After listening to Han Weichang's introduction, Zhou Heng said to everyone: "Let's discuss it and see how we should deal with this new situation."

As soon as he finished speaking, everyone turned their heads to Tang Zifeng. The movements were so neat that everyone felt them themselves. Everyone looked at each other and couldn't help but laugh.

"Where everyone wants, Xiao Tang, just talk about it first." Zhou Heng pointed at Tang Zifeng and said.

Over the past year, the leaders of Linyiji factory have formed such a habit. If it is an ordinary thing, everyone can express their opinions, but when encountering difficult things, they must first listen to Tang Zifeng's ideas and then discuss them based on his ideas. Tang Zifeng himself once joked that the leaders of Linyiji are now asking Xiao Tang for foreign affairs and Zifeng for internal affairs. He can be regarded as a combination of Du Niang and Google.

The competition from Korean machine tool companies is a new situation. Everyone is mentally inadequate, so they all hope that Tang Zifeng will say it first so that they can provide some inspiration to themselves.

Tang Zifeng was not pretentious. He smiled and said, "I don't think this matter is too serious. Didn't General Manager Qin say that the level of Korean machine tools is slightly higher than ours, but it is very limited. We can't deal with Japan and German machine tool companies now, so it's better to use Korean machine tools as a monster to fight. It's also good to practice leveling."

"What is a little monster?" Qin Zhongnian asked in confusion.

Tang Zifeng said: "This is an example. We will definitely compete with the big machine tool companies in Japan and Germany in the end, but before that, we need to find a weak one to fight and accumulate some experience. We regard Japan and Germany as big monsters, and South Korea is a little monster, and they are delivered to us to practice."

Wu Weiqin said: "Xiao Tang, your idea is a bit too optimistic? The current situation is that Korean machine tool companies are entering the Chinese market with a large number of entry into the Chinese market. According to the Korean Minister and their estimates, 30% of our businesses will be snatched away by Korean companies this year. This is like they are beating us, so what should we use to beat them?"

"Director Wu said it well!" Tang Zifeng said, "This is the issue we need to consider. The technical level and quality of Korean machine tools are not much better than us. If we work harder, we can surpass them, at least to the same level as them. Their prices are slightly higher than us, so we have an advantage. If we focus on their products and ensure that we are better than them in every product, who do we say that the customer will choose in the end?"

"This... is hard to say." Han Weichang shook his head slowly. Although he regarded Tang Zifeng as his idol, he could not agree with Tang Zifeng's point of view on this issue. If his subordinates said this, he might have directly refuted it, but Tang Zifeng was his superior, so he could only express his opinion as "not hard to say".

"Old Han means that we must consider the customers' admiration for foreign countries. It is not that our products are good, so customers will accept it." Zhang Jianyang took advantage of Han Weichang to say that. He is also a die-hard fan of Tang Zifeng. He was able to do what he is today thanks to Tang Zifeng's encouragement and many ideas that Tang Zifeng gave to the labor service company. He knew that Tang Zifeng was a cheerful person. He didn't need to be too tactful when speaking in front of Tang Zifeng. If he was too tactful, he would make Tang Zifeng unhappy.

Tang Zifeng said: "In the short term, customers' admiration for foreign countries is difficult to change. We should allow them to purchase Korean machine tools. In fact, even if we don't allow it, they will still purchase, right?

"I believe that after comparison, they will eventually find that the foreign moon is not that round, and the moon in China is at least close to the water, which has more benefits. Our machine tools are not worse than imported machine tools, and the price is cheaper. They also have service advantages and overall supporting advantages. After comparison, they will come back to find us."

"Is this too passive?" Deputy Director Zhu Yachao questioned, "Xiao Tang, your opinion is basically to give up the market voluntarily. Even if the customer comes back in the end, the losses during this period are still huge. We have just made some improvements in the direct machine. If we are disturbed by Koreans like this, the situation may be bad again."

Tang Zifeng said: "Why is it a blessing to lose your horse? Our domestic foreign psychology cannot be changed by doing one or two ideological work, nor can it be changed by the next administrative order of the country. We must make everyone truly feel that foreign products are not so excellent, so that they will change their ideas.

"The performance and quality of Japanese and German machine tools are much better than ours. In a short period of time, we cannot surpass them. And their existence will continue to strengthen the foreign admiration of domestic companies, which is very unfavorable to us.

"Now that Koreans are coming, they are actually helping us. As Lao Han said just now, South Korea is also a foreign country. For companies like Lu Ji, they can't afford Japanese and German machine tools. They can buy a few Korean machine tools for use, and can also meet their desire to use imported goods. When they buy Korean machine tools, they will find that foreign machine tools are just the same. Domestic machine tools can even be stronger than foreign machine tools.

"In this way, their foreign admiration will weaken and they will accept our machine tools to replace Korean machine tools. In the future, when we have the strength to challenge Japan and Germany, these companies will be more likely to stand on our side."

"What Director Tang said makes sense!" Han Weichang deserves to be a salesman and has a strong market sensitivity. He was the first to understand Tang Zifeng's meaning and praised: "Did Director Tang mean that if we want Korean machine tools to squeeze out Japanese and German machine tools, and then we can squeeze out Korean machine tools. This is much easier than competing directly with Japan and Germany."

"That's exactly that." Tang Zifeng said.

Everyone frowned and thought. What Tang Zifeng said was a bit logically complicated, but after careful consideration, it seemed that there was a little reason.

What Tang Zifeng said is a bit like getting vaccinated. The human body lacks resistance to certain bacteria. If you come into contact with these bacteria directly, people will get sick. But if some bacteria are taken for inactivation and turn them into vaccines, they will be injected into people first. In the process of fighting against these inactivated bacteria, antibodies will be produced. In this way, when people come into contact with real bacteria in the future, people will not easily get sick.

The high technical level of Japanese and German machine tools is easy to make domestic users feel admiration. It is very difficult for domestic machine tools to compete with them for domestic users. However, the technical level of Korean machine tools is low and has a "foreign" halo, but it is not as high-quality as people imagined by foreign products. After users have come into contact with it, they will feel that "foreigns are not the case". At that time, domestic machine tools will easily gain an advantage if they compete with them.

In this sense, Korean machine tools have a positive effect on entering the Chinese market.

"Xiao Tang's view has inspired us," said Zhou Heng. "But how to grasp this measure is very important. We can use Korean machine tools to eliminate customers' superstition about imported machine tools, but we must prevent this market from being really taken away by Korean companies and in the end we have nothing."

"Director Zhou is right." Tang Zifeng said, "This measure of proportion is indeed very important. This requires the joint cooperation of all departments. The Technical Office Chief Qin, who is technically targeting Korean machine tools and adopting benchmarking strategies to ensure that our machine tools are not inferior to Korean machine tools in any aspect. In terms of production, we must reduce costs as much as possible and ensure price advantages. As for sales..."

Speaking of this, he turned his attention to Han Weichang. Han Weichang was in tune with each other and quickly stated: "We are ready to adopt a people-to-people-focusing strategy and compete with Korean companies for every land. Even if we cannot get the market back, we must let customers understand our products and let them know that our products are not worse than Korean products. They will definitely regret buying Korean products in the end."

"You can ask the salesperson to nag customers when they are fine, and constantly strengthen the customers' awareness. In this way, once they find that there are some defects in the Korean machine tools, they will think of us." Tang Zifeng said with a smile.

Han Weichang was obedient and responded: "No problem, I asked the salesperson to talk to customers about these things every day."

"Do we need to take some price reduction measures? In fact, our products still have room for price reduction. If our prices are lowered a little, the advantages for Korean machine tools will be even more obvious." Wu Weiqin reminded.

Tang Zifeng shook his head and said, "It's not the time yet."

"It's not time?" Wu Weiqin was stunned, "Is there anything else to pay attention to?"

Tang Zifeng smiled slightly and said, "The secrets of heaven cannot be revealed."

Wu Weiqin was used to seeing Tang Zifeng pretending to be a ghost, and smiled and said, "Why do I think Xiao Tang is going to be ruined again?"

"It may also be a pretentious thing." Zhou Heng commented, but did not go into it in depth. Price reduction is a very common competition method, and Tang Zifeng would not have thought of it. Since he said that the time has not come, he might have some calculations. Sometimes this calculation is just a business intuition, and it is not appropriate to have to explain it clearly.

Anyway, competition with Korean companies is not something that can be done overnight. You can also use the method of price reduction and promotion in the future. It doesn’t matter if you put it in the first place now.
Chapter completed!