Chapter 148 Rich and status
When the car arrived at Linhe Station, Tang Zifeng and Han Weichang got out of the car and walked out of the train station one after another. Seven or eight human tricycles rushed over, and the coachmen began to rush to attract customers:
"Do you two, do you take the bus?"
"Master, where are you going? It's all for two dollars!"
"Master, take my car, I'm the most familiar road!"
"You two are big bosses at first glance. Look at how new my car is, you must be worthy of your identity..."
“…”
In this era, there were already taxis in Linhe, but there seemed to be less than 100 taxis in the city. They generally did not attract customers on the street, but were lying on the taxi company, waiting for customers who needed to use cars to make an appointment. There were also buses from Linhe Railway Station to Linyi Aircraft, but the flights were very few and the driving was very slow. Even the employees of Linyi Aircraft did not like to take buses when going out.
Since when, this kind of passenger-carrying tricycle began to appear in Linhe, with a starting price of one yuan. If the journey is relatively long, it may cost two yuan or three yuan. Because the price is not expensive, it is fast and the service is good, the human-carrying tricycle has been widely accepted by Linhe residents, so the number has continued to grow, and more and more people have taken this as a profession. This kind of human-carrying tricycle has also been commonly known as "chairman", which is the "taxi" that pedals with feet.
In the past, when Tang Zifeng was on a business trip or returning, the city asked the factory to pick up the small car, but this time he was too lazy and did not call the factory before he came back, so the factory did not send a car. He and Han Weichang discussed on the train and said that after getting off the bus, he could just call a "chaper" to go back to the factory, which was only two yuan.
Tang Zifeng is not unfamiliar with the scene of picking up passengers. When he saw the coachman approaching, he raised his hand and prepared to respond to the next car. When his eyes swept over the luxury car that was said to be worthy of the identity of the boss, he unexpectedly found a line of words written on the carport of the car:
"Lijia Supermarket, give you a beautiful home!"
"Hey, this master, come here and we'll take your car." Tang Zifeng waved to the coachman and said.
The coachman was overjoyed and took the car forward for two steps, just in front of Tang Zifeng. Tang Zifeng and Han Weichang got on the car and said, "Go to Linyi Machine". The coachman responded and stepped on the pedal. The tricycle completed the acceleration from 0 to 20 kilometers per hour in less than 10 seconds, and sped towards Linyi Machine, and even drifted at several turns.
Tang Zifeng sat steadily in the car and asked the coachman: "Master, let me ask, what does it mean when you write in your car?"
"In the car?" The coachman was stunned, turned around and looked at his carport, and then said with a smile: "This is the first time the boss has come to Linhe, right?"
Han Weichang stopped doing it next to him. He glared at the coachman and said, "What are you talking about? Our boss Tang is from Linhe, and he just came back from another place. If you ask you, you can say so much nonsense."
This is what is called wealth and wealth. After Han Weichang became rich, his temper also increased a lot. He always worshiped Tang Zifeng as his leader, for fear of being a little negligent. Now seeing Tang Zifeng asking the coachman, who was still keeping him in hiding, he couldn't help but get into trouble.
"Oh, I'm blind, boss, don't be angry!"
The coachman quickly apologized. Since this young man is called the boss, he must be a rich man, so the coachman naturally dares not offend such people casually.
"Boss, you are not in Linhe these days, maybe you don't know. We have opened a new supermarket in Linhe, which is the 'Lijia Supermarket' I wrote here. It became very popular as soon as it opened. By the way, aren't you the Linyi Machinery? The owner of this Lijia Supermarket is the female boss who drove the East District Supermarket in your Linyi Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machinery Machine
Tang Zifeng nodded and said, "I know Lijia Supermarket. I want to ask, why does the name of Lijia Supermarket be written on your car?"
"This is an advertisement made by Lijia Supermarket in my car!" said the coachman. He pointed to the other tricycles driving by next to him and said, "Half of the chevers in Linhe City have now written this line of words, at least 1,000. To be honest, the boss said that we not only have words on the car, but also have to promote Lijia Supermarket. Lijia Supermarket said that if we can take foreign guests to Lijia Supermarket, every time we bring one person, we can get a bottle of mineral water in the supermarket for free."
"Is there only one bottle of mineral water?" Tang Zifeng said in surprise.
The coachman said: "A bottle of mineral water costs one dollar. We can pull anyone who we pull it. Sometimes people who pull it over may not necessarily buy things in the supermarket. It is also good if the supermarket can give you a bottle of water for free."
Tang Zifeng understood that Lijia Supermarket could only agree. If you give higher rewards based on the head, there will inevitably be coachmen who will take some "child care" to cheat commissions. In fact, a bottle of water is not worth much, but with such a reward mechanism, tricycle drivers will have a deeper impression of Lijia Supermarket. Sometimes, chatting with customers who are riding on the bus can also have a publicity effect.
Thinking of this, he asked again: "So, will Lijia Supermarket advertise in your carport? Will you pay for it?"
"Of course," said the coachman, "A car costs 10 yuan a month, and 120 yuan a year, which is more than half a month for me to run."
"It's really good." Tang Zifeng smiled. A car costs 10 yuan a month, and 1,000 cars are 10,000 yuan, which is not much compared to the supermarket's income. Cheeks run all over the city. It can be said that Cheeks can be seen in every corner of the river. This is equivalent to making advertising throughout the city, and it is all-weather, which is much better than advertising on TV stations.
For pedalers, the carport is idle and it may look better when you are idle. If you use a line of words, you can earn 10 yuan a month by swiping them, which is equivalent to attracting 10 guests. It is also a good thing.
"Old Han, on the train, you said that our factory also wanted to advertise. I think you can learn from Huang Liting. Her advertising awareness is very good." Tang Zifeng said to Han Weichang.
Han Weichang nodded repeatedly: "Yes, right, Huang Liting didn't see this person at first, thanks to Assistant Tang, you dug out her. Now it seems that she is really a business genius. You said that printing advertisements on the Cheeks is not much, but the effect is very good, which is indeed worth learning from."
Tang Zifeng said: "When the refurbished machine tool business starts, we must put in some advertisements. However, how to do advertisements is a brain-based thing. We cannot just think about newspapers, television, outdoor advertising, and word-of-mouth promotion. Advertising is very expensive. We are not rich now and need to spend every penny on the edge."
"Assistant Tang, don't worry, I remember it." Han Weichang said.
After explaining this, Tang Zifeng asked the coachman again: "Master, you just said that Lijia Supermarket was very popular after it opened. Is it specific to show it?"
"Performance? What can this be done?" The coachman scratched his head and thought for a while, and then said, "I'll tell you something like this. Now people in Linhe know that those who often go to Lijia Supermarket to buy things are rich and identities. Some people have said that when a young man goes on a blind date, if he is carrying a shopping bag from a Lijia Supermarket in his hand, the possibility of success will be 30%. If he takes a shopping bag from another supermarket, the possibility of failure will be 30%.
"Puff!" Tang Zi laughed at the risk. What a spoof statement.
"Boss, don't you believe it?" the coachman asked seriously.
Tang Zifeng said: "I really don't believe it. Just a supermarket, how can it be a sign of wealth and identity? Are the things in Lijia Supermarket more expensive than other stores?"
The coachman said: "This is not. There are many supermarkets in Linhe now. Compared with these supermarkets, Lijia Supermarket is not expensive. However, Lijia Supermarket has a lot of goods coming from Beijing and Pujiang, which are not available in other supermarkets. If you just buy some oil, salt, sauce and vinegar, of course you can go to any supermarket, and there is also a small side food restaurant on the roadside.
"But if you want to buy something of a high-end product, you can only go to Lijia Supermarket. So, think about it, are people who often go to Lijia Supermarket people who are rich and have status?"
Tang Zifeng laughed silently, thinking that the coachman's statement was quite logical.
Huang Liting had long talked about the idea of adding a batch of high-end products from the capital and Pujiang. Now it seems that the effect is quite good. If it can give consumers the impression of Lijia Supermarket being of class, it can attract high-income people in Linhe City, and the purchasing power of this group is far higher than that of middle- and low-income people.
Tang Zifeng knew about the opening of Lijia Supermarket in advance. Unfortunately, this time, Tang Zifeng was on a business trip and missed the opening ceremony again. Tang Zifeng calculated that it has only been less than a week since the supermarket opened. How could the people of Linhe summarize the rules of "wealthy and identity"? There are also jokes about blind dates of young men, which are obviously too advanced.
Thinking of this, Tang Zifeng understood that this statement must have been hyped by Huang Liting. In fact, it is not difficult to hype such public opinion. Find a few idle people to talk about it in various crowded occasions, and with some eye-catching gimmicks, it will naturally spread.
Tang Zifeng talked about this move when he was chatting with Huang Liting. As for whether Huang Liting was inspired by him or whether it was commercial instinct, Tang Zifeng could not judge.
Talked about gossip about Lijia Supermarket, the tricycle had already entered the factory area of Linyiji. Tang Zifeng asked the driver to ride the car to the office building of the factory, and then got off the car. Han Weichang rushed to pay the fare, then said goodbye to Tang Zifeng and went home first. Tang Zifeng carried his travel bag into the office building and came to Zhou Heng's office.
Chapter completed!