Listening to Zheng Huchen's narration, Zhao Bing certainly would not just be an anecdote. He found that during this period, the tabloids not only had the characteristics of spreading news, but also had the function of public opinion supervision. The fact that Cai Jing and Zhu Xi were defeated and made them embarrassed was mostly not just a prank, but most likely it was used as a tool for factional struggles and published some news that was unfavorable to those in power in order to guide public opinion to achieve their goals. This is very close to modern newspapers.

This phenomenon has attracted the attention of knowledgeable people in the court. In the reign of Emperor Yingzong, a censor Zhang Jian said in a memorial: "I heard that there have been treacherous villains who have ruined current affairs, shaken public sentiments, and spread the world. Even if there are some people who have written imperial edicts and printed them, they have printed and sold them to the city." The tabloids took the lead and published the government affairs news that the court had not yet published or were not suitable for public disclosure, which obviously more or less reflected the efforts to break through the restrictions of the authorities in terms of content.

In the late Northern Song Dynasty, especially during the Southern Song Dynasty, the court's ability to control tabloids further declined. This period was a time when ethnic conflicts were very sharp. The tabloids also served as a vanguard in the public opinion circle, serving officials and patriots in the war, and published some memorials calling for resistance to foreign aggression and punishing traitors, and news of defeating the enemy on the front line.

The tabloid also published an unsubmitted edict rebuked Cai Jing. In the Shaoxing year, another unsubmitted edict summoned Zhang Jun. When the Jin people invaded and the two sides were fiercely confronting each other, some officers and soldiers and the people of the north rose to resist. Because the surrender faction in the court had the upper hand, the official newspaper did not mention this, but the tabloid reported it in detail. Moreover, when the struggle between the two factions of the main war and the main peace faction was intensified, the censor Hu Quan wrote a memorial to "behead Qin Hui to thank the world." The official newspaper ignored this, and the tabloid was sent in full.

On the other hand, Zhao Bing had to admit that the ancient and modern paparazzi are not very brave. In order to gain the latest news, modern paparazzi can use illegal means such as tracking, secretly photographing, eavesdropping, and catching wind and shadows, and even make fake news. The moral integrity of the paparazzi in the Song Dynasty is not high, and they will report some fake news from time to time. They also rely on eye-catching gossip news to attract a large number of loyal readers, and the content can be called modern playboys.

The bureaucratic organization is famous for its inefficiency. The news of the appointment and removal of officials and ministers that have not been published by the court newspapers, such as "someone was called", "someone was dismissed", "someone was moved", and the memorials of ministers, including many of which involve the rulers, most of which are undisclosed court affairs, and tabloids can be informed in time, and they can be transmitted in advance, so that "the orders have not been executed, the difference has not been determined, and they can be copied immediately", and even "every time the elimination of the court is approved, the court palace has been disseminated." This ability to predict the uncertainty has greatly discouraged the emperor's face. The readers of the tabloids are mostly middle and lower-level officials and local officials in the court and the country, and the tabloids are also banned by the court, but they have never been banned.

Tabooists, who are both new and curious in the national nature, have quickly occupied the information market and become popular in society with their well-informed and time-sensitive characteristics. So there were boys who were selling tabloids around the streets. Because the influence of tabloids was too great, it seriously impacted the effect of the court newspapers. In order to save trouble, officials were willing to spend some money to buy them without having to copy them. In the Southern Song Dynasty tabloids became more popular, and the reading needs of the people in society prompted the circulation of tabloids to increase day by day, and there were profit-making merchants who specially copied the newspapers for sale.

When Zhao Bing heard this, he realized that the tabloids had replaced the imperial court's newspapers, showing the clues of socialization, professionalization and commercialization. Compared with the past official newspapers, the "tablues" in the Song Dynasty not only had a wider range of dissemination, but most importantly, they had news characteristics in their content. Therefore, both the content and the audience group had initially possessed the characteristics of modern newspapers, and they were the earliest private newspapers to appear in Chinese history...

"Your Majesty, do you want to ban these tabloids?" Zheng Huchen saw the little emperor smiling, frowning, but nodding, shook his head, and asked tentatively.

"The seal can only be made for a moment. As long as the tabloids have money to make, they will not be cut off!" Zhao Bing tapped the case a few times.

"As Your Majesty said, as long as you have money to make money, those merchants will not stop. But if they are allowed to develop, they may spread rapidly and lose control. Things like leaks and rumors today will still reappear!" Zheng Huchen said with some concern.

"Yes, the basis of tabloids' survival is to attract readers by relying on fun and novelty. It is very easy for them to fabricate rumors and spread quickly, but it is very difficult for us to explain clearly. It also takes a lot of manpower and material resources to calm public opinion in society!" Zhao Bing nodded.

"That's true. When we spread the Tartars' attack on the people and refined human oil and made gold juice cannons in Jiangnan, it caused a large-scale panic, and it was still spread in some areas. As a result, the Tartars' first attack on Qiong was ruined!" Zheng Huchen smiled and said, "Your Majesty had played this trick, which made the Tartars very difficult, and triggered a craze for the coastal military and civilians to escape to Qiongzhou, which was a waste of tens of thousands of people.

"So this tabloid has a great effect. This time, the news of the defeat of the Northern Army will cause panic, causing people's hearts to fluctuate and market prices will fluctuate. If the Tartars do it intentionally, it means that their spies have penetrated into our confidential department, which will be very dangerous." Zhao Bing said.

"Therefore, Your Majesty wants his subordinates to quickly find out the channels for information leakage and severely punish spies within the court, which is to kill one to warn those bad merchants and warn those bad merchants!" Zheng Huchen said suddenly. He knew that if he only convicted them in the name of revenge, it would be at most exile and fined, and arresting people on the charge of collusion with the enemy could be punished with the extreme punishment. The difference between the two was with his feet and he could also understand which one had greater deterrence.

"It is precisely this intention that only by catching and chasing quickly can we curb the evil intention of bad business reporting, so that they dare not publish content involving state and military secrets, and also enable those officials in the court who want to make a fortune by leveraging the news to make a fortune as soon as possible!" Zhao Bing nodded and said.

"Then Your Majesty is just a solution to the symptoms but not the root cause. It is better to strictly prohibit the tabloids from appearing. We will catch anyone who dares to publish them. We will definitely be able to stop this wind and achieve once and for all!" Zheng Huchen said for a moment of contemplation.

"Haha, the tabloids are deeply rooted in people's hearts because of their convenience and fun in obtaining information. Even if they are all discontinued, they will still be spread in a more concealed way in private, making us exhausted. And tabloids are not beasts, and as long as they are used well, they will become a weapon in our hands!" Zhao Bing said with a smile with a clenched fists.

"For our use?" Zheng Huchen said in a very unreasonable way.

"Yes, the ancients thought that guarding people's mouths was more important than preventing rivers. They were worried about the surging public opinion and criticizing current affairs. However, if they blindly blocked them, they would only turn the river into a big river. It would be better to give them a channel to vent and understand, but we should dominate all this!" Zhao Bing explained.

As a modern person, Zhao Bing clearly knows that although the power of public opinion is invisible, it is huge. It is not a forced force, but its power will have an invisible influence on people's spiritual and morality. It has no force and cannot command people to do this or not, but it can express the support of people's hearts, provide certain values ​​and right and wrong principles, and promote and restrain people's thoughts and actions.

The formation of public opinion has two opposite processes: one is derived from the spontaneous mass, and the other is derived from purposeful guidance. When a new problem arises in society, individuals in the social group spontaneously and dispersed to express their attitude towards this problem based on their own material interests and cultural literacy. When the number of people with similar attitudes gradually increases, spreads and influences each other, and gathers into eye-catching social public opinion, they can influence the political leadership group or authoritative figures, and make certain claims or calls according to people's wishes, and arouse wide resonance.

In fact, the formation process of these two types of public opinion is mutually transformed, either first from the masses and then spread to the masses through authoritative aspects; or through authoritative organization and mobilization, it can also be transformed into social public opinion, and then spread to the masses and serve different purposes. Of course, harmful public opinion is like a virus. If a pathogen spreads among the people, the virus will explode in a great country in a great way, and any small thing can evolve into a major event of destruction of the country.

What Zhao Bing is most familiar with is the arbitration incident in the South China Sea of ​​Diaoyu Island. In the end, the public opinion guidance caused the Chinese people to attack their own people, causing irrational violence such as smashing, looting, etc. in the patriotic and anti-Japanese incident, which turned into a nationwide riot. The government was also kidnapped by public opinion, but it had to spend a lot of manpower and material resources to restore order, appease and explain, and seriously affected the image of the government. Afterwards, Zhao Bing felt that both individuals and collectives involved should cause reflection. What he currently needs to do is how to guide public opinion to use for himself.

"Your Majesty also wants to run a tabloid, right?" Zheng Huchen heard the little emperor talk for a long time, and suddenly realized that he was going to do something extraordinary again, and said.

"Well, only by seizing this position can we control public opinion, prevent rumors from spreading, and supervise those corrupt officials, so that they will not dare to act arbitrarily anymore!" Zhao Bing nodded.

"Your Majesty, this is not a trivial matter, it is not easy to do. And if no one buys it, wouldn't it be a loss-making business!" Zheng Huchen saw that he was right, but he was worried. As a person who had experienced the glory of tabloids, he certainly knew that both the palace newspapers and the court newspapers were distributed for free, but due to inefficiency and boring content, it was difficult for tabloids to compete even if they were sold to the public.

"What's the difficulty? Everything is ready." Zhao Bing said indifferently, "The spies from the Bureau of Affairs have sent thousands of messages every day, especially the information sent by the five departments involves people's livelihood and people's conditions. It is mixed with a lot of general information and does not involve national and military secrets. It is much richer and faster than the information that the spies listen to!"

"In addition, our printing factory has been put into use. Once finalized, it can be quickly typed and printed, which is faster than the carved or copied tabloids, and saves costs. As for writing, just find a few good literary compilation to compile, and it will be more attractive than those tabloids. Of course, you can buy articles and publish them when necessary. It is even less problematic to publish them. You must know that the station is in the hands of the inner palace. We can deliver the tabloids to any village in Qiongzhou in two days!"

"Your Majesty said very well. I am willing to help Your Majesty fulfill this wish, but I am really a little talented and uneducated, and it is difficult for me to take on this great task..." Zheng Huchen thought about it. Now Your Majesty only needs to integrate the power of the Imperial City Department to complete the newspaper operation, but money is needed everywhere to operate. At present, the Affairs Bureau is the most oil-filled department in the entire Imperial City Department. He doesn't feel sorry for the money given to the little emperor, but he is still reluctant to beat his own rich man.

"Haha, you are not talented and knowledgeable. You are really worried that everyone will get a share of your pie, but you don't know that this newspaper is an extremely profitable business. Once people are flocking to send money, don't regret it!" Zhao Bing smiled and pointed at Zheng Huchen and exposed his "conspiracy".

"Your Majesty said that you can make money, you will definitely make money. I am convinced of this, but I am already very busy in this big business. I am really powerless!" Zheng Huchen said hesitantly. He actually believed in the little emperor's ability to make money. The few ways he taught him were really rich, and now he can collect money even when sitting in the house. The inn, which had been in a loss state in the past two years, has turned losses into profits as the number of business people moved to Qiong, and Wang Deyan can recover the cost according to this trend. So I was a little vague when I heard Your Majesty say this, but it was difficult to collect it, which made Your Majesty think he was very greedy.

"Well, that's right. You can't chew too much. It's great that you can manage the Affairs Bureau well." Zhao Bing nodded, "But the matter assigned to you just now must be implemented as soon as possible. You must not have any problems at this time, which will affect your benefits this year!"

"Yes, my subordinates are responsible for this matter personally. Within three days, they will definitely send the illegal people who spread rumors and leak military aircraft to Your Majesty for disposal!" Zheng Huchen said with politeness. The trade wind season in January has arrived. If you hear that the Northern Conquest Army failed, it will definitely not come to Qiongzhou for transactions, which will affect tariffs and material exports. In addition, this month is also the time to sow early rice. If it causes panic and unwilling to cultivate, it will also affect the production of grain in the first season. Of course, only by capturing the founder can the Ming Zhengdian punishment be quickly extinguished, otherwise it will be a big trouble for another sequel.
Chapter completed!