appear in the commercial.

The reason why Mu Xiao and Qiao Zhi chose to shoot the commercials together is because Qiao Zhi and Mu Xiao once had a basis for a hot search headline.

If Mu Xiao and Qiao Zhi starred in an advertising film together, it would be destined to have an impact on the commercial film and aroused heated discussions among the people.

This is an extremely clever marketing plan.

But Song Hengde felt that Tao Nanfang was terriblely calm.

Rumors between acquiescent, indulge, and manipulate the son-in-law and the actress are getting worse and worse.

If I were myself, I wouldn't have done this.

Could it be another test of Qiao Zhi?

Song Hengde was shocked and dared not think deeper.

People cannot always think about problems in the direction of conspiracy theories, which will make their nature ugly.

Although Song Hengde is good at plotting, he feels at heart that he is a planner who is good at plotting.

Or, Tao Nanfang simply considers the profits of the company.

Song Hengde arranged for someone to investigate Qiao Zhi’s self-media accounts, and the number of fans is already hundreds of thousands.

Qiao Zhi only needs to run these accounts and earn nearly 100,000 yuan a month. This income is comparable to that of a super chef who has been in the industry for decades.

The times are changing, and the Internet and new media have brought unprecedented impacts to catering.

In the past, customers used to spend money on famous restaurants and restaurants, but now customers prefer internet celebrity stores hiding in the alleys.
To be continued...
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